The North America food colorants market size is anticipated to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the increasing consumer demand for processed foods.
Color additives, also known as pigments and dyes, are color additives that are added to beverages or meals to provide them color and improve aesthetics. To maintain and enhance the look, safety, nutritional value, freshness, flavor, and texture of beverages and meals, food colors are added. As vegetables and fruits are readily available.
Market Trends, Drivers, Restraints, and Opportunities
- Growing demand for natural dyes is expected to drive the market expansion.
- Rising food dye applications in the food and beverages is propelling the growth of the market.
- Strict rules and regulations and costly certifications on the utilization of food dyes can hamper growth of the market.
- Increasing demand for clean label products and significant R&D investments are creating lucrative opportunities for the food colorants market.
Scope of Food Colorants Market Report
The report on the North America food colorants market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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North America Food Colorants Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Product Types (Natural Colors and Synthetic Colors) and Applications (Beverages, Dairy & Frozen Products, Bakery, Meat, Poultry, Seafood, Confectionery, Oils & Fats, and Others)
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Geography Scope
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Canada, Mexico, The US, and Rest of North America
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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BASF SE, DSM, Sensient technologies Corporation; Chr Hansen holdings; and Naturex SA
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North America Food Colorants Market Segment Insights
Based on product types, the market is divided into natural colors and synthetic colors. The natural color segment is expected to grow at a rapid pace during the forecast period. Customers are becoming more aware of the health advantages associated with natural foods. Moreover, rising trend of natural or organic food products is spurring the growth of the market segment.
However, the synthetic color segment is anticipated to hold a key share of the market in the coming years due to increasing demand for synthetic colors Moreover, rising disposable income of consumers and increasing spending on synthetic colors is expected to boost the segment growth.
On the basis of Applications, the market is segregated into beverages, dairy & frozen products, bakery, meat, poultry, seafood, confectionery, oils & fats and others. The beverages segment is projected to expand at a considerable CAGR during the forecast period owing to increased economic growth and disposable income.
Moreover, growing demand for ready-to-drink beverages can translate into higher demand for the product, contributing to segment growth. On the other hand, the Meat segment is anticipated to account for a major market share during the forecast period due to increasing use of food varieties in the meat industry.
Canada is anticipated to constitute a key market share
In terms of regions, the North America food colorants market is categorized as Canada, Mexico, the US, and Rest of North America. Canada is expected to constitute a key share of the market during the projected period due to the growing demand for food colors.
However, the market in the US is anticipated to expand at a rapid pace during the forecast period. Regulatory support for food coloring products as well as growing consumer awareness of natural food products are estimated to fuel the growth of the market in the country.

Segments
The North America food colorants market has been segmented on the basis of
Product Types
- Natural Colors
- Synthetic Colors
Applications
- Beverages
- Dairy & Frozen products
- Bakery
- Meat
- Poultry
- Seafood
- Confectionery
- Oils & Fats
- Others
Geography
- Canada
- Mexico
- The US
- Rest of North America
Key Players
Competitive Landscape
Key players competing in the North America food colorants are BASF SE, DSM, Sensient technologies Corporation; Chr Hansen holdings; and Naturex SA. These organizations are focusing on a variety of strategies to obtain market share; for instance, they’re including creative product creation, collaborations, mergers and acquisitions, and expansion of existing facilities.
