The face mask market size is projected to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing usage of skincare products by males. The expanding number of retail chains in developing nations, as well as the availability of a variety of skin masks, along with the expansion of e-commerce, has resulted in simple access to face masks.
Face masks have emerged as a new trend in the cosmetics business, gaining traction thanks to celebrity endorsements and significant social media marketing efforts. Face masks are more useful than other cosmetic products in the present fast-paced regime of customers in developed and developing nations because of their mobility and ease of application. Face masks are commonly used for thorough cleaning, tone lightening, and skin moisturizing. Modern technology has played a critical role in the development of face masks, resulting in purpose-specific product creation through the extraction of active compounds from plants and their use in conjunction with clay, heated oil, or cream.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing usage of skincare products by males is projected to fuel the market during the forecast period.
- Rising number of retail chains in developing nations, as well as the availability of a variety of skin masks, along with the expansion of e-commerce industry is key factors propelling the market in the coming years.
- Fluctuating prices of raw material is expected to restrict the market growth.
- Lack of awareness act as major challenge that can hinder the market during the forecast period.
- R&D investment and technological advancement is expected to created lucrative opportunities for the market players.
Scope of the Report
The report on the face mask market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Face Mask Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Type (Clay Mask, Peel-off Mask, Sheet Mask, and Others), Distribution Channel (Supermarket/hypermarket, Specialty Stores, Online Stores, and Others)
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Geographical Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Johnson & Johnson; Loreal S.A; Procter & Gamble; Reckitt Benckiser; The Estee Lauder Companies Inc.
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Market Segment Insights
The sheet mask segment is projected to hold a major market share
In terms of type, the face mask market is segregated into clay mask, peel-off mask, sheet mask, and others. The sheet mask segment is expected to represent a key share of the market during the forecast period. Sheet masks have been more popular across the world because they help to remove pollutants, grime, and oil from the skin. The masks contain substances that are extremely helpful to the skin, such as hyaluronic acid and vitamins. The sheets keep the chemicals from evaporating, and lengthen the time it takes for the substances to permeate deep into the skin. As a result, issues like as fast-paced lives, pollution, product efficacy and safety, and the need for ingredients to keep the skin youthful and healthy are propelling the segment. Furthermore, in the future years, the market is expected to be driven by an increasing demand for Korean beauty products due to the natural component basis used in the formulation, such as aloe extracts and green tea.
The online stores segment is expected to grow at a rapid pace
In terms of distribution channel, the face mask market is divided into supermarket/hypermarket, specialty stores, online stores, and others. The online stores segment is expected to represent a key share of the market during the forecast period. Increased penetration of numerous online portals in emerging countries, as well as increasing number of offers or discounts, encourages consumers to buy face masks through online channels. Furthermore, because the internet sales channel has improved customer reach, it has become a major source of revenue for many businesses. Moreover, due to significant expansion in internet and mobile user bases in emerging economies, the online sales industry is projected to rise during the forecast period. Growing e-commerce sales, improved logistics services, easier payment choices, and the ability for big brands to penetrate new international markets contribute to the face mask market's growth.
Asia Pacific is expected to dominate the market
On the basis of geography, the face mask market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is anticipated to dominate the market during the forecast period. Due to strong product consumption in countries like South Korea and China, the Asia Pacific dominated the worldwide market. The use of a face mask is a crucial element in the skincare regimens of customers in this region, since it moisturizes the skin and gives it a healthy shine.
Segments
The face mask market has been segmented on the basis of
Type
- Clay Mask
- Peel-off Mask
- Sheet Mask
- Others
Distribution Channel
- Supermarket/hypermarket
- Specialty Stores
- Online Stores
- Others
Geography
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Johnson & Johnson
- Loreal S.A
- Procter & Gamble
- Reckitt Benckiser
- The Estee Lauder Companies Inc.
Competitive Landscape
Key players competing in the face mask market include Johnson & Johnson, Loreal S.A, Procter & Gamble, Reckitt Benckiser, and The Estee Lauder Companies Inc.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
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