Heart Health Functional Food Market Trends, Industry | 2031

Report Description

Heart Health Functional Food Market Outlook 2031

The global heart health functional food market size was USD 476.9 Mn in 2022 and is likely to reach USD 819.5 Mn by 2031, expanding at a CAGR of 6.2% during 2023–2031. The market growth is attributed to the rising demand for functional foods and natural health products across the globe.

Rising geriatric population and increasing health awareness are anticipated to significantly boost the growth of the heart health functional food market during the forecast period. Growing advancements in food processing technologies have facilitated the development of innovative heart-health functional food products.

• According to data published by the World Health Organization in October 2022, the number of individuals aged 60 years and older increased from 1 billion to 1.4 billion in 2020. This geriatric population is expected to reach 2.1 billion by 2050, which is double the figure recorded in 2020.

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Consumers are becoming health-conscious and seeking preventive measures which increases the demand for functional foods specifically designed to support heart health. As a result, the market is witnessing a surge in innovative products and formulations aimed at helping cardiovascular well-being and meeting the preferences of health-conscious consumers. Additionally, the identification and utilization of novel functional ingredients with proven heart health benefits propel the market growth. Ingredients, such as omega-3 fatty acids, plant sterols, soluble fibers, and antioxidants are incorporated into food products to enhance their heart-protective properties.

The market report finds that the COVID-19 pandemic boosted the heart health functional food market. The pandemic has led to changes in consumer behavior, with an increased focus on health and wellness. Consumers are more conscious of their well-being and are seeking foods that offer functional benefits, including those that support heart health.

Impact of Artificial Intelligence (AI) on the Heart Health Functional Food Market

Artificial Intelligence (AI) is expected to boost the revenue of the market players present in the heart health functional food market. This technology analyzes individual health data, including genetic information, lifestyle, and medical history, to provide personalized nutrition recommendations. AI technologies, such as predictive analytics and machine learning are used to optimize the supply chain of heart health functional foods. This includes managing inventory efficiently and ensuring timely delivery, which ultimately reduces costs and improves accessibility for consumers.

Heart Health Functional Food Market Dynamics

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Major Drivers

Rising incidence of cardiovascular diseases drives the market. Modern lifestyles characterized by sedentary routines, unhealthy dietary habits, and high stress levels lead to rising cardiovascular diseases. The consumption of processed foods, high levels of saturated fats, and insufficient physical activity are risk factors. Heart health functional foods formulated with specific ingredients target cardiovascular health by providing a convenient solution for individuals who are looking to make healthy dietary changes. For instance,

• As per the Word Heart Federation report published in May 2023, cardiovascular disease (CVD) emerged as the predominant cause of mortality in 2021, accounting for four out of every five global deaths. A total of approximately 20.5 million CVD-related deaths were reported worldwide during that year.

Existing Restraints

High product development costs hamper the market. Elevated development costs result in high production costs, and these are passed on to consumers in the form of higher prices for heart-healthy foods. This makes the products less affordable for a significant portion of the population, potentially limiting their consumption.

Emerging Opportunities

Rising innovation in product development creates lucrative opportunities for the market. Research in nutrition science and biochemistry allows for the discovery of new ingredients and formulations with enhanced heart health benefits. The identification and utilization of bioactive compounds, such as specific phytochemicals and antioxidants found in plants, help in the development of functional foods that offer targeted heart health benefits. For instance,

• In March 2020, Dolcas Biotech introduced a new bergamot and artichoke formulation, named Bergacyn. This formulation is designed to help heart and liver health. The bergamot compound utilized is sourced through upcycling from the perfume industry, aligning with eco-friendly practices.

Scope of the Heart Health Functional Food Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Product Type Segment Analysis
Based on product type, the heart health functional food market is divided into breakfast cereals, edible oils, nutritional bars, dairy products, and others. The dairy products segment is expected to hold a dominant share of the market during the projection period, as it offers nutrient-rich dairy products.

Dairy products, such as milk, yogurt, and cheese are naturally rich in calcium, vitamin D, and protein. These essential nutrients are crucial for overall health and contribute to bone health & muscle development, which makes dairy an attractive option for health-conscious consumers.

The breakfast cereals segment is expected to expand at a significant growth rate in the coming years, as it provides convenience to consumers. Breakfast cereals are known for their convenience and quick preparation. Consumers often seek convenient and time-efficient breakfast options for their fast-paced lifestyle, which makes cereals a suitable choice for those looking for a nutritious start to their day without spending much time on meal preparation.

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Application Segment Analysis

On the basis of application, the global market is segregated into household, commercial, and others. The commercial segment in heart health functional food market is projected to register a high CAGR during the forecast period, due to the increasing health awareness.

Growing awareness of heart health and a proactive approach to well-being among consumers increased the demand for functional foods with heart-healthy features. Commercial establishments are responding to this demand by offering a variety of heart-health functional food options. They are at the forefront of incorporating innovative culinary trends and nutritional advancements into their offerings. Rising adoption of heart health functional foods encourages service providers to enhance the nutritional value of their menu items.

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Distribution Channel Segment Analysis

Based on distribution channel, the heart health functional food market is segmented into household, commercial, and others. The online stores segment is anticipated to register a robust growth rate during the forecast period, due to the increasing adoption of e-commerce that provides convenience to consumers.

The increasing adoption of e-commerce globally impacts various industries, including the food and beverage industry. Consumers are becoming comfortable with online shopping, and this trend extends to healthy functional foods, including those targeted at heart health. Online stores provide consumers the convenience of shopping from anywhere and at any time. This accessibility is particularly appealing to individuals with busy lifestyles, making it more convenient to order heart health functional foods online rather than visit physical stores. For instance,

• As per the recent data published in September 2023, retail e-commerce sales across the globe were around USD 6 trillion in 2022, due to the availability of internet access and the rapidly growing adoption of online purchases.

The supermarket/hypermarket segment is anticipated to gain significant revenue share, as it offers a wide product range and helps to gain consumer trust. Supermarkets/hypermarkets typically offer a broad range of products, including various categories of health functional foods. This diversity allows consumers to explore different heart health functional food options, compare products, and make informed choices. Furthermore, supermarkets and hypermarkets are established retail formats that have gained the trust and familiarity of consumers. Shoppers feel more confident purchasing heart health functional foods from these outlets, due to their perceived reliability.

Regional Outlook

In terms of region, the global heart health functional food market is classified as Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, due to the rising health awareness among individuals and a growing aging population.

Asia Pacific has a large and diverse population, including a significant proportion of elderly individuals. The rising aging population and growing awareness of heart health led to a high demand for functional foods that address cardiovascular well-being. Furthermore, rising cardiovascular diseases increases the adoption of a healthier lifestyle, including dietary choices. For instance,

• According to the United States Census Bureau report published in June 2022, the Asia Pacific population surpassed 4.5 billion in 2020, accounting for more than half of the total global population. The number of individuals aged 65 and older in the region was estimated at 414 million.

The market in Europe is projected to expand rapidly during the forecast period, owing to the rising prevalence of cardiovascular diseases in the region. Europe is facing a significant burden of cardiovascular diseases, which leads to increased awareness and emphasis on preventive health measures. The prevalence of heart-related conditions drives demand for functional foods specifically designed for heart health. Additionally, with growing interest in health and wellness, consumers are actively seeking food that offers health benefits, including those related to heart health.

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