The Japan hair care market size was valued at USD 5.65 Billion in 2022 and is likely to reach USD 5.54 Billion by 2031, expanding at a CAGR of -0.22% during the forecast period, 2023–2031. The growth of the market is attributed to the growing cosmetic and personal care products market in the country.
Japan is one of the largest marketplaces for cosmetic and personal care goods, which is fueling the expansion of the Japanese haircare industry. When it comes to the chemical formulas in hair products, Japanese customers are exceptionally intelligent and well-informed. Natural ingredients and organic formulations are in great demand in the market, prompting important manufacturers to introduce haircare products with natural/clean product labelling.
Hair care products preserve and nourish the hair while also reducing hair damage. They maintain hair healthy by improving its quality and repair damage. Hair care products can be manufactured from synthetic or natural components, as well as various additives such as preservatives, agents, surfactants, and emulsifiers.
Hair care products are utilized by both salon professionals and individuals at home. There are several sorts of hair care products available on the market depending on the type of hair and its needs such as shampoo, conditioner, hair spray, colorants, serums, glazes, hair style gels, hair growth products, and hair accessories. Modern hair care products provide a variety of remedies for damage such as split ends, rough, thin, dull, and dehydrated hair.
The rising prevalence of hair-related concerns such as greying, dandruff, and hair loss, particularly among men, is expected to boost the use of anti-pollution hair care products. Pollutants in the environment promote hair loss and thinning.
Additionally, as customers become more aware of the negative effects of chemicals used in a variety of cosmetic goods, they are leaning toward organic and herbal hair care treatments, resulting in increased usage.
A growth in the number of product launches, as well as the popularity of hair care services such as hair spa and deep nourishment. In addition, some of the most recent advancements in the global hair care sector include an increase in the number of mergers and acquisitions between enterprises, a greater emphasis on personal grooming, and online retail for hair care goods.
Market Trends, Drivers, Restraints, and Opportunities
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Rising penetration of hair care services is expected to boost the market growth in the coming years.
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Increasing concerns for hair protection, demand for professional hair care products is projected to push the market expansion.
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Rapid growth of the penetration of hair care services is major factors driving the market growth in the coming years.
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Introduction of highly specialized products in shampoo and hair colorant category is anticipated to surge the market.
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Growing disposable income of consumers in emerging nations and increasing penetration of hair salon services are estimated to fuel the market expansion during the forecast period.
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High price coupled with less availability of professional hair care product is expected to hamper the market growth.
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Allergies and issues of consumers related to grey hair, dandruff and hair loss act as key challenges that can hamper the market growth during the forecast period.
Scope of Japan Hair Care Market Report
The report on the Japan hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Hair Care Market - Japan Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Hair Spray, Styling Gel, Hair Colorants, Conditioners, Shampoo, Others), Distribution Channels (Specialist Stores, Drug Stores, Supermarkets/Hypermarkets, Online Stores, Convenience Stores, And Others)
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Country Scope
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Japan
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Procter & Gamble Co.; Unilever; L'Oreal SA; Shiseido Group; Mandom Corp.
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Japan Hair Care Market Segment Insights
Based on Products, the Japan hair care market is divided into hair spray, styling gel, hair colorants, conditioners, shampoo, and others. The shampoo segment is expected to account for a key share of the market during the forecast period owing to rising pollution and scalp related issue such as dandruff, oily hairs, stickiness, hairfall leading to rising demand for medicated and natural shampoo.
On the basis of distribution channels, the Japan hair care market is segmented into specialist stores, drug stores, supermarkets/hypermarkets, online stores, convenience stores, and others.
The supermarkets/hypermarkets segment is expected to represent a key share of the market in the coming years owing to supermarkets/hypermarkets focusing on diverse categories such as synthetic, natural, and chemical-free items in order to stimulate clients' interest and provide them the option of selecting from a variety of brands before making a purchase.
Segments
The Japan hair care market has been segmented on the basis of
Products
- Hair Spray
- Styling Gel
- Hair Colorants
- Conditioners
- Shampoo
- Others
Distribution channels
- Specialist Stores
- Drug Stores
- Supermarkets/Hypermarkets
- Online Stores
- Convenience Stores
- Others
Country
Key Market Players
Competitive Landscape
Key players competing in Japan hair care market include Procter & Gamble Co.; Unilever; L'Oreal SA; Shiseido Group; Mandom Corp. Some of these players are using several market strategies such as product launches, acquisitions, capacity expansion, merger, partnerships, and collaborations to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.
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