The global hair shampoo market size was valued at USD 32.99 Billion in 2022 and is expected to reach USD 44.96 Billion by 2031, at a CAGR of 3.5% during the forecaast period, 2023-2031. The increasing hair care awareness among the young age population and rising demand for multipurpose shampoos are some of the major aspects driving the market.
Consumers are preferring easy-to-go hair care products that provide multiple benefits in one pouch. Key manufacturers in the market are developing multipurpose shampoos with which consumers are able to save spending extra on buying additional products. Most common examples of multipurpose shampoos available in stores include 3 in 1 shampoo, 7 in 1 shampoo, and oil-based shampoo & conditioner.
The cost-saving advantages are driving the popularity of such shampoos. This is one of the major growth trends of the market and is likely to continue in the coming years as well. In addition, the oil-based shampoos and conditioners are turning out to be game changer for consumers, as it improves the health and appearance of the hair.
Oil-based shampoos & conditioners hydrate, nourish, moisturize, protect from damage, and provide gentle cleansing to hair. These advantages are driving its sales in the online and offline consumer stores, thus, boosting the market growth.
- Aussie, a brand ambassador of Procter & Gamble offers Total Miracle 7 in 1 Shampoo. It is infused with apricot and Australian macadamia oil to keep hair gorgeous with seven benefits including softness, moisture, strengthening against hair damage, humidity control, split-end protection, shine, and smoothing.
The additional market fueling factors include changing lifestyles and increasing the disposable income of consumers. This has resulted in rising spending on personal and hygiene care products, as haircare is not only important for appearance but also for overall hygiene.
Individuals are increasingly adopting styling treatments such as perming and straightening to look esthetically appealing. Rising use of chemicals on hair to give them a desired texture and color is boosting the demand for shampoos that increase the longevity of hair treatment.
- In 2022, the hair color industry generated about USD 32.99 billion revenue and is expected to reach around USD 44.96 billion by 2031.
Shampoo manufacturing companies are launching a wide range of products catering to the aforementioned treatments that also provide an array of therapeutic and cosmetic benefits. Moreover, these treatments require regular maintenance and care, failing which can cause hair loss, dandruff, and oily, dry, and itchy scalp. This, in turn, increases the demand for shampoos, thus significantly fueling the market.
People have various textures of hair. Some people have straight hair, while others have wavy and curly hair. Over-the-counter shampoos often do not cater to curly hair problems. This type of hair requires paraben- & sulfate-free shampoos and extra care to prevent frizziness. Companies such as Kerastase and Ashba Botanics offer gently cleanses wavy or curly hair and infuse it with vital hydration. Powdered with ingredients like manuka honey, ceramide, and glycerin.
The market report finds that the COVID-19 pandemic has hampered the market, due to the shutdown of salons and the decline in sales of hair care products. The closure of commercial hair care establishments has negatively affected product demand, which restrained the market.
The personal care industry was hit severely as several industries were focused on developing sanitizers and other equipment which where essential during the pandemic. Retailers faced various challenges, due to the strict lockdown regulations imposed by the governments. As the COVID-19 pandemic has normalized, the buying of shampoo products in offline and online stores resurged, thus positively impacting the market.
Hair Shampoo Market Dynamics
Increasing demand for personalized shampoos & conditioners is expected to boost the market. Hair care products are customized to suit individual hair and scalp needs. Several brands are customizing as per the customer's requirement and giving them their name on the top of the customized bottle and complete with cute packaging.
Personalized shampoos and conditioners are formulated after a customer takes a quiz determining their specific hair type and issues. This quiz asks for information about hair texture, oily scalp, dandruff, modifications, and daily care. There are some such brands that they even ask where the customer lives, as they can make suitable hair shampoo and conditioner.
On October 13, 2022, Henkel launched the new hair care brand SalonLab & Me includes shampoo, conditioner, and hair mask. SalonLab & Me is a new personalized hair care service that helps consumers to address their independent needs.
