Face Mask Market
Segments - by Type (Clay Mask, Peel-off Mask, Sheet Mask, and Others), Distribution Channel (Supermarket/hypermarket, Specialty Stores, Online Stores, and Others), and Geography (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The face mask market size is projected to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing usage of skincare products by males. The expanding number of retail chains in developing nations, as well as the availability of a variety of skin masks, along with the expansion of e-commerce, has resulted in simple access to face masks.
Face masks have emerged as a new trend in the cosmetics business, gaining traction thanks to celebrity endorsements and significant social media marketing efforts. Face masks are more useful than other cosmetic products in the present fast-paced regime of customers in developed and developing nations because of their mobility and ease of application. Face masks are commonly used for thorough cleaning, tone lightening, and skin moisturizing. Modern technology has played a critical role in the development of face masks, resulting in purpose-specific product creation through the extraction of active compounds from plants and their use in conjunction with clay, heated oil, or cream.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing usage of skincare products by males is projected to fuel the market during the forecast period.
- Rising number of retail chains in developing nations, as well as the availability of a variety of skin masks, along with the expansion of e-commerce industry is key factors propelling the market in the coming years.
- Fluctuating prices of raw material is expected to restrict the market growth.
- Lack of awareness act as major challenge that can hinder the market during the forecast period.
- R&D investment and technological advancement is expected to created lucrative opportunities for the market players.
Scope of the Report
The report on the face mask market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Face Mask Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Type (Clay Mask, Peel-off Mask, Sheet Mask, and Others), Distribution Channel (Supermarket/hypermarket, Specialty Stores, Online Stores, and Others) |
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Geographical Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Johnson & Johnson; Loreal S.A; Procter & Gamble; Reckitt Benckiser; The Estee Lauder Companies Inc. |
Market Segment Insights
The sheet mask segment is projected to hold a major market share
In terms of type, the face mask market is segregated into clay mask, peel-off mask, sheet mask, and others. The sheet mask segment is expected to represent a key share of the market during the forecast period. Sheet masks have been more popular across the world because they help to remove pollutants, grime, and oil from the skin. The masks contain substances that are extremely helpful to the skin, such as hyaluronic acid and vitamins. The sheets keep the chemicals from evaporating, and lengthen the time it takes for the substances to permeate deep into the skin. As a result, issues like as fast-paced lives, pollution, product efficacy and safety, and the need for ingredients to keep the skin youthful and healthy are propelling the segment. Furthermore, in the future years, the market is expected to be driven by an increasing demand for Korean beauty products due to the natural component basis used in the formulation, such as aloe extracts and green tea.
The online stores segment is expected to grow at a rapid pace
In terms of distribution channel, the face mask market is divided into supermarket/hypermarket, specialty stores, online stores, and others. The online stores segment is expected to represent a key share of the market during the forecast period. Increased penetration of numerous online portals in emerging countries, as well as increasing number of offers or discounts, encourages consumers to buy face masks through online channels. Furthermore, because the internet sales channel has improved customer reach, it has become a major source of revenue for many businesses. Moreover, due to significant expansion in internet and mobile user bases in emerging economies, the online sales industry is projected to rise during the forecast period. Growing e-commerce sales, improved logistics services, easier payment choices, and the ability for big brands to penetrate new international markets contribute to the face mask market's growth.
Asia Pacific is expected to dominate the market
On the basis of geography, the face mask market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is anticipated to dominate the market during the forecast period. Due to strong product consumption in countries like South Korea and China, the Asia Pacific dominated the worldwide market. The use of a face mask is a crucial element in the skincare regimens of customers in this region, since it moisturizes the skin and gives it a healthy shine.
Segments
The face mask market has been segmented on the basis of
Type- Clay Mask
- Peel-off Mask
- Sheet Mask
- Others
- Supermarket/hypermarket
- Specialty Stores
- Online Stores
- Others
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Johnson & Johnson
- Loreal S.A
- Procter & Gamble
- Reckitt Benckiser
- The Estee Lauder Companies Inc.
