Food and Beverages Color Fixing Agents Market Trends [2031]

Report Description

Food and Beverages Color Fixing Agents Market Outlook 2031

The global food and beverages color fixing agents market size was USD 2.3 Billion in 2022 and is likely to reach USD 3.48 Billion by 2031, expanding at a CAGR of 4.7% during 2023–2031. The market growth is attributed to the growing consumer demand for visually appealing products and the rising food & beverage industry at a rapid pace.

Increasing consumer demand for natural and clean-label products is anticipated to boost the food and beverages color fixing agents market. The growing food and beverage industry relies heavily on color-fixing agents to ensure consistent and appealing visual attributes in various food products. Thus, the rising food & beverage industry across the globe is contributing to the growth of the market. For instance,

• As per the recent data, the total revenue in the food and drinks industry is expected to reach around USD 3.80 billion in 2027 from USD 2.03 billion in 2022.

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Food and beverages color-fixing agents are substances used in the food and beverage industry to enhance and stabilize the color of products. They are added during the production process to maintain and improve the visual appeal of various foods and drinks. These agents are natural or synthetic compounds and are carefully selected and regulated to ensure safety during consumption.

The market report finds that the COVID-19 pandemic hampered the food and beverages color fixing agents market. The pandemic led to a disruption in the global supply chain, which affected the availability of raw materials and ingredients that are required for the production of color-fixing agents. This resulted in delays in the manufacturing of color-fixing agents and potential shortages in the market.

Changes in consumer behavior and preferences during the post-pandemic increased the demand for packaged and processed foods. This highlighted the necessity for color-fixing agents to preserve the appearance and appeal of products.

Impact of Artificial Intelligence (AI) on the Food and Beverages Color Fixing Agents Market

Artificial intelligence (AI) is expected to boost the revenue of the market players competing in the food and beverages color fixing agents market. AI plays a pivotal role in the market, as it enhances quality control processes.

Machine vision systems quickly and accurately assess color consistency in food products while ensuring that they meet desired regulatory standards. AI-driven systems optimize supply chain logistics and make sure that color-fixing agents reach manufacturers on time. This reduces costs and minimizes delays in production.

Food and Beverages Color Fixing Agents Market Dynamics

Major Drivers

Increasing consumer demand for visually appealing food and beverage products drives the market. Consumers are seeking aesthetically pleasing products. However, color-fixing agents are used to make the products attractive and tempting, which influences the consumers to purchase food and beverages. Furthermore, consistent and appealing visual features contribute to brand recognition, thereby building trust and loyalty toward the product based on its colors.

Existing Restraints

High cost of color fixing agents hampers the market. Color fixing agents are expensive, which increases the overall production cost of the final product. Small-scale food and beverage industries, especially startups, find it challenging to afford high-cost color-fixing agents. This creates a barrier for new players competing in the market and limits innovation in product offerings.

Emerging Opportunities

Growing product innovation and technological advancements create lucrative opportunities in the market. Technological innovations lead to the development of stable color-fixing agents. These agents are designed to endure various processing conditions such as heat, light, and pH changes.

They ensure that the desired color remains intact throughout the shelf life of products. This is particularly crucial for products with extended storage and distribution periods. For instance,

• In January 2021, GNT extended its Exberry range of oil-dispersible coloring foods by introducing a pink shade derived from fruits and vegetables.

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Scope of the Food and Beverages Color Fixing Agents Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Food and Beverages Color Fixing Agents Market Segment Insights

Product Segment Analysis

Based on product, the food and beverages color fixing agents market is divided into potassium nitrite, potassium nitrate, sodium nitrite, sodium nitrate, and others. The sodium nitrite segment is expected to hold a dominant share of the market during the projection period, as it has strong preservative properties and helps in color maintenance and enhancements of meat.

Sodium nitrite is a highly effective preservative that is commonly used in the food industry. It helps inhibit the growth of harmful bacteria, particularly Clostridium botulinum, which leads to botulism. This property plays a vital role in ensuring the safety and quality of processed meats and other food products. Sodium nitrite is known for its ability to maintain and enhance the natural pink or red color of cured meats, such as bacon, ham, and sausages.

The sodium nitrate segment is expected to expand at a significant pace in the coming years. Sodium nitrate has effective preservative properties. It is commonly used in the food industry to prevent the spoilage of food items, particularly meat. Rising demand for animal-based products, including meat, is projected to fuel the segment. Furthermore, consumers are seeking convenient and preserved meat products, which increases the demand for preservatives, such as sodium nitrate.

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Application Segment Analysis

On the basis of application, the global market is segregated into poultry & fish, bakery, dairy, beverages, meat, and others. The poultry & fish segment is projected to register a high CAGR during the forecast period, due to rising visual appeal in seafood & poultry products and the growing need for color-fixing agents to prevent color fading.

Poultry and fish products are highly unpreserved and maintaining their visual appeal is crucial to consumer acceptance. Color fixing agents play a vital role in preserving the natural color of seafood and poultry, making them visually appealing to consumers. Seafood is prone to color fading and oxidation, which occur during processing, storage, and transportation. However, color fixing agents help to prevent these undesirable color changes.

The meat segment is anticipated to grow at a significant pace, owing to the changing consumer dietary preferences and rising demand for quality products. Meat is an easily spoilt food product, thus maintaining its quality and safety is important. Color-fixing agents contribute to the preservation of meat by preventing spoilage and deterring the growth of harmful bacteria while enhancing its overall safety and shelf life. Additionally, rising consumer preferences for the appearance of meat products boost the demand for vibrant & natural color enhancements, including color-fixing agents.

Regional Outlook

In terms of region, the global food and beverages color fixing agents market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, due to the rising urbanization and a rapid shift in consumer's dietary preferences.

Rising population and urbanization have led to a shift in dietary preferences towards processed and convenience food in the Asia Pacific. Consumers are inclined to choose visually appealing products, which necessitates the use of color-fixing agents to maintain the desired appearance.
Additionally, the food processing industry in the region is registering robust growth, due to increasing consumer demand for processed foods.

The market in North America is projected to grow rapidly during the forecast period, owing to the growing demand for clean-label ingredients and rising technological advancements in food processing. Manufacturers in the region are seeking color-fixing agents derived from natural sources, due to the rising consumer preference for natural and clean-label ingredients.

The food processing industry in the region adopted advanced technologies to improve product quality. This includes innovations in color fixing agents, such as encapsulation techniques and natural extraction methods, which enhance their effectiveness. Furthermore, rapid expansion of food & beverage industries in the region is expected to fuel the segment.

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