Russia Home Appliances Market by Major Appliances [Dishwashing Machines, Cookers and Ovens, Washing Machines, Freezers, and Refrigerators], Small Appliances [Hair Dryers, Toasters, Irons, Small Kitchen Appliances, Hair Clippers, Grills and Roasters, Vacuum Cleaners, and Other Small Appliances], and Distribution Channel [Online, Exclusive Stores, Multi-brand Stores, and Other Distribution Channels] - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The Russia home appliances market size is expected to expand at significant CAGR during forecast period 2021–2028. Growth of the market is attributed to the rising purchasing power, increasing urbanization, growing working population, and hectic lifestyles of people.

A home appliance includes electric appliance, household appliance, and domestic appliance. A home appliance is a machine which helps in household work such as cleaning, food preservation, and cooking.

The covid-19 outbreak did not affect the Russia home appliances market. The market players faced several problems varying from getting component require to develop home appliances and providing end products to attracting workers from quarantines. However, the home appliances trade is returning to traditional and witnessing the steady increasing energy demand, particularly from the residential sectors.

Market Trends, Drivers, Restraints, and Opportunities

• Increase in consumer purchasing capacity and continually growing population is projected to boost the market in the coming years.
• Rising demand for smart appliances is major factor fueling the market during the forecast period.
• Increase in on-demand laundry services is anticipated to hamper the market growth.
• High maintenance cost is projected to hamper the market growth in the coming years.
• R&D investment and technological advancement in home appliances is projected to create lucrative opportunities for the market players.

Scope of the Report

The report on the Russia home appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

The refrigerator segment accounts for key share of the market
Based on major appliances, the Russia home appliances market is divided into dishwashing machines, cookers and ovens, washing machines, freezers, and refrigerators. The refrigerator segment accounts for a key share of the market. Growth of the market is attributed to the rising purchasing power, increasing urbanization, and hectic lifestyles of people. The washing machine segment is anticipated to expand at a rapid pace during the forecast period due to factors such as the emerging demand for smart appliances, changing living standard of consumers, and rising awareness about advantages of home appliances.

The small kitchen appliances segment is expected to grow at a rapid pace
On the basis of small appliances, the Russia home appliances market is fragmented into hair dryers, toasters, irons, small kitchen appliances, hair clippers, grills and roasters, vacuum cleaners, and other small appliances. The small kitchen appliances segment is anticipated to dominate the market. Growth of the market is attributed to rise in population and rising in disposable income. However, the toasters segment is anticipated to expand at a rapid pace during the forecast period due to factors such as emerging economy, increased affordability, and rising customers focus on energy-efficient product.

The online segment is projected to hold a major market share in the coming years
Based on distribution channels, the Russia home appliances market is categorized into online, exclusive stores, multi-brand stores, and other distribution channels. The online segment accounts for a key share of the market. Growth of the market is attributed to the rising purchasing power, increasing urbanization, and growing working population.

Geographical outlook
The home appliances market is bifurcated into minor and major home appliances. The major home appliances such as washing machines and refrigerators have their occurrence in most of the house, due to their functions. The demand for these appliances is increasing. Russian people are showing major interest in the technologically sound products. People alternate their major appliances once they reach to certain age. The rising demand for smart appliances is the major factor that is driving the market for home appliances in Russia. Rising purchasing power, increasing urbanization, growing working population, and rise in aspiration are anticipated to boost the market in the coming years.

Segments

• Dishwashing Machines
• Cookers and Ovens
• Washing Machines
• Freezers
• Refrigerators

• Hair Dryers
• Toasters
• Irons
• Small Kitchen Appliances
• Hair Clippers
• Grills and Roasters
• Vacuum Cleaners
• Other Small Appliances

• Online​
• Exclusive Stores​
• Multi-brand Stores​
• Other Distribution Channels

• Russia

• Robert Bosch GmbH
• Haier Electronics Group Co., Ltd.
• LG Electronics
• Sharp Corporation
• NEFF GmbH
• Whirlpool Corporation
• Smeg S.p.A
• Beko
• Miele
• Gorenje
• Polaris Int LLC
• Samsung Electronics Co. Ltd.

Competitive Landscape

Key players competing in the Russia home appliances market include Robert Bosch GmbH, Haier Electronics Group Co., Ltd., LG Electronics, Sharp Corporation, NEFF GmbH, Whirlpool Corporation, Smeg S.p.A, Beko, Miele, Gorenje, Polaris Int LLC, and Samsung Electronics Co. Ltd.

Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and raise their production line of the business in the coming years.