Competitive Landscape
Key players competing in the face mask market include Johnson & Johnson, Loreal S.A, Procter & Gamble, Reckitt Benckiser, and The Estee Lauder Companies Inc.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Face Mask Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Face Mask Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Face Mask Market - Supply Chain
4.5. Global Face Mask Market Forecast
4.5.1. Face Mask Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Face Mask Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Face Mask Market Absolute $ Opportunity
5. Global Face Mask Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Face Mask Market Size and Volume Forecast by Types
5.3.1. Clay Mask Peel-off Mask Sheet Mask Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Face Mask Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Face Mask Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Face Mask Demand Share Forecast, 2019-2026
7. North America Face Mask Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Face Mask Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Face Mask Market Size and Volume Forecast by Types
7.4.1. Clay Mask Peel-off Mask Sheet Mask Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Face Mask Demand Share Forecast, 2019-2026
8. Latin America Face Mask Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Face Mask Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Face Mask Market Size and Volume Forecast by Types
8.4.1. Clay Mask Peel-off Mask Sheet Mask Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Face Mask Demand Share Forecast, 2019-2026
9. Europe Face Mask Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Face Mask Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Face Mask Market Size and Volume Forecast by Types
9.4.1. Clay Mask Peel-off Mask Sheet Mask Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Face Mask Demand Share Forecast, 2019-2026
10. Asia Pacific Face Mask Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Face Mask Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Face Mask Market Size and Volume Forecast by Types
10.4.1. Clay Mask Peel-off Mask Sheet Mask Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Face Mask Demand Share Forecast, 2019-2026
11. Middle East & Africa Face Mask Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Face Mask Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Face Mask Market Size and Volume Forecast by Types
11.4.1. Clay Mask Peel-off Mask Sheet Mask Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Face Mask Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Face Mask Market: Market Share Analysis
12.2. Face Mask Distributors and Customers
12.3. Face Mask Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Johnson & Johnson Loreal S.A Procter & Gamble Reckitt Benckiser The Estee Lauder Companies Inc.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Face Mask Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Face Mask Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Face Mask Market - Supply Chain
4.5. Global Face Mask Market Forecast
4.5.1. Face Mask Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Face Mask Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Face Mask Market Absolute $ Opportunity
5. Global Face Mask Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Face Mask Market Size and Volume Forecast by Types
5.3.1. Clay Mask Peel-off Mask Sheet Mask Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Face Mask Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Face Mask Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Face Mask Demand Share Forecast, 2019-2026
7. North America Face Mask Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Face Mask Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Face Mask Market Size and Volume Forecast by Types
7.4.1. Clay Mask Peel-off Mask Sheet Mask Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Face Mask Demand Share Forecast, 2019-2026
8. Latin America Face Mask Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Face Mask Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Face Mask Market Size and Volume Forecast by Types
8.4.1. Clay Mask Peel-off Mask Sheet Mask Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Face Mask Demand Share Forecast, 2019-2026
9. Europe Face Mask Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Face Mask Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Face Mask Market Size and Volume Forecast by Types
9.4.1. Clay Mask Peel-off Mask Sheet Mask Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Face Mask Demand Share Forecast, 2019-2026
10. Asia Pacific Face Mask Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Face Mask Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Face Mask Market Size and Volume Forecast by Types
10.4.1. Clay Mask Peel-off Mask Sheet Mask Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Face Mask Demand Share Forecast, 2019-2026
11. Middle East & Africa Face Mask Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Face Mask Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Face Mask Market Size and Volume Forecast by Types
11.4.1. Clay Mask Peel-off Mask Sheet Mask Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Face Mask Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Face Mask Market: Market Share Analysis
12.2. Face Mask Distributors and Customers
12.3. Face Mask Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Johnson & Johnson Loreal S.A Procter & Gamble Reckitt Benckiser The Estee Lauder Companies Inc.
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