With rising awareness of the adverse effects of chemical goods, demand for herbal shampoos containing natural ingredients is expanding in the market, this is projected to drive the market. Herbal shampoos are infused with natural ingredients extract and give the best and most long-lasting results. Most of the natural ingredients are non-allergic and safe for sensitive skin. Natural herb shampoos remove excess oil from the scalp and help to maintain the perfect oil balance.
Shampoos contain a variety of chemicals that can cause hair damage which is anticipated to hamper the market growth. Sulfate is the most harmful and notorious chemical found in hair shampoo. Sulfates are cost-effective that is used to lather up in rich foam and effectively clean dirt and oil from hair and scalp. Other chemicals in hair shampoos such as parabens, phthalates, formaldehyde, dimethicone, retinyl palmitate, and imidazolidinyl, can also damage hair with excessive use.
Hair disorders such as hair fall, dandruff, and hair itching are becoming common as a result of rising environmental pollution and climate change. This in turn is projected to create lucrative opportunities for the market players during the forecast period. Daily shampooing habit boosts the hair health of individuals. The rising awareness regarding the benefits of regular shampooing and keeping hair free from harmful particles is creating demand for shampoo products.
The increasing air pollution is causing the accumulation of hazardous particles in the hair. The market players along with creating effective shampoo products are also focusing on raising awareness about the effects of pollution on the hair health. All these factors are likely to contribute to the market growth over the forecast period.
Scope of Hair Shampoo Market Report
The market report includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Hair Shampoo Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Product Type (Medicated and Non-medicated), Application (Household and Commercial), Form (Liquid, Solid, and Others), and Distribution Channel (Hypermarket/Supermarket, Online Channels, Convenience Stores, and Others)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
L`Oréal SA; Unilever; Shiseido Company; Johnson & Johnson Services, Inc.; Procter & Gamble; Kao Corporation; Marico; REIN; Henkel Corporation; OUAI HAIRCARE; Natura&Co; and Oriflame Cosmetics AG
Hair Shampoo Market Segment Insights
Product Type Segment Analysis
On the basis of product type, the hair shampoo market is bifurcated into medicated and non-medicated. The medicated segment is expected to expand at a significant pace during the projection period, as it reduces inflammation and calms itchiness. Medicated shampoo is a type of shampoo that contains active ingredients designed to treat specific scalp conditions or disorders. These shampoos are formulated to provide therapeutic benefits beyond basic cleansing of the hair and scalp.
Medicated shampoos are commonly used to treat conditions such as dandruff, seborrheic dermatitis, psoriasis, eczema, fungal infections, and scalp acne. The active ingredients in these shampoos may include antifungal agents, coal tar, salicylic acid, corticosteroids, and sunblocking agents.
The non-medicated segment is projected to hold a substantial market share during the forecast period, owing to its wide application among consumers. Cuticle nutrition, scalp balancing, smoothing, and detoxifying properties are anticipated to become more popular, as they provide additional benefits in addition to cleaning solutions. Non-Medicated shampoos are everyday products that are in high demand due to their ability to provide hygiene and a clean, gentle appearance to the hair.
Application Segment Analysis
Based on application, the market is segregated into household and commercial. The household segment is expected to dominate the market, owing to the wide use of hair wash products as personal care items by a huge population. Furthermore, the increased use of baby and infant products at home is continuing to drive the growth of this segment.
The commercial segment is anticipated to account for a key market share in the coming years. The adoption of salon and spa services owing to increased grooming demand among the young and adult population is likely to drive the segment.
The commercial hair care providers use high-quality branded shampoo products such as Dove Dermacare Shampoo, Vanicream Free and Clear Shampoo, and others. The number of salons and spas are increasing as individuals in urban and semi-urban cities prefer to get their hair care done by professionals. This in turn drives the commercial use of shampoo products.
Form Segment Analysis
On the basis of form, the hair shampoo market is segregated into solid, liquid, and others. The liquid segment is projected to register a considerable CAGR during the forecast period, as it is easily applied and spread over wet hair. Liquid shampoo is used for cleaning the scalp and it is applied to the wet hair, worked into a lather, and then rinsed out. It cleanses the scalp and hair by removing sebum, dirt, and sweat.
