Segments - Heated Clothing Market By Type (Top-wear, Bottom-wear, Heated Underwear, Heated Footwear, Heated Gloves, and Others), Gender (Male, Female, and Unisex), Age Group (Kids and Adults), Voltage Range (Less Than 7 Volt, 7 Volt-20 Volt and Greater Than 20 Volt), Application (Camping & Hiking, Cycling, Running, Defense, Snowboarding, and Others), Sales Channel (Online and Offline), and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends and, Forecast 2023 – 2031
The global heated clothing market was estimated at USD 363.6 Million in 2022 and is anticipated to reach USD 751.9 Million by 2031, expanding at a CAGR of 8.4% during the forecast period.
Heated clothing is a type of apparel designed to provide warmth and comfort in cold weather conditions. It uses small and low-wattage heating elements that are integrated into the fabric or lining of the clothing. These elements are powered by a rechargeable battery pack or a power source. The heating elements are adjusted to different levels of warmth, providing customizable comfort for the wearer.
It is widely used for outdoor activities, such as skiing, snowboarding, hunting, and motorcycle riding, as well as for people who work in the cold. The heated jacket usually includes a dedicated pocket with a lithium-ion battery holder. The battery holder is typically connected to a cable that goes through the jacket lining and powers the heating components, which are specifically carbon fiber and are positioned to warm back and chest of the wearer.
The research report states that the COVID-19 Pandemic significantly impacts the market in both positive and negative ways. The pandemic has considerably disrupted global supply chains, leading to delays in production and shipping for various products, such as heated clothing. This has caused some manufacturers to struggle with meeting the demand, as they are unable to fulfill orders promptly.
The demand for heated clothing has also been positively impacted due to the colder weather and many people are spending more time inside their homes, as a result of working from home scenario or avoiding crowded places. This has led to a surge in sales for some heated clothing manufacturers.
The emergence of artificial intelligence is expected to provide substantial growth to the heated clothing market. Artificial Intelligence (AI) has the potential to impact the heated clothing market by enhancing product design, improving user experience, and optimizing manufacturing processes.
An artificially intelligent heated vest enables users to monitor and respond to the body temperature in real-time and helps to provide the utmost comfort in cold weather conditions in an efficient way.
Demographic trends, such as an aging population and an increasing number of people engaging in outdoor activities, have a significant impact on the market for heated clothing. The demand for products that help older people stay warm and comfortable in cold weather is growing, as the population ages.
Older people are more susceptible to cold weather-related health issues such as hypothermia and frostbite than relatively young people. Heated clothing provides a solution to this problem, as it helps older people stay warm without the need for bulky and heavy clothing that is difficult to move around in.
Additionally, the increasing number of people engaging in outdoor activities such as skiing, snowboarding, and hunting is also contributing to the market growth.
Economic conditions considerably impact the heated clothing market, as consumers during economic downturns are less willing to spend on non-essential items such as heated clothing. However, disposable income increases during economic booms, leading to the high demand for luxury items such as high-end heated clothing products.
Increasing consumer demand is one of the major drivers for the heated clothing market. People are seeking out these products to stay warm and comfortable in cold weather, as they are becoming increasingly aware of the benefits of heated clothing. Moreover, advances in technology have led to the development of efficient & effective heated clothing products and thus, making it easy for manufacturers to meet the growing demand for heated clothing.
One of the prominent restraints for the heated clothing market is the high associated cost. Heated clothing is still a relatively new technology, and the cost of producing these products is high. This makes it difficult for many consumers to afford these products, which is limiting the size of the market.
Many consumers view heated clothing as a luxury item that is too expensive to justify the cost. This significantly limits the size of the market for heated clothing, as many consumers opt for less expensive alternatives such as traditional winter clothing or hand warmers.
The rise of e-commerce has made it easy for consumers to purchase heated clothing from the comfort of their homes. This trend is expected to continue as increasing number of people opt for online shopping, due to convenience and safety concerns during the pandemic. This shift towards e-commerce is expected to drive sales and revenue growth in the heated clothing market.
E-commerce offers customers the convenience of shopping from the comfort of their own homes. This is particularly important for heated clothing, as many customers prefer to shop online during the winter months, when they do not want to leave their homes due to harsh weather conditions.
E-commerce platforms offer a wide selection of heated clothing products than traditional brick-and-mortar stores. This allows customers to compare prices, features, and styles from multiple brands and make informed purchasing decisions. Thus, the growing e-commerce sales trend presents a lucrative opportunity for the heated clothing market, as it allows retailers to reach a wide audience effectively and offer customers a wide choice at a comparatively low cost.
