The Global Holographic TV Market size was valued at USD 4.64 Billion in 2022 and is expected to surpass USD 27.58 Billion by 2031, expanding at a CAGR of 21.9% during the forecast period, 2023 – 2031. The growth of the market is attributed to rising advancements in holographic technology and growing trend of 3D hologram display.
Holographic TV is a modern visual device that uses electro-holography to record 3D objects and reconstruct them. The holographic display utilizes light diffraction to create virtual 3D images. Holographic displays are different from other forms of 3D displays, which have successfully eliminated the use of special glasses or external equipment for viewing three-dimensional (3D) images.
The technology is used to display objects and animated sequences in 3D format. The most commonly used holographic display includes laser plasma, micro-magnetic piston display, holographic television display, and touchable holograms. The technology comes with multiple benefits, such as cost-effective solutions, large storage capacity, user friendly application, and enhanced feasibility of objects. Therefore, the holographic display is used in consumer, medical sector, educational, industrial, and entertainment applications.
High production costs, time consuming designing processes, sensitivity issues, and material limitations associated with holographic technology are expected to hinder the growth of holographic TV market.
The COVID-19 pandemic had adversely affected several industries, including the holographic TV market. The outbreak of coronavirus resulted into world-wide lockdown conditions, which further resulted into labor shortages and supply chain disruptions,. This had directly affected the manufacturing of holographic TVs. Furthermore, the economic slowdown and geopolitical matters have significantly limited the market growth in the year 2020.
Market Trends, Drivers, Restraints, and Opportunities
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Increasing usage of holograms that can be displayed simultaneously in 360° by using series of multi-colored and growing demand for high-speed spinning mirror displays are the key factors anticipated to fuel the growth of the market.
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High demand for full HD display and high-powered lasers is expected to spur the market growth during the forecast period.
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Rising usage of medical imaging is estimated to propel the market expansion in the coming years.
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High product cost, lack of proper results under sunlight, and high sensitivity associated with the system setup is anticipated to hamper the market growth in the coming years.
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Increasing research & development activities, rising technological advancements, and rapid pace proliferation of smartphones are major factors that can offer immense opportunities for the market players in the long run.
Scope of Holographic TV Market Report
The report on the global holographic TV market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Holographic TV Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Holographic Television Display, Laser Plasma, Touchable Holograms, and Micromagnetic Piston Display) and End-users (Education, Consumer Applications, Aerospace & Defense, Industrial Applications, Healthcare, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Provision Holding, Inc.; Musion Das Hologram Ltd.; RealView Imaging Ltd.; AV Concepts Inc.; and Holoxica Limited
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Holographic TV Market Segment Insights
Laser plasma segment is anticipated to register at a substantial CAGR
Based on products, the market is divided into holographic television display, laser plasma, touchable holograms, and micromagnetic piston display. The laser plasma segment is anticipated to register a substantial CAGR during the projected period owing to increasing sales of laser due to its wide applications in holographic display.
Moreover, the rising demand for virtual holographic TV classrooms and growing industrial investment in mixed-reality are key factors that can fuel the growth of the market segment in the coming years. However, the touchable holograms segment is expected to expand at a rapid pace during the forecast period owing to increasing applications across various industries and extensive use in smaller products such as advanced medical imaging devices, smartphones, and notebooks.
Consumer applications segment is projected to hold a significant market share
On the basis of end-users, the holographic TV market is fragmented into education, consumer applications, aerospace & defense, industrial applications, healthcare, and others. The consumer applications segment is projected to hold a significant market share during the forecast period due to high demand for table holograms, 3D volumetric technology, and light field display holograms.
Furthermore, the multiple consumer benefits that comes with holographic technology, such as cost-effective solutions, high storage capacity, and user friendly application is anticipated to fuel the market segment in the coming years. On the other hand, the education segment is anticipated to expand at a considerable pace owing to the increasing use of holograms for modern teaching.
North America market is anticipated to dominate the market
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is anticipated to expand at a significant CAGR during the forecast period owing to the growing adoption of holographic displays for representing abnormal 3D structures in the entertainment and medical industries.
Moreover, the region is expected to continue its dominance in the market due to growing awareness regarding the benefits of digital signage and the increasing demand for commercial displays. On the other hand, the market in Asia Pacific is expected to grow at a significant rate during the forecast period due to rapid pace expansion of high-end technology, growing industrial applications, and rising commercial activities.
Segments
The global holographic TV market has been segmented on the basis of
Products
- Holographic Television Display
- Laser Plasma
- Touchable Holograms
- Micromagnetic Piston Display
End-users
- Education
- Consumer Applications
- Aerospace & Defense
- Industrial Applications
- Healthcare
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global holographic TV market are Provision Holding, Inc.; Musion Das Hologram Ltd.; RealView Imaging Ltd.; AV Concepts Inc.; and Holoxica Limited. Companies are focusing on adoption of new market strategies and long-term agreements with other industry players for product developments and acquisitions to expand their market share.
In January 2019, Holoxica Limited launched its innovation of HYPERVSN’s 3D Holographic Effect for technology-driven MINDFREAK Show at Las Vegas, US. The agreement provided the customized 3D content, capable of projecting from a larger-than-life 28-unit HYPERVSN Wall, which offered the audience a real-time immersive experience.
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