Green Data Center Market

The global green data center market size is estimated to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to solutions that are both effective and environmentally beneficial in terms of data storage and energy consumption reduction.

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A green data center, also known as a sustainable data center, primarily uses energy-saving technology, which are widely adopted by IT firms to deal with emerging difficulties such as increased power usage, cooling, and space. With the growing pressure for electricity costs, government restrictions, standardization, and corporate social responsibility, there is an ever-increasing need for energy-efficient green data centers across several industrial sectors. This center is basically built to maximize energy efficiency and minimize environmental impact by optimizing the performance of each component. Various advanced computing technologies and services are being adopted to improve computer environments and reduce the operational costs associated with workplace computing. Data center facilities are turning to green alternatives such as natural air cooling and precision data center cooling systems to save computing expenses.

The need for green data centers is likely to rise due to COVID-19 pandemic due to major factors such as the increasing usage of cloud data center services and rising reliance on data center automation. Moreover, the rising problems related to hardware reuse has resulted in increasing use of data center hardware solutions  due to exposed to more environmental consciousness.

Market Trends, Drivers, Restraints, and Opportunities

• Availability of advanced green center solutions or mode that provide clean energy to data center infrastructure quickly is projected to drive the market in the coming years.
• Growing use of internet of things (IoT) technology in vehicles, mobile phones, and other appliances to improve product design and operational accuracy is expected to boost the market.
• Increased demand for energy-efficient data centers across industries is another key factor driving the market.
• High cost of constructing an energy-efficient green data center and lack of understanding about data center benefits among small business organizations are major challenges that can hamper the market growth.
• Technological advancement and rising integration of Artificial Intelligence (AI) and Machine Learning (ML) for better green data solutions are creating lucrative opportunities for the market expansion.

Scope of the Report

The report on the global green data center market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Large segment to expand at a considerable CAGR

On the basis of sizes, the green data center market is segmented into small, medium, and large. The large segment is projected to expand at a considerable CAGR during the forecast period due to superior ceiling services installation and a smoother production floor movement. Computer Room Air Handler (CRAH) and Precision Air Handling Unit (PAHU) equipment are two popular devices used in large data centers to save electricity. On the other hand, the medium segment is anticipated to account for a major market share during the forecast period as it incorporates improved liquid cooling, which improves efficiency and reduces losses.

Media & entertainment segment to hold a significant share of the market

In terms of components, the market is bifurcated into services and solutions. The services segment is further classified as installation & deployment, media & entertainment, maintenance & support, and design & consulting. The solutions segment is further categorized as cooling, IT, and power. The media & entertainment segment is expected to hold a significant share of the market ascribed to rising demand for companies in the media and entertainment industries to produce large volume of materials at ever-higher resolutions. The problem is how to manage such a large volume of unstructured data in a way that can be easily scaled up and made available to everyone in the media chain. As a result, they consume a lot of computation storage and other services that demand a lot of power.

Asia Pacific is anticipated to constitute a key market share

In terms of regions, the green data center market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to constitute a key share of the market during the projected period owing to the increasing use of the Internet and rising penetration of smart phones. However, the markets of North America and Europe are anticipated to expand at a rapid growth pace during the forecast period due to the strict governments’ policies towards sustainable environment and green energy led by nations including Canada and Sweden. These countries are bestowed with a chilly temperature that provides a natural cooling solution that can be beneficial for green data centers since the cooling of servers and equipment consumes the majority of energy.

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Segments

Segments Covered in the Report
The global green data center market has been segmented on the basis of
Sizes

• Small
• Medium
• Large

Components

• Services
  • Installation & Deployment
  • Media & Entertainment
  • Maintenance & Support
  • Design & Consulting
• Solutions
  • Cooling
  • IT
  • Power

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Hewlett-Packard
• Dell
• IBM
• EMC Corp.
• APC Corp.
• Huawei Technologies
• Fujitsu Corp.
• Cisco Systems
• Oracle

Competitive Landscape

Key players competing in the global green data center market are Hewlett-Packard; Dell; IBM; EMC Corp.; APC Corp.; Huawei Technologies; Fujitsu Corp.; Cisco Systems; and Oracle. Numerous participants in the market operate both domestically and globally, therefore, the market is very competitive and fairly concentrated in nature. Product innovation along with mergers and acquisitions are two significant methods used by the big businesses to expand their operations and increase their consumer base across the globe.