Europe Food Sweetener Market

The Europe food sweetener market size is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the shifting consumer preference towards natural products and increasing demand for sugar alternatives in different industries. Health problems such as obesity, diabetes, and dental issues due to sugar consumption raised the demand for food sweeteners.

Food sweetener is a substitute for sugar which gives sweet taste like sugar containing less food energy and fewer calories. Changing lifestyles and eating habits of people is influencing the health conditions and increasing the demand for food sweetener. Food sweeteners are majorly used instead of sugar due to various reasons such as dental care, reactive hypoglycemia, and diabetes mellitus.

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Food sweeteners are safe substitutes for sugars, which limit energy intake and helps in managing blood glucose and weight. Food sweeteners are found in various types of food and beverages such as baked goods and sugar free or diet soft drinks. The consumption of food sweetener is increasing due to government regulations to reduce the consumption of sugar and consumer awareness.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing demand for healthy food products is anticipated to fuel the market expansion during the forecast period.
• Rapid growth of the food & beverage industry is major factor boosting the market growth.
• High price of food sweeteners due to high production cost is estimated to hinder the market expansion during forecast period.
• Side effects and health problems due to overconsumption of food sweetener act as major challenge that can impede the market growth.
• R&D investment and advancement as well as innovation in producing food sweetener are expected to offer lucrative opportunities for the market players.

Scope of the Report

The report on the Europe food sweetener market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights:

Stevia segment is projected to account for a large market share

Based on product types, the Europe food sweetener market is divided into high intensity sweeteners, starch sweeteners and sugar dextrose alcohols, and sucrose. High intensity sweeteners are further bifurcated into neotame, ace-K, sucralose, saccharin, stevia, cyclamate, aspartame, and others. Starch sweeteners and sugar dextrose alcohols are further classified into sorbitol, high fructose corn syrup, xylitol, maltodextrin, and others.

The stevia segment is expected to constitute a key share of the market during the forecast period owing to sweet taste of stevia similar to sugar with fewer calories or carbohydrates to the food and beverages. People having diabetes can consume different types of healthy foods with substitutes of sugar. Acceptance and wide availability of stevia is anticipated to fuel the market.  

Beverages segment is projected to constitute a major market share

In terms of applications, the market is segregated into bakery, beverages, dairy, confectionery, soups, sauces and dressings, and others. The beverages segment is expected to account for a key share of the market during the forecast period due to high usage of food sweetener in beverage products such as diet carbonated drinks, flavored water, and others. Increasing geriatric population is shifting consumer preference towards healthy food. Various regional beverage companies are introducing carbonated drinks with healthy sucrose alternatives to attract health conscious consumers.

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Germany is expected to dominate the market

On the basis of regions, the Europe food sweetener market is categorized as United Kingdom, France, Russia, Spain, Germany, Italy, and Rest of Europe. The market of Germany is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth can be attributed to diet diversification, rising demand for processed food products, growing health conscious consumer, and changing lifestyle.

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Segments

The Europe food sweetener market has been segmented on the basis of

Product Types

• High Intensity Sweeteners

  • Neotame
  • Ace-K
  • Sucralose
  • Saccharin
  • Stevia
  • Cyclamate
  • Aspartame
  • Others

• Starch Sweeteners and Sugar Dextrose Alcohols

  • Sorbitol
  • High Fructose Corn Syrup
  • Xylitol
  • Maltodextrin
  • Others

• Sucrose

Applications

• Bakery
• Beverages
• Dairy
• Confectionery
• Soups
• Sauces and Dressings
• Others

Geography

• United Kingdom
• France
• Russia
• Spain
• Germany
• Italy
• Rest of Europe

Key Players

• Danisco
• Corbion N.V.
• Hermes Sweeteners Ltd.
• JK Sucralose
• Cargill Inc.
• Stevia First Corporation
• DuPont
• Tate & Lyle
• Archer Daniels Midland Company

Competitive Landscape

Key players competing in the Europe food sweetener market include Danisco; Corbion N.V.; Hermes Sweeteners Ltd.; JK Sucralose; Cargill Inc.; Stevia First Corporation; DuPont; Tate & Lyle; and Archer Daniels Midland Company. Some of these players are engaged in several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares. For instance, 

• In July 2020, Tate & Lyle launched innovative VANTAGE sweetener solution design tools with an education program to create sugar-reduced food and drinks using low-calorie sweeteners.
• In July 2018, ADM and Aston Foods get into a joint venture of sweeteners and starch in Russia to expand its business in Russian natural sweeteners market.