Report Description
The global fresh berries market was USD 19.81 Billion in 2022 and is likely to reach USD 144.44 Billion by 2031, expanding at a CAGR of 24.7% during 2023–2031. Fresh berries refer to pulpy, small, round, and soft fruits that are usually sweet or sour. They come in various colors including red, blue, and black. These berries are very healthy and rich in vitamins and minerals, and keep the body healthy and fit. They can be added in fresh creams, milk products, or eaten raw. Each berry has a different texture, taste, nutrient, and color. These berries are extremely popular among young children due to their exotic colors, tastes, and preparations. There are other types of berries such as gooseberry, goji berry, chokeberry, and cloudberry.
Fresh Berries Market Trends, Drivers, Restraints, and Opportunities
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The awareness about the health benefits of berries such as blood sugar control, enhancement of bodily functions and nutrient intake has driven the market.
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Rising demand of fresh barberry as it helps in cleansing the liver and cures diabetes has boosted the market.
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Increasing health consciousness among consumers is the primary driver of the market.
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Fresh berries are used as natural sweeteners in many recipes which eliminates the use of sugar, thus maintaining a good diet of consumers, thereby increasing the demand for fresh berries.
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Uncertainties in weather conditions causes damage to the berries in the fields and affects the harvest, which acts as a key restraint to market expansion.
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The launch of new range of berries and the production of organic berries is projected to provide lucrative opportunities for market growth.
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The focus of key players on integrating premium quality berries in the market tends to attract more consumers which positively impacts the market.
Scope of Fresh Berries Market Report
The report on the global fresh berries market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes
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Details
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Report Title
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Fresh Berries Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Natures (Organic and Conventional), Types (Cranberry, Strawberry, Raspberry, Blueberry, and Others), Distribution Channels (E-commerce and Offline)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market Scope, Analysis, Share, Competitive Analysis, Growth Facts, Restraints, Opportunities, and Revenue Forecast
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Key Players Covered in the Report
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Aberdare Fresh Berries; Rostaa;Driscoll’s; Naturipe; SC Johnson; Meridian Fine Foods; Gourmet; Kirkland; Soloberry; Connoisseurs; Cascadian Farm; and Extra Blues
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Fresh Berries Market Segment Insights
The organic segment is projected to hold major market share
Based on the nature, the fresh berries market is bifurcated into organic and conventional. The organic segment is projected to exhibit significant market share during the forecast period owing to rising consumer preference towards organic berries. Organic berries are harvested and yielded without any chemicals and this helps in keeping the nutrient levels of berries intact. Awareness about preservatives and fertilizers added to berries has shifted the choice of consumers towards organic berries.
The strawberry segment is estimated to grow at a rapid rate during the forecast period
On the basis of types, the market is categorized as cranberry, strawberry, raspberry, blueberry, and others. The strawberry segment is projected to grow at a substantial CAGR during the forecast period. Strawberries are popular among children and this influences the key players to manufacture strawberry tart, and jams. Strawberries are rich in fibre, vitamins, and antioxidants which makes them a healthy choice of fruit for children. Blueberries are tangy, sour, and unique flavoured. Blueberry currant ice creams are rising in demand which has subsequently increased the demand for blueberries.
The offline segment is expected to grow at a substantial CAGR during the forecast period
Based on distribution channels, the market can be bifurcated into e-commerce and offline. The offline segment is projected to grow significantly due to the infrastructure of hypermarket and retail stores which ensures proper storage of berries in ideal temperature conditions which increases the growth of the segment. The wide availability of hypermarkets, supermarkets, retail stores, and other offline channels also drives the segment.
Asia Pacific dominates the market
In terms of regions, the global fresh berries market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the market due to population growth, urbanization, and rising awareness about the health benefits of fresh berries. The demand for fresh berry products such as ice-creams, jams, tarts, cookies, and others has increased substantially.
Segments
Natures
Types
- Cranberry
- Strawberry
- Raspberry
- Blueberry
- Others
Distribution Channels
Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
- Aberdare Fresh Berries
- Rostaa
- Driscoll’s
- Naturipe
- SC Johnson
- Meridian Fine Foods
- Gourmet
- Kirkland
- Soloberry
- Connoisseurs
- Cascadian Farm
- Extra Blues
Competitive Landscape
Key players in the global fresh berries market include Aberdare Fresh Berries; Rostaa;Driscoll’s; Naturipe; SC Johnson; Meridian Fine Foods; Gourmet; Kirkland; Soloberry; Connoisseurs; Cascadian Farm; and Extra Blues. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Fresh Berries Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Fresh Berries Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Fresh Berries Market - Supply Chain
4.5. Global Fresh Berries Market Forecast
4.5.1. Fresh Berries Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Fresh Berries Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Fresh Berries Market Absolute $ Opportunity
5. Global Fresh Berries Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Fresh Berries Market Size and Volume Forecast by Types
5.3.1. Cranberry
5.3.2.
Strawberry
5.3.3.
Raspberry
5.3.4.
Blueberry
5.3.5.
Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Fresh Berries Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Fresh Berries Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Fresh Berries Demand Share Forecast, 2019-2026
7. North America Fresh Berries Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Fresh Berries Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Fresh Berries Market Size and Volume Forecast by Types
7.4.1. Cranberry
7.4.2.
Strawberry
7.4.3.
Raspberry
7.4.4.
Blueberry
7.4.5.
Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Fresh Berries Demand Share Forecast, 2019-2026
8. Latin America Fresh Berries Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Fresh Berries Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Fresh Berries Market Size and Volume Forecast by Types
8.4.1. Cranberry
8.4.2.
Strawberry
8.4.3.
Raspberry
8.4.4.
Blueberry
8.4.5.
Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Fresh Berries Demand Share Forecast, 2019-2026
9. Europe Fresh Berries Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Fresh Berries Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Fresh Berries Market Size and Volume Forecast by Types
9.4.1. Cranberry
9.4.2.
Strawberry
9.4.3.
Raspberry
9.4.4.
Blueberry
9.4.5.
Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Fresh Berries Demand Share Forecast, 2019-2026
10. Asia Pacific Fresh Berries Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Fresh Berries Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Fresh Berries Market Size and Volume Forecast by Types
10.4.1. Cranberry
10.4.2.
Strawberry
10.4.3.
Raspberry
10.4.4.
Blueberry
10.4.5.
Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Fresh Berries Demand Share Forecast, 2019-2026
11. Middle East & Africa Fresh Berries Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Fresh Berries Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Fresh Berries Market Size and Volume Forecast by Types
11.4.1. Cranberry
11.4.2.
Strawberry
11.4.3.
Raspberry
11.4.4.
Blueberry
11.4.5.
Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Fresh Berries Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Fresh Berries Market: Market Share Analysis
12.2. Fresh Berries Distributors and Customers
12.3. Fresh Berries Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Aberdare Fresh Berries
12.4.2.
Rostaa
12.4.3.
Driscoll’s
12.4.4.
Naturipe
12.4.5.
SC Johnson
12.4.6.
Meridian Fine Foods
12.4.7.
Gourmet
12.4.8.
Kirkland