Global Hair Shampoo Market

The global hair shampoo market size was valued at USD 32.99 Million in 2022 and expected to reach USD 44.96 Million by 2031, at a CAGR of 3.5% during the forecast period from 2023-2031. Hair Shampoos are a type of detergent used on hair for many different purposes such as cleaning, hair Fall, and straight. Organic shampoos are more widely used. The demand for organic shampoos is increasing due to increasing awareness of using natural and herbal products.

Dry and thick shampoo is another suitable oil; however, they have high growth potential. Shampoos are used for a wide range of applications from therapeutic to cosmetic. The growing prevalence of hair related disorders like hair loss, dandruff, oily hair, dry, and itchy hair is one of the key factors having a significant impact on the market.

Market Trends, Drivers, Restraints, and Opportunities:

• With rising awareness of the adverse effects of chemical goods, demand for herbal shampoos containing natural ingredients is expanding in the market, this is projected to drive the market.
• Changing lifestyle and increasing disposable income of the consumers has resulted in rising spending on personal and hygiene care products, which is estimated to fuel the market.
• Hair disorders are becoming more common as a result of rising environmental pollution and climate change which are projected to create lucrative opportunities for the market players during the forecast period.
• Shampoos contain a variety of chemicals that can cause health issues such as skin and eye irritation, as well as hair damage which is anticipated to hamper the market growth.

Scope of the report:

The report on global shampoo market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
 

Hair Shampoo Market Segment Insights:

The non-medicated shampoo segment is expected to grow at a high CAGR during the forecast period

On the basis of product types, the market is bifurcated into medicated and non-medicated. The non-medicated segment is projected to hold the major market share during forecast period owing to its wide application among the consumers. Cuticle nutrition, scalp balancing, smoothing, and detoxifying properties are anticipated to become more popular, as they provide additional benefits in addition to cleaning solutions. Non-Medicated shampoos are everyday products that are in high demand due to their ability to provide hygiene and a clean, gentle appearance to the hair.

The household segment is expected to grow rapidly during the forecast period

Based on applications, the market is segregated into household and commercial. The household segment is expected to dominate the market owing to wide use of hair wash products as a personal care item by huge population. Furthermore, the increased use of baby and infant products at home is continuing to drive the growth of this segment. However, expanding adoption of salon and spa services to increase grooming demand is likely to drive the segment.

The hypermarket/supermarket segment is anticipated to hold major market share during the forecast period
On the basis of distribution channels, the market is fragmented into hypermarket/supermarket, online channels, convenience stores, and others. The hypermarkets/supermarkets segment is projected to dominate the market during forecast period. Hypermarkets/supermarkets allow customers to physically compare different brands in terms of their ingredients and packaging. Additionally, these stores also offer a variety of perks, including bulk discounts, annual memberships, and gift certificates, making them the preferred choice for purchasing personal care items.

Asia Pacific is anticipated to dominate the market

In terms of regions, the market is classified as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The beauty and personal care industry in the Asia-Pacific region is experiencing phenomenal growth, driven by the growing number of beauty conscious consumers, especially in countries such as China, Japan, Thailand, and Korea. Hair care regimen is an important aspect of their daily life. In addition, the rapid adoption of 2in1 shampoos and conditioners, aimed at cleansing the scalp and leaving hair soft, in the Asia-Pacific region is expected to drive the market.

Segments

Product Types

• Medicated
• Non-medicated

Applications

• Commercial
• Households

Distribution Channels

• Hypermarket/Supermarket
• Online Channels
• Convenience Stores
• Others

Regions

• Asia Pacific
• North America
• Europe
• Latin America
• Middle East & Africa

By Key Players

• L`Oréal SA
• Unilever PLC
• Shiseido Co. Ltd
• Johnson & Johnson
• Procter & Gamble Company
• Kao Corporation
• Others

Competitive Landscape

Some of the major players in the shampoo market are L`Oréal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, Procter & Gamble Company and Kao Corporation among others. Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.