Segments - Farming as a Service Market by Delivery Model (Pay-per-use and Subscription), Service Type (Production Assistance, Farm Management Solutions, and Access to Market), End-user (Farmers, Corporate, Governments, Financial Institutions, and Advisory Bodies), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global farming as a service market size was USD 3.65 Bn in 2022 and is likely to reach USD 12.10 Bn by 2031, expanding at a CAGR of 16% during 2023–2031. The market is driven by the rising adoption of advanced technologies in farming practices to boost productivity and cost-efficiency in the agricultural ecosystem.
Farming as a Service (FaaS) is a framework of professional agricultural services and solutions offered on a subscription or pay-per-use basis. These solutions provide a diverse range of agricultural management solutions to boost productivity and cost-efficiency. These farm management solutions help farmers to gain insights into factors related to crop management, scheduling agricultural cycles, supply chain tools, and marketing.
Technology is gaining significance in modern smart agriculture practices. FaaS adopts various types of advanced technologies such as GPS, data management software, yield mapping software (YMS), Internet of Things (IoT), machine learning algorithms, and artificial intelligence (AI) to enhance agricultural output by reducing energy consumption and operating costs.
FaaS helps farmers easily access information related to equipment and labor available on a rental basis and services such as power supply and irrigation automation facilities. Technological solutions such as analytics tools, sensors, and drones are used to accumulate data related to soil, temperature, water, and humidity to enhance crop yield and utilize resources in an organized manner and make data-driven decisions to maximize the crop yield.
The market report finds that the COVID-19 pandemic partially affected farming as a service market. The lockdown measures in the various economies restricted the movement of people and goods and as a result, agricultural activities were stalled for a short period of time.
However, after an initial phase of strict lockdown measures, the policymakers relaxed the restrictions on farmers to some extent to keep the agricultural supply chain functioning. The farmers conducted remote monitoring of parameters related to irrigation, pest prevention, and yield cultivation with the help of analytics and farming tools.
Increasing adoption of technology in crop management practices to enhance agricultural output is expected to drive the market. Agricultural practitioners are incorporating technological innovations such as the Internet of Things (IoT), machine learning algorithms, yield mapping software (YMS), and data management software to improve the yield in a sustainable and cost-effective manner.
Rising awareness among the agricultural community about utilizing natural resources consciously is anticipated to drive the market. Agribusinesses are driven by productivity and cost-effectivity.
The sensors, data analytics tools, and unmanned aerial vehicles such as drones help farmers to utilize natural resources such as water and soil proportionately. The data analytics tools process the data about soil quality, weather, and germination to formulate effective farming strategies.
A lack of interest in adopting advanced technologies in agricultural communities is likely to hinder the market. The majority of farmers are unaware of the functionalities of technological devices and equipment. Digital illiteracy and unwillingness to adopt new technologies in the agricultural community are likely to limit market growth.
The rising number of startups in the FaaS sector across the world is likely to create significant opportunities for the market. The startups in the FaaS sector are encouraging farmers and agricultural practitioners to deploy technological innovations to boost productivity and cost-effectivity.
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Farming as a Service Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Delivery Model (Pay-per-use and Subscription), Service Type (Production Assistance, Farm Management Solutions, and Access to Market), and End-user (Farmers, Corporate, Governments, Financial Institutions, and Advisory Bodies) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
SGS Société Générale de Surveillance SA; Mahindra & Mahindra Ltd.; Deere & Company; PrecisionHawk; Accenture; Trimble Inc.; Apollo Agriculture; and BigHaat.com |
Based on the delivery model, the farming as a service market is bifurcated into pay-per-use and subscription. The subscription segment is expected to expand at a significant growth rate during the projection period owing to the feasibility and affordability provided by the subscription-based service providers. The subscription model provides financial viability to the farmers by letting the agricultural equipment for a specific period. This practice helps farmers to enhance cost-efficiency in farming practices.
On the basis of service type, the global market is segregated into production assistance, farm management solutions, and access to the market. The farm management solutions segment is projected to register a considerable CAGR during the forecast period due to the rising acceptance of precision farming in the agricultural services sector. Precision farming helps farmers in conserving natural resources with the help of sensors, hyperspectral imaging technology, and precision irrigation systems to maximize the yield in an organized manner.
Based on end-user, the farming as a service market is segmented into farmers, corporate, governments, financial institutions, and advisory bodies. The farmers segment is expected to register a robust growth rate during the forecast period owing to the feasibility and cost-effectivity provided to farmers through FaaS. The farmers benefit through assistance in weather monitoring, equipment rentals, and agricultural marketing.
In terms of region, the global farming as a service market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to the rising adoption of digital agriculture and precision farming in the agricultural ecosystem in the region. Agricultural practitioners in North America are increasingly adopting smart agricultural practices to maximize crop yield and optimize resource use in an organized and cost-efficient manner.
The market in Asia Pacific is anticipated to expand rapidly throughout the forecast period due to the rising need for enhancing agricultural output and profitability. The rising population and industrialization in the major economies of the region, India and China, are encouraging farmers to adopt smart agriculture systems to cater to the surging demands for various consumer agricultural products and raw materials.
Asia Pacific is primarily an agricultural region, as the majority of the area is covered by agricultural land. The modern farmers in the region are adopting to smart agricultural practices to enhance productivity and efficiency in an agricultural ecosystem.
The farming as a service market has been segmented on the basis of
Key players competing in the global farming as a service market are SGS Société Générale de Surveillance SA; Mahindra & Mahindra Ltd.; Deere & Company; PrecisionHawk; Accenture; Trimble Inc.; Apollo Agriculture; and BigHaat.com
These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. For instance,