The solid segment is anticipated to account for a major market share in the coming years, as they are environmentally friendly and cost-effective. Solid shampoos offer several benefits such as being convenient for travel, lightweight, compact, gentle on hair, and don’t need to be packed in a clear bag.
- In June 2023, DevaCurl launched dual-use hair shampoo that not only absorbs oil, impurities, and sweat but also refreshes roots, enhances curl shape, adds texture, and boosts hair volume.
Distribution Channel Segment Analysis
Based on distribution channel, the market is fragmented into hypermarkets/supermarkets, online channels, convenience stores, and others. The hypermarkets/supermarkets segment is projected to dominate the market during the forecast period, due to the easy accessibility of a variety of products.
Hypermarkets provide a wide range of shampoo products at discount prices while supermarkets provide different types of shampoo products in various price ranges. Hypermarkets/supermarkets offer several benefits such as annual memberships, bulk discounts, and gift coupons, which makes them the preferred choice for buying personal care items.
The online channels segment is projected to hold a significant market share in the coming years, due to the rising e-commerce platforms penetration such as Amazon, eBay, and others. Consumers are preferring online personal care product shopping as it is convenient for shopping at any time of day.
The e-commerce platforms grew significantly during the pandemic, due to the closures of retail stores which propelled the habit of online shopping among consumers.
- According to Census Bureau’s Annual Retail Trade Survey (ARTS), e-commerce sales increased by 244.2 Bn in 2020 for the first year of the pandemic, rising from 571.2 Bn in 2019 to 815.4 Bn in 2020.
In terms of region, the hair shampoo market is classified as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period. The beauty and personal care industry in the Asia-Pacific region is experiencing phenomenal growth, driven by the growing number of beauty-conscious consumers, especially in countries such as China, Japan, Thailand, and Korea.
Hair care regimen is an important aspect of their daily life. In addition, the rapid adoption of 2in1 shampoos and conditioners, aimed at cleansing the scalp and leaving hair soft, in the Asia-Pacific region is expected to drive the market.
The market in North America is anticipated to expand at a rapid pace in the coming years, due to the increase in the hair coloring trend and growing concern related to frizzy hair and scalp damage. Spas, salons, and hair studios are increasing in emerging countries such as U.S. and Canada.
- According to International Spa Association (ISPA), the U.S. Spa Industry revenue grew from 18.1 Bn in 2021 to around 20.1 Bn by the end of 2022, an increase of more than 11%. The industry added 280 locations over the past year’s figure in 2022. The number of spa visits increased from 173 Mn in 2021 to around 181 Mn. The number of industry employees also continued to increase to 360,700, a 4.6% increase over 2021.
- Online Channels
- Convenience Stores
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- L`Oréal SA
- Shiseido Company
- Johnson & Johnson Services, Inc.
- Procter & Gamble
- Kao Corporation
- Henkel Corporation
- OUAI HAIRCARE
- Oriflame Cosmetics AG
Some of the major players in the shampoo market are L`Oréal SA; Unilever; Shiseido Company; Johnson & Johnson Services, Inc.; Procter & Gamble; Kao Corporation; Marico; REIN; Henkel Corporation; OUAI HAIRCARE; Natura&Co; and Oriflame Cosmetics AG
Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and generate revenue and raise their production line of business in the coming years.
- In March 2023, REIN launched an anti-dandruff shampoo and conditioner which cleanses the scalp before hydrating and nourishing to boost the volume and increase manageability. REIN has delivered a luxurious and hydrating shampoo with an invigorating maritime scent.
- In December 2022, OUAI launched an Anti-Dandruff Shampoo, the brand’s first product offering containing an FDA-approved ingredient, 2% salicylic acid. This shampoo product reduces itching, flaking, and irritation associated with dandruff that leaves hair feeling soft and clean. OUAI anti-dandruff shampoo is free of SLES, SLS, phthalates, parabens, and animal testing and it is safe for color-treated hair, keratin treatments, and chemically treated hair.