Europe Hair Care Market Outlook 2031:
The Europe hair care market size was valued at USD 20.59 Billion in 2022 and is projected to reach USD 24.78 Billion by 2031, expanding at a CAGR of 2.08% during the forecast period 2023 - 2031. Growth of the market is attributed to several technical, environmental, and economic developments which are driving demand for more organically sourced ingredients and innovation, as well as portfolio growth, which is resulting in product premiumization.
Hair care refers to the grooming and cosmetology of hair that develops from the scalp. Hair care techniques vary depending on the individual's culture and the physical characteristics of their hair. Shampoo, hair color, conditioner, hair styling products, and hair oil are just a few of the hair care products available.
Hair care relates to the sanitary and cosmetic treatment of hair to maintain it healthy, clean, and stylish. Various treatments and products are used to treat hair on the scalp, facial hair, and hair on other parts of the body.
Hair is exposed to a variety of procedures in order to preserve its health, including cutting, plucking, waxing, and coloring. These treatments are used on hair depending on the kind of hair, the consumer's demands, and, of course, current fashion trends.
Hair care items include hair spray, hair oil, conditioner, and shampoo. Hair gel, hair serum, hair mask, hair color, and a variety of additional products are also available. The hair care business has changed dramatically in the previous decade, with the advent of new hair styles, hair regeneration, and hair colorant treatments.
Hair Care Market Trends, Drivers, Restraints, and Opportunities
- Growing hair related problems are estimated to propel the market during the forecast period.
- Increasing disposable income is a key factor fueling the market in the coming years.
- High cost of product is expected to hamper the market growth.
- Lack of awareness act as major challenge that can hinder the market growth during the forecast period.
- R&D investment and technological advancement is anticipated to create lucrative opportunities for the market players.
Scope of the Hair Care Market Report
The report on the Europe hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Europe Hair Care Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Product Type (Shampoo, Hair Oil, Conditioner, Hair Spray, and Others), Distribution Channel (Supermarket & Hypermarket, Convenience, Specialty Stores, Online Stores, and Others)
Germany, United Kingdom, France, Spain, Italy, Russia, and Others
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Kao Corporation; Henkel AG & Co., KGaA; Shiseido Company, Limited; Loreal S.A.; Procter & Gamble
Hair Care Market Segment Insights
The shampoo segment is projected to hold a major market share
Based on product type, the Europe hair care market is divided into shampoo, hair oil, conditioner, hair spray, and others. The shampoo segment is expected to represent a key share of the market during the forecast period.
When pollution levels rise, people frequently consider shampooing their hair. Simultaneously, many young individuals are suffering from hair loss, dandruff, and other scalp issues.
Manufacturers are constantly extending their product range, with new and creative product offerings for various hair types and hair-related concerns, in response to growing customer demand for shampoo products made with natural components.
Growth of the market is attributed to innovations such as convenient pack sizes, inclusion of value-added components in the product, and rising demand for natural shampoo.
The supermarket & hypermarket segment is expected to grow at a significant pace
In terms of distribution channel, the market is divided into supermarket & hypermarket, convenience, specialty stores, online stores, and others. The supermarket & hypermarket segment is expected to represent a key share of the market during the forecast period.
There is no need to visit several stores as there is vast range of products accessible under one roof. Similarly, the ability of the buyer to check the items in person reduces the chances of receiving counterfeit products. In response to rising consumer demand, major supermarkets are extending their cosmetics lines to include a wider range of products.
Germany is anticipated to dominate the market
On the basis of geography, the market is classified as Germany, United Kingdom, France, Spain, Italy, Russia, and others. Germany is anticipated to dominate the market during the forecast period. A rising number of individuals in Germany are becoming aware of the advantages of natural and organic products.
Organic hair care products are available in a number of specifications, including dry scalp, normal scalp, and oily scalp, as well as nature-inspired components like plant-inspired and premium botanical compounds. The demand for hair care products among adults is significantly influenced by the weather.
The Europe hair care market has been segmented on the basis of
- Hair Oil
- Hair Spray
- Supermarket & Hypermarket
- Specialty Stores
- Online Stores
- United Kingdom
Key players competing in the Europe hair care market include Kao Corporation, Henkel AG & Co., KGaA, Shiseido Company, Limited, Loreal S.A., and Procter & Gamble.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.