Italy Hair Care Market by Types (Styling Products, Hair Oil, Hair Colorant, Shampoo, Conditioner, and Others), Distribution Channels (Online Stores, Hypermarket & Supermarket, Specialty Store, Convenience Store, and Others), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The Italy hair care market size is projected to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to growing demand for more naturally derived ingredients and innovation hair care products as well as wide and easy availability of different types of hair care products in retail stores. Moreover, increasing expansion of products portfolio is a leading factor for the market growth.
Hair care refers to a range of hygienic and cosmetic care products used or applied to the hair in order to keep it healthy, clean, and fashionable. Hair on the scalp, facial hair, and hair on other regions of the body are all usually taken care of by using various treatments and products.
It is a broad term that mainly encompasses grooming and cosmetic products for hair growth and different types of hair care products are widely used due to differences in the individual's choice and hair's physical traits. Shampoo, hair color, conditioner, hair style products, and hair oil are some key items available for grooming hair or its proper maintenance. Several other processes are involved for numerous treatments of hair including cutting, plucking, waxing, and dyeing, among others, in order to maintain its health.
Additionally, hair gel, hair serum, hair mask, and hair color are the commonly adopted hare care items among the teenagers groups. With the introduction of different products to be used for hair style, hair regeneration, and hair colorant during the last decade, the hair care market is growing significantly.
Hair styling, hair growth, and luxury hair care products are in high demand among teenagers due to rising prevalence of hair damage particularly among the group who are between the ages of 20 to 30, but elderly people are more interested in scalp care, coloring, and hair growth treatments. Hair care treatments that cure hair loss are likely to see lucrative growth in the near future, thanks to improvements in chemicals and technology.
Market Trends, Drivers, Restraints, and Opportunities
- Rising disposable income of consumers and rising awareness of hair-related concerns are anticipated to propel the market growth during the forecast period.
- Rising demand for the products concerning aesthetic values of individual and wide adoption of cosmetic hair treatment among the young adults are key factor fueling the market expansion in the coming years.
- Expanding availability of several products in supermarkets and hypermarkets as well as growing acceptance of e-commerce as a convenient way for buying products are driving the market growth.
- High production and marketing costs as well as rising concerns to shift to organic products are key challenges that can hamper the market growth.
- Product innovation and wide investment on naturally-ingredient cosmetic products are expected to create lucrative opportunities for the market players.
Scope of Italy Hair Care Market Report
The report on the Italy hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Italy Hair Care Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2020 |
|
Historic Data |
2018–2019 |
|
Forecast Period |
2021–2028 |
|
Segmentation |
Types (Styling Products, Hair Oil, Hair Colorant, Shampoo, Conditioner, and Others) and Distribution Channels (Online Stores, Hypermarket & Supermarket, Specialty Store, Convenience Store, and Others) |
|
Geographical Scope |
Italy |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Oriflame Cosmetics AG; Unilever; Shiseido Company, Limited; Procter & Gamble; and L'Oreal SA. |
Hair Care Market Market Segment Insights
Shampoo segment is projected to hold a major market share
On the basis of types, the Italy hair care market is divided into styling products, hair oil, hair colorant, shampoo, conditioner, and others.
The shampoo segment is expected to represent a key share of the market during the forecast period primarily due to product innovation presented by a number of market players. People are regularly considering shampooing as one of the best ways to maintain their hair and periodic hair washing is also recommended by doctors to preserve freshness and avoid hair disorders.
At the same time, many young people are dealing with hair loss, dandruff, and other scalp concerns; so, using shampoos is a common method to address these issues. Rising awareness regarding hair and scalp health has impacted to boost the demand for shampoo at a significant rate, which is expected to drive the segment growth.
According to the Italian National Institute of Statistics, the volume of shampoo imported into Italy from the international market rose dramatically between 2013 and 2016, reaching 49,633 tons in 2016, a significant rise over the previous year.
Hypermarket and supermarket segment is expected to grow at a rapid pace
On the basis of distribution channels, the market is divided into online stores, hypermarket & supermarket, specialty store, convenience store, and others.
The hypermarket and supermarket segment is expected to represent a key share of the market during the forecast period. The segment growth can be attributed to the large variety of items available under one roof, there is no need to visit several stores and it offers save time for shopping and efforts. Large supermarkets are expanding their cosmetics lines to cover a larger selection of goods in response to growing consumer demand.
The growing appeal and looking for a safe way to try out a variety of cosmetic items in hypermarkets are due to easy accessibility of the stores and guarantee of original products.
Segments
The Italy hair care market has been segmented on the basis of
Types
- Shampoo
- Conditioner
- Styling Products
- Hair Oil
- Hair Colorant
- Others
Distribution Channels
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Online Stores
- Others
Key Players
- Oriflame Cosmetics AG
- Unilever
- Shiseido Company, Limited
- Procter & Gamble
- L'Oreal SA
Competitive Landscape
Key players competing in the Italy hair care market include Oriflame Cosmetics AG, Unilever, Shiseido Company, Limited, Procter & Gamble, and L'Oreal SA.
These companies have been keenly engaged in investing more in product development, research and development, and brand creation. End-user behavior is heavily influenced by brand identification, since people perceive strong brands to be linked with good quality. Companies are utilizing digital and social media marketing to inform consumers about new product releases.
