The Global Hand Blender Market size was valued at USD 310.95 Million in 2022 and is expected to surpass USD 626.79 Million by 2031, expanding at a CAGR of 8.1% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing expenditure on the portable kitchen appliances and growing demand for smart devices to improve cooking experience.
The hand blender is an electric kitchen and laboratory appliance which is used to crush, mix, blend food materials, and other items. It consists of a rotating metal blade at the bottom powered by an electric motor which is used in many professional kitchens. The appliance is also widely used to chop food items such as vegetables and is also used to ease the process of making various dishes such as juices, soups, and others as it helps stir the items thoroughly.
Growing interest for home cooked foods among a large number of health-conscious population and rising adoption of smart kitchen in households are other key aspects for the market expansion. Moreover, the wide adoption of the appliance in the commercial sector associated with bakeries and small food-stall spaces is a vital aspect for the market growth.
Hand Blender Market Trends, Drivers, Restraints, and Opportunities
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Growing demand for multifunctional kitchen gadgets among cooks in both household and commercial space are likely to fuel the market growth.
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Changing lifestyle, increasing disposal income, and rising spending on cooking from food lovers are key factors pushing to expand the global hand blender market.
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Increasing establishment of numerous hotels and restaurants in emerging countries and rising preference for outdoor lunch or dinner are estimated to present numerous opportunities for the market during the analysis period.
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Varying eating patterns across the globe and the growing number of working women are focusing on short cut style to reduce cooking time. This, in turn, is boosting the global hand blender market.
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Lack of awareness about the usage of hand blenders is projected to hamper the market growth during the forecast period.
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Availability of innovative and advanced features devices due to technological advancement is presenting numerous opportunities for the market expansion.
Scope of Hand Blender Market Report
The report on the global hand blender market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics also have been included in this report.
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Attributes
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Details
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Report Title
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Global Hand Blender Market - Global Industry Analysis, Growth, Share, Trends, Size, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Corded and Cordless) and Distribution Channels (Online and Offline)
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Regional Scope
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Asia Pacific, Latin America, Europe, North America, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Growth Factors, Competitive Landscape, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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BSH Home Appliances Group; Wonderchef Home Appliances Pvt. Ltd; Koninklijke Philips N.V.; Braun GmbH Panasonic Corporation; Smeg S.p.a., and Whirlpool
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Global Hand Blender Market Segment Insights
Corded segment dominated the market share in 2020
Based on products, the market is bifurcated into corded and cordless. The corded segment held a major share, accounting for more than 65% in 2020 and is projected to exhibit substantial growth during the forecast period.
The corded products are considered as energy-consuming gadgets and the high-power rating labels, which have high productivity and durability. Meanwhile, the cordless segment is anticipated to constitute a large share of the market in the coming years owing to its popularity due to certain advantages such as user-friendly and operation convenience. Producers are gradually developing high rating label batteries as these devices need high voltage and advanced products to increase the device’s functionality. Thus, this is expected to boost the segment growth.
Offline segment accounted for a major share
On the basis of distribution channels, the market is divided into online and offline.
The offline segment accounted for a major share in 2020, accounting for more than 72.5% of the global market share. Rising opening of large retail chains including Croma, Reliance Digital, and Vijay Sales in developing countries especially in India are key aspects for opening new compartmental and convenience stores, which pave a way to expand the offline sale.
Meanwhile, the online segment is projected to be the fastest-growing segment expanding at a CAGR of 9.2% from 2021 to 2028 due to rising preference for online shopping among a large number of population. Factors such as heavy discount offers and door-step delivery service are key drivers for the segment growth.
Moreover, the rising number of e-commerce websites such as Walmart, Rakuten, Flipkart, and Amazon as well as their rising influence using some online platforms such as social media and Google ads attract the attention of a large consumer base globally.
North America is anticipated to account a major market share
In terms regions, the global hand blender market is categorized into, Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
The market in North America constituted a major market share, accounting for over 20.5% in 2020 due to substantial rise in the demand for modular kitchen appliances in the U.S. and Canada. Furthermore, customers are increasingly adopting portable and technologically advanced kitchen products to help ease their cooking methods and enhance their cooking experience.
However, the market in Asia Pacific is expected to be one of the fastest-growing regions, expanding at a CAGR of over 9.5% during the forecast period, 2021 to 2028. The regional market growth can be attributed to the rising demand for products amongst large number of customers from emerging economies in the region including China and India.
Segments
The global hand blender market has been segmented by
Products
Distribution Channels
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
By Key Players
Competitive Landscape
Major players competing in the global hand blender market include BSH Home Appliances Group; Wonderchef Home Appliances Pvt. Ltd; Koninklijke Philips N.V.; Braun GmbH Panasonic Corporation; Smeg S.p.a., and Whirlpool.
These players are focusing to acquire more market share by introducing innovative products with the support of technological advancement. To acquire maximum consumer base, the major manufacturers are investing to adopt strategies such as product launch and others to increase the demand for the appliance.
For instance, the Braun GmbH introduced its brand new and technologically innovative product ‘MultiQuick 9 Hand Blender MQ 9087X’ in October 2016. It comes along with its advanced ‘ACTIVEBlade’ technology. According to the company, the motion of ACTIVEBlade allows to blend the food with less efforts.
In October 2017, Smeg S.p.a., an Italian home appliances producer, introduced its technologically advanced portable and compact device under the brand name ‘HBF02 Hand Blender’. The device contains 700watt motor with a variable speed controller.
Likewise, in April 2018, the Bajaj Electricals Limited, a major Indian electrical appliance producing company, released its new hand blender under the brand name ‘Bajaj HB10’. These are vital steps that can help boost the market in the coming years.
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