The Australia hair care market size is anticipated to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing incomes and growing trend for hair styling and grooming products.
Skin care, hair care, oral care, cosmetics, toiletries, and other personal care products are all part of beauty and personal care sector. Consumers' purchasing habits for personal care items are changing as they get more sophisticated.
The expanding trend of hair style and desire for beautiful hair has spurred demand for hair care products, grabbing consumers' attention for over-night hair treatment goods such as hair masks and water-based hair care gel.
This has resulted in the emergence of tailored goods to meet the diverse needs of consumers from various cultures, hair kinds, and geographies.
Increased consumer expenditure on personal care items, rising disposable income in emerging markets, and global penetration of hair salon services Furthermore, altering hair grooming habits, particularly among male customers, are likely to drive market.
Due to variety and complexity of hair types and concerns, several companies are offering customized products to meet specialized consumer needs ranging from cleansing, styling, softening, and strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building.
A significant trend toward chemical-free goods and sustainable production, prominent producers are combining natural oils, aloe vera, cocoa butter, and extracts of other organic substances.
Rising number of individuals in Australia are becoming aware of the benefits of natural and organic products leads to growing demand among individuals for natural ingredients, such as plant-base and premium botanical ingredients, has led to the majority of firms producing goods with nature-inspired ingredients the former organic hair care product type, conditioners, and shampoos, serums & oils, and styling, commands the lion's share of the organic hair care market.
The report on the Australia hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Hair Care Market - Australia Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Types (Hair Colorants, Shampoo, Conditioner, and Others), Distribution Channels (Convenience Stores, Specialty Stores, Supermarkets/Hypermarkets, Online Stores, and Others) |
Country Scope |
Australia |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
L'Oréal SA; Johnson & Johnson Services Inc.; Procter & Gamble Co.; Unilever Plc; Henkel AG & Co. KGaA |
Based on types, the Australia hair care market is divided into hair colorants, shampoo, conditioner, and others.
The shampoo segment is expected to account for a key share of the market during the forecast period owing to rising pollution and hair damages leads to increasing demand for organic/ natural haircare product in the country.
In terms of distribution channels, the Australia hair care market is segmented into convenience stores, specialty stores, supermarkets/hypermarkets, online stores, and others.
The supermarkets/hypermarkets segment is expected to hold a key share of the market in the coming years due to availability of large variety of products under a single roof. On the other hand, the online stores segment is anticipated to expand at a rapid pace during the forecast period owing to rising number of mobile phone users and increasing internet penetration.
The Australia hair care market has been segmented on the basis of
Australia
Key players competing in the Australia hair care market include L'Oréal SA; Johnson & Johnson Services Inc.; Procter & Gamble Co.; Unilever Plc.; Henkel AG & Co. KGaA.
Some of these players are coming up with several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For Instance,
In April 2019 Kérastase, L'Oreal's hair care brand, debuted hair care products under the Blond Absolu collection. Kérastase released its first-ever collection aimed just at blonde hair, including UV treatment for bleached hair.
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