The report on the global heated clothing market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Heated Clothing – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016-2021 |
Forecast Period |
2023–2031 |
Segmentation |
Type (Top-wear, Bottom-wear, Heated Underwear, Heated Footwear, Heated Gloves, and Others), Gender (Male, Female, and Unisex), Age Group (Kids and Adults), Voltage Range (Less Than 7 Volt, 7 Volt-20 Volt, and Greater Than 20 Volt), Application (Camping & Hiking, Cycling, Running, Defense, Snowboarding, and Others), Sales Channel (Online and Offline) |
Regional Scope |
Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered |
BERTSCHAT, Chengdu Airuisi Technology Co., Ltd. (DUKUSEEK), GOBI HEAT, Keis Heated Apparel, Kolfox Apparel, NORDIC HEAT, ORORO Heated Apparel, QuantumTex International Ltd., Topheated, and Venture Heat. |
Based on type, the market is segmented into top-wear, bottom-wear, heated underwear, heated footwear, heated gloves, and others. The top-wear segment is expected to hold a considerable share of the market during the forecast, as it provides warmth and comfort in cold weather conditions, making it suitable for outdoor activities, winter sports, and work environments.
Based on gender, the market is fragmented into male, female, and unisex. The female segment held a significant share of the market in 2022, as females have a preference for a slightly warmer environment, while male prefer slightly cooler conditions.
In terms of age group, the market is classified as kids and adults. The adults segment is anticipated to expand at a significant CAGR during the forecast period, due to the growing engagement in outdoor activities among the adults population.
Based on voltage range, the market is fragmented into less than 7 Volt, 7 Volt-20 Volt, and greater than 20 Volt. The less than 7 Volt held a significant share of the market in 2022, as this range of voltage is relatively more compatible with a wide range of power sources, including portable chargers and power banks, than others, and thus, making them versatile.
In terms of application, the market is divided into camping & hiking, cycling, running, defense, snowboarding, and others. The camping & hiking segment held a considerable share of the market in 2022, as camping and hiking is one of the popular outdoor activity among people.
For instance, the Outdoor Industry Association’s annual outdoor participation survey revealed that the US had 881,000 new hikers in 2022, and the outdoor activities are becoming increasingly diverse.
In terms of sales channel, the market is classified as online and offline. The online segment is anticipated to expand at a significant CAGR during the forecast period, owing to rising consumer awareness, increased Internet connectivity, and growing adoption of mobile internet devices.
For instance, about 5.30 billion people across the globe were using the internet at the start of Q4 2023, which is about 65.7% of the total global population.
Based on regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The market in North America is projected to expand at a significant CAGR during the forecast period. The demand for comfort and convenience among individuals is growing with the growing economy. Heated clothing has gained huge popularity as an alternative to traditional bulky winter clothing, as people become increasingly health-conscious and seek comfort & convenience.
In-depth Analysis of the Global Heated Clothing Market
Historical, Current, and Projected Market Size in Terms of Value
Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
Industry Drivers, Restraints, and Opportunities Covered in the Study
Recent Industry Trends and Developments
Competitive Landscape & Strategies of Key Players
Manufacturers operating in the Global Heated Clothing Market are BERTSCHAT, Chengdu Airuisi Technology Co., Ltd. (DUKUSEEK), GOBI HEAT, Keis Heated Apparel, Kolfox Apparel, NORDIC HEAT, ORORO Heated Apparel, QuantumTex International Ltd., Topheated, and Venture Heat.
Market players are pursuing strategies such as acquisitions, product launches, collaborations, and geographic expansion to leverage untapped opportunities in the global heated clothing market. For instance,
In 2023, Gobi Heat announced the milestone of selling over 200,000 innovative heated apparel and heated gear products.
In 2023, Gobi Heat, a Colorado-based heated apparel and heated-gear company, announced its next step of international expansion. Currently, the company has an extensive presence in the US, Australia, and New Zealand, providing innovative heated apparel and heated gear, including jackets, blankets, and hats. It intended to roll out its expansion plan in stages, with a special focus on Europe.
The base year considered for the global heated clothing market report is 2022. The complete analysis period is from 2016 to 2031.
The forecast year considered for the global heated clothing market report is 2023-2031.
In addition to market size (in USD Million), pricing analysis, consumer preference & buying behavior analysis, is provided in the final report.
The pandemic had a significant impact on various markets, including the heated clothing market. Many companies in the heated clothing market have delayed the launch of new products due to supply chain disruptions and restrictions on international travel caused by the pandemic. This has led to a decrease in innovation and product development in the market.
Major manufacturers include BERTSCHAT, Chengdu Airuisi Technology Co., Ltd. (DUKUSEEK), GOBI HEAT, Keis Heated Apparel, Kolfox Apparel, NORDIC HEAT, ORORO Heated Apparel, QuantumTex International Ltd., Topheated, and Venture Heat.
Factors such as economic conditions and demographic trends are analyzed in the final report.
According to this Growth Market Reports report, the global heated clothing market is likely to register a CAGR of 8.4% during the forecast period 2023-2031, with a projected valuation of USD 751.9 Million by the end of 2031.
Increasing consumer demand for heated clothing is the factor expected to drive the market growth during the forecast period.
Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.
Additional company profiles can be provided on request. For a discussion related to the above findings, click Speak to Analyst