In addition, regional and local firms with specialty brands compete fiercely with market incumbents.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Hair Care Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Hair Care Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Hair Care Market - Supply Chain
4.5. Global Hair Care Market Forecast
4.5.1. Hair Care Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Hair Care Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Hair Care Market Absolute $ Opportunity
5. Global Hair Care Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Hair Care Market Size and Volume Forecast by Types
5.3.1. Shampoo
5.3.2. Conditioner
5.3.3. Styling Products
5.3.4. Hair Oil
5.3.5. Hair Colorant
5.3.6. Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Hair Care Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Hair Care Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Hair Care Demand Share Forecast, 2019-2026
7. North America Hair Care Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Hair Care Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Hair Care Market Size and Volume Forecast by Types
7.4.1. Shampoo
7.4.2. Conditioner
7.4.3. Styling Products
7.4.4. Hair Oil
7.4.5. Hair Colorant
7.4.6. Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Hair Care Demand Share Forecast, 2019-2026
8. Latin America Hair Care Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Hair Care Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Hair Care Market Size and Volume Forecast by Types
8.4.1. Shampoo
8.4.2. Conditioner
8.4.3. Styling Products
8.4.4. Hair Oil
8.4.5. Hair Colorant
8.4.6. Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Hair Care Demand Share Forecast, 2019-2026
9. Europe Hair Care Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Hair Care Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Hair Care Market Size and Volume Forecast by Types
9.4.1. Shampoo
9.4.2. Conditioner
9.4.3. Styling Products
9.4.4. Hair Oil
9.4.5. Hair Colorant
9.4.6. Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Hair Care Demand Share Forecast, 2019-2026
10. Asia Pacific Hair Care Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Hair Care Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Hair Care Market Size and Volume Forecast by Types
10.4.1. Shampoo
10.4.2. Conditioner
10.4.3. Styling Products
10.4.4. Hair Oil
10.4.5. Hair Colorant
10.4.6. Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Hair Care Demand Share Forecast, 2019-2026
11. Middle East & Africa Hair Care Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Hair Care Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Hair Care Market Size and Volume Forecast by Types
11.4.1. Shampoo
11.4.2. Conditioner
11.4.3. Styling Products
11.4.4. Hair Oil
11.4.5. Hair Colorant
11.4.6. Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Hair Care Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Hair Care Market: Market Share Analysis
12.2. Hair Care Distributors and Customers
12.3. Hair Care Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Oriflame Cosmetics AG
12.4.2. Unilever
12.4.3. Shiseido Company, Limited
12.4.4. Procter & Gamble
12.4.5. L'Oreal SA
2. Assumptions and Acronyms Used
3. Research Methodology
4. Hair Care Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Hair Care Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Hair Care Market - Supply Chain
4.5. Global Hair Care Market Forecast
4.5.1. Hair Care Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Hair Care Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Hair Care Market Absolute $ Opportunity
5. Global Hair Care Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Hair Care Market Size and Volume Forecast by Types
5.3.1. Shampoo
5.3.2. Conditioner
5.3.3. Styling Products
5.3.4. Hair Oil
5.3.5. Hair Colorant
5.3.6. Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Hair Care Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Hair Care Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Hair Care Demand Share Forecast, 2019-2026
7. North America Hair Care Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Hair Care Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Hair Care Market Size and Volume Forecast by Types
7.4.1. Shampoo
7.4.2. Conditioner
7.4.3. Styling Products
7.4.4. Hair Oil
7.4.5. Hair Colorant
7.4.6. Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Hair Care Demand Share Forecast, 2019-2026
8. Latin America Hair Care Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Hair Care Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Hair Care Market Size and Volume Forecast by Types
8.4.1. Shampoo
8.4.2. Conditioner
8.4.3. Styling Products
8.4.4. Hair Oil
8.4.5. Hair Colorant
8.4.6. Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Hair Care Demand Share Forecast, 2019-2026
9. Europe Hair Care Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Hair Care Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Hair Care Market Size and Volume Forecast by Types
9.4.1. Shampoo
9.4.2. Conditioner
9.4.3. Styling Products
9.4.4. Hair Oil
9.4.5. Hair Colorant
9.4.6. Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Hair Care Demand Share Forecast, 2019-2026
10. Asia Pacific Hair Care Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Hair Care Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Hair Care Market Size and Volume Forecast by Types
10.4.1. Shampoo
10.4.2. Conditioner
10.4.3. Styling Products
10.4.4. Hair Oil
10.4.5. Hair Colorant
10.4.6. Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Hair Care Demand Share Forecast, 2019-2026
11. Middle East & Africa Hair Care Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Hair Care Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Hair Care Market Size and Volume Forecast by Types
11.4.1. Shampoo
11.4.2. Conditioner
11.4.3. Styling Products
11.4.4. Hair Oil
11.4.5. Hair Colorant
11.4.6. Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Hair Care Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Hair Care Market: Market Share Analysis
12.2. Hair Care Distributors and Customers
12.3. Hair Care Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Oriflame Cosmetics AG
12.4.2. Unilever
12.4.3. Shiseido Company, Limited
12.4.4. Procter & Gamble
12.4.5. L'Oreal SA
The Italy hair care market has been segmented on the basis of
Types
- Shampoo
- Conditioner
- Styling Products
- Hair Oil
- Hair Colorant
- Others
Distribution Channels
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Online Stores
- Others
Key Players
- Oriflame Cosmetics AG
- Unilever
- Shiseido Company, Limited
- Procter & Gamble
- L'Oreal SA
Key players competing in the Italy hair care market include Oriflame Cosmetics AG, Unilever, Shiseido Company, Limited, Procter & Gamble, and L'Oreal SA.
These companies have been keenly engaged in investing more in product development, research and development, and brand creation. End-user behavior is heavily influenced by brand identification, since people perceive strong brands to be linked with good quality. Companies are utilizing digital and social media marketing to inform consumers about new product releases.
In addition, regional and local firms with specialty brands compete fiercely with market incumbents.
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