The global food colorants market size is anticipated to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing consumer awareness about health-promoting properties of natural colorants and consumer preference for minimally processed foods.
The food colorants or color additives are dyes, pigments, or substances that impart color to the food products and beverages. The food colorants are available in multiple forms consisting of powders, gels, liquids, and pastes. The food coloring is used in both domestic cooking and commercial food production. Food colorants are also used in a variety of non-food applications, such as cosmetics, home craft projects, pharmaceuticals, and medical devices. People associate certain colors with certain flavors.
The color of food can influence the perceived flavor in anything from candy to wine. The aim is to simulate a color that is perceived by the consumer as natural. The food colorants are added to make food more attractive, appetizing, appealing, and informative. The food colors help to offset the color loss due to exposure to light, air, temperature extremes, moisture, and storage conditions. The color additives are used to correct the natural variations in food color.
The food coloring enhances the food colors that occur naturally and provide color to colorless foods. The naturally derived colors are not required to be certified by a number of regulatory bodies throughout the world. Food colorings are tested for safety by various bodies around the world. Moreover, the certified colors are synthetically produced and are used widely because they impart an intense and uniform color. The certified synthetic colors are less expensive and blend more easily to create wide range of hues.
The food colors that are exempt from certification include pigments derived from natural sources such as vegetables, or animals. The naturally derived color additives are typically more expensive than certified colors. The exempt colors can be derived from annatto, beta-carotene, turmeric, beet extract, caramel, and grape skin extract.
COVID-19 pandemic had dramatically affected almost every industry including food & beverages industry. The stringent regulations and nationwide lockdowns witnessed slowdown of food production and distribution. The outbreak of coronavirus disrupted the food supply chain, transportation activities, and industrial production. The pandemic situation and supply chain disruption resulted into high cost of raw material in several regions. Therefore, the pandemic of coronavirus had restricted the growth of the food colorants market.
Market Trends, Drivers, Restraints and Opportunities
- Rising demand for natural food colorants is expected to drive the market growth in the coming years.
- Growing applications of food colorants in food and beverage industry is anticipated to contribute to the market expansion during the forecast period.
- Increasing consumer demand for processed foods projected to positively influence the market growth during the forecast period.
- Stringent regulations regarding use of food colorants and side effects associated with synthetic colors on health are expected to restrain the market growth in the projected timeline.
- Industrial investments and rising technological advancements are expected to offer immense opportunities for the market players in the long run.
Scope of Food Colorants Market Report
The report on the global food colorants market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Food Colorants Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Product Types (Natural Color and Synthetic Color) and Applications (Beverages, Confectionery, Dairy & Frozen Products, Sauces & Condiments, Bakery, Meat, Poultry & Seafood, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Koninklijke DSM N.V.; Sensient Technologies Corporation; Naturex S.A; Chr. Hansen Holding A/S; and BASF SE
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Food Colorants Market Segment Insights
On the basis of product types, the market is bifurcated into natural color and synthetic color. The natural color segment is anticipated to hold a major market share during the forecast period owing to the increasing consumer demand for naturally produced food products. Moreover, rising industrial investments and technological advancement for innovative food additives are projected to expand the market segment in the coming years.
On the other hand, the synthetic color segment is expected to grow at a significant rate due to the availability of wide range of synthetic food colors and innovative techniques for processed food products. Furthermore, the growing industrial consumption of synthetic colors for production of attractive, appetizing, and appealing food products is anticipated to grow the market segment during the projected period.
Based on applications, the market is segregated into beverages, confectionery, dairy & frozen products, sauces & condiments, bakery, meat, poultry & seafood, and others. The beverages segment is expected to dominate the market during the forecast period. Increasing development of modified beverages and rising importance of natural colorants application in food & beverages industries are key drivers of the market segment growth.
Moreover, the increasing product appeal and growing consumer demand for beverages is expected to expand the market segment in the coming years. However, the dairy & frozen products segment is anticipated to hold a key share of the market during the projected timeline due to the increasing industrial investments for wide range of applications in dairy products.
In terms of regions, the food starch market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is projected to expand at a significant CAGR owing to the rising demand for modified food products and growing adoption of healthy lifestyle. Moreover, the market in the region is expected to grow at a significant rate over the coming years, owing to the drastic shift in industrial applications and technologies that involves food processing and rising awareness about healthy foods and nutrition.
On the other hand, the market in Asia Pacific is expected to grow at a significant rate due the growing demand for clean label foods and increasing health awareness. Moreover, the presence of key players and strongly established end-user sector in the region is expected to expand the market during the forecast period.
Segments
Product Types
- Natural Color
- Synthetic Color
Applications
- Beverages
- Confectionery
- Dairy & Frozen Products
- Sauces & Condiments
- Bakery
- Meat
- Poultry & Seafood
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players/Major players in the food colorants market are Koninklijke DSM N.V.; Sensient Technologies Corporation; Naturex S.A; Chr. Hansen Holding A/S; and BASF SE. The companies are focusing on marketing strategies, mergers, acquisitions, and long-term agreements with other industry players to expand their market shares.
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