The global fresh berries market was USD 19.81 Billion in 2022 and is likely to reach USD 144.44 Billion by 2031, expanding at a CAGR of 24.7% during 2023–2031. Fresh berries refer to pulpy, small, round, and soft fruits that are usually sweet or sour. They come in various colors including red, blue, and black. These berries are very healthy and rich in vitamins and minerals, and keep the body healthy and fit. They can be added in fresh creams, milk products, or eaten raw. Each berry has a different texture, taste, nutrient, and color. These berries are extremely popular among young children due to their exotic colors, tastes, and preparations. There are other types of berries such as gooseberry, goji berry, chokeberry, and cloudberry.
Fresh Berries Market Trends, Drivers, Restraints, and Opportunities
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The awareness about the health benefits of berries such as blood sugar control, enhancement of bodily functions and nutrient intake has driven the market.
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Rising demand of fresh barberry as it helps in cleansing the liver and cures diabetes has boosted the market.
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Increasing health consciousness among consumers is the primary driver of the market.
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Fresh berries are used as natural sweeteners in many recipes which eliminates the use of sugar, thus maintaining a good diet of consumers, thereby increasing the demand for fresh berries.
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Uncertainties in weather conditions causes damage to the berries in the fields and affects the harvest, which acts as a key restraint to market expansion.
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The launch of new range of berries and the production of organic berries is projected to provide lucrative opportunities for market growth.
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The focus of key players on integrating premium quality berries in the market tends to attract more consumers which positively impacts the market.
Scope of Fresh Berries Market Report
The report on the global fresh berries market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Fresh Berries Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast
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Base Year
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2022
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Historic Data
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2016-2021
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Forecast Period
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2023–2031
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Segmentation
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Natures (Organic and Conventional), Types (Cranberry, Strawberry, Raspberry, Blueberry, and Others), Distribution Channels (E-commerce and Offline)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market Scope, Analysis, Share, Competitive Analysis, Growth Facts, Restraints, Opportunities, and Revenue Forecast
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Key Players Covered in the Report
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Aberdare Fresh Berries; Rostaa;Driscoll’s; Naturipe; SC Johnson; Meridian Fine Foods; Gourmet; Kirkland; Soloberry; Connoisseurs; Cascadian Farm; and Extra Blues
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Fresh Berries Market Segment Insights
The organic segment is projected to hold major market share
Based on the nature, the fresh berries market is bifurcated into organic and conventional. The organic segment is projected to exhibit significant market share during the forecast period owing to rising consumer preference towards organic berries. Organic berries are harvested and yielded without any chemicals and this helps in keeping the nutrient levels of berries intact. Awareness about preservatives and fertilizers added to berries has shifted the choice of consumers towards organic berries.
The strawberry segment is estimated to grow at a rapid rate during the forecast period
On the basis of types, the market is categorized as cranberry, strawberry, raspberry, blueberry, and others. The strawberry segment is projected to grow at a substantial CAGR during the forecast period. Strawberries are popular among children and this influences the key players to manufacture strawberry tart, and jams. Strawberries are rich in fibre, vitamins, and antioxidants which makes them a healthy choice of fruit for children. Blueberries are tangy, sour, and unique flavoured. Blueberry currant ice creams are rising in demand which has subsequently increased the demand for blueberries.
The offline segment is expected to grow at a substantial CAGR during the forecast period
Based on distribution channels, the market can be bifurcated into e-commerce and offline. The offline segment is projected to grow significantly due to the infrastructure of hypermarket and retail stores which ensures proper storage of berries in ideal temperature conditions which increases the growth of the segment. The wide availability of hypermarkets, supermarkets, retail stores, and other offline channels also drives the segment.
Asia Pacific dominates the market
In terms of regions, the global fresh berries market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the market due to population growth, urbanization, and rising awareness about the health benefits of fresh berries. The demand for fresh berry products such as ice-creams, jams, tarts, cookies, and others has increased substantially.
Segments
Natures
Types
- Cranberry
- Strawberry
- Raspberry
- Blueberry
- Others
Distribution Channels
Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
- Aberdare Fresh Berries
- Rostaa
- Driscoll’s
- Naturipe
- SC Johnson
- Meridian Fine Foods
- Gourmet
- Kirkland
- Soloberry
- Connoisseurs
- Cascadian Farm
- Extra Blues
Competitive Landscape
Key players in the global fresh berries market include Aberdare Fresh Berries; Rostaa;Driscoll’s; Naturipe; SC Johnson; Meridian Fine Foods; Gourmet; Kirkland; Soloberry; Connoisseurs; Cascadian Farm; and Extra Blues. These players are widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.
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