Segments - Green Coatings Market by Application (Powder, Waterborne, UV Curved, and High Solid), End-user (Industrial, Automotive, Architectural, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global green coatings market size was USD 67.5 Billion in 2022 and is likely to reach USD 104.2 Billion by 2031, expanding at a CAGR of 4.5% during 2023–2031. The market growth is attributed to the high demand for environmentally friendly coatings.
Increasing consumer awareness regarding eco-friendly coatings is expected to drive the green coatings market during the forecast period. Green coatings are eco-friendly and have low VOC or no volatile organic compounds (VOCs). The term ‘green coating’ refers to eco-friendly coating that has a low environmental impact. Waterborne and powder technologies are the most commonly used green coatings technologies.
In February 2022, Cortec introduced EcoAir biobased outdoor coating powered by Nano VpCl. Cortec has addressed two aspects of environmental responsibility while expanding its options for customer convenience. EcoAir is a ready-to-use temporary coating that is designed for severe marine and high-humidity conditions.
The market report finds that the COVID-19 pandemic hindered the green coatings market, owing to the strict regulations imposed by governments. Several companies were closed during the pandemic due to the strict lockdown and social distancing which affected the market. Disruption of the supply chain, production was halted owing to the absence of workers, which impacted the market.
Artificial intelligence (AI) technologies are anticipated to fuel the green coatings market during the forecast period. AI is used in the coating industry to optimize the performance of coatings and streamline processes. It is used to predict failure modes such as crack propagation, corrosion, creep, fatigue, color fading, and diffusion of one material into another.
AI helps in the development of new coatings by using design-of-experiment approaches and advanced statistical analyses to optimize product characteristics. AI and machine learning (ML) are ideal tools to accelerate product development, especially in technical areas such as coatings. AI has the potential to revolutionize the coatings industry, it is important to ensure that its implementation is sustainable and eco-friendly.
High demand for powder and waterborne technology is expected to boost the green coatings market in the coming years. Waterborne technology is a type of green coating that uses water as a solvent instead of traditional such as petroleum-based chemicals.
This technology is used in various applications such as architectural, automotive, industrial, high-performance, wood, packaging, and product finishes. They have several advantages over traditional coatings such as low VOC emissions, low odor, and easy cleanup with water.
A powder coating is applied as a dry powder and then cured under heat to form a hard finish. These coatings are used in various applications such as automotive parts, appliances, furniture, and metal products. They have several advantages over traditional coatings such as durability, resistance to chipping, and scratching, and low VOC emissions.
High cost of raw materials is expected to hamper the green coatings market. Raw materials used in the manufacture of paints and coatings signify a relatively small but enormously important compound of the chemicals industry.
Eco-friendly products are more expensive as businesses have to pay extra costs in the process of production and manufacturing, from using eco materials to following ethical practices. Thus, in turn, is likely to hinder the green coatings market.
Increasing technological advancements are expected to create lucrative opportunities for the market players. Technological advancements in waterborne nanotechnology and other end-users have led to the development of green coatings with enhanced durability, quality, and corrosion resistance.
These improvements are creating opportunities for the market a viable and often superior alternative to traditional products, which is expected to boost the market.
In September 2020, PPG launched a new waterborne coating system consisting of an epoxy primer, primer surface, and clearcoat for the China refinish market. The system complies with new environmental and volatile organic compound (VOC) standards.
The market report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Green Coatings Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Application (Powder, Waterborne, UV Curved, and High Solid), and End-user (Industrial, Automotive, Architectural, and Others) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
Akzo Nobel N.V.; Arkema; Axalta Coating Systems; BASF SE; DSM; Hempel A/S; Jotun; Lifetime Green Coatings; PPG Industries, Inc; and The Sherwin-Williams Company |
Based on application, the green coatings market is divided into powder, waterborne, UV curved, and high solid. The waterborne segment is expected to expand at a significant pace during the projection period, due to the increasing adoption of technologies particularly in architecture. Waterborne coating is a subcategory of green coating that is gaining popularity due to its eco-friendly nature and durability.
They are used in various applications including automotive and construction sectors. The use of these coatings is an environmentally friendly surface that uses water as a solvent to dissolve the resins in the coating and has high corrosion protection, low VOC content, less toxicity, and flammability.
On the basis of end-user, the green coatings market is segmented into industrial, automotive, architectural, and others. The automotive segment is expected to register a robust growth rate during the forecast period, as it offers high quality and durability.
They have superior mechanical properties that protect cars from scratches, climate, and chemical exposure. Interior automotive coatings expand the surface area of the automobile. Manufacturing of cars and trucks is increasing, due to which the demand for coatings is increasing in the market.
In December 2022, BASF introduced the first biomass balance automotive coatings in China. This is the first time BASF biomass balance automotive OEM coatings were announced to Asia. The first batch of biomass balance ColorBrite Airspace Blue ReSource basecoat was delivered to a customer in China. The product helps to reduce around 20% product's carbon footprint.
In terms of region, the global green coatings market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, owing to the high economic growth and increasing investments in various industries such as building & construction, automotive, and others.
The rapid growth of the manufacturing sector in India is due to the Make in India initiative taken by the Government of India, which is expected to boost the market in the region.
The market in Europe is anticipated to expand at a rapid pace in the coming years, due to the increasing population and rising economic development in emerging countries such as Spain, the UK, and Italy. The regional market is further attributed to the strict regulation standards for chemical substances including VOCs that are often found in traditional coatings.
The global green coatings market has been segmented on the basis of
Key players competing in the global green coatings market are Akzo Nobel N.V.; Arkema; Axalta Coating Systems; BASF SE; DSM; Hempel A/S; Jotun; Lifetime Green Coatings; PPG Industries, Inc; and The Sherwin-Williams Company.
These key players adopt various strategies including mergers, acquisitions, collaboration, partnerships, product launches, and production expansion to expand their consumer base globally.
In December 2022, Akzo Nobel N.V. completed the acquisition of the wheel liquid coatings business of Lankwitzer Lackfabrik GmbH, which strengthens the company’s performance coatings portfolio. The acquired business complements AkzoNobel’s existing powder coatings offering and increases the range of advanced products the company supplies.