Eye Tracking Market

Eye Tracking Market by Applications (Research, Automotive, Healthcare, Retail, Consumer Electronics, and Others), Location (Mobile and Remote), Types (Electrooculography, Eye Attached Tracking, and Optical Tracking), Components (Software and Hardware), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-2992
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 2
  • No. Of Pages: 255
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The global eye tracking market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to increasing demand for contactless biometrics globally.


Eye Tracking Market Key Takeaways

Eye tracker is a device that evaluates and analyzes the location and position of the eye in relation to the head. It is a measurement of overall activity of an eye. An eye tracker or a remote mounted on the head, which is connected to the source feed and can be used to collect eye-tracking data. It comprises of keeping track on actions including ignoring, staring, and blinking, as well as the visible reaction of pupil to various stimuli. It has a wide range of applications in security and intelligent systems. It comprises of keeping track on actions including ignoring, staring, and blinking, as well as the visible reaction of pupil to various stimuli. It has a wide range of applications in security and intelligent systems. The COVID-19 has brought negative impact on the market owing to lockdown, which resulted in disruption in demand & supply chain across the globe. The market is expected to resume gradually by the end of year 2021.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing use of the technology in the aerospace and military sector is one of the key factors driving the market growth.
  • Growing automation across various industry verticals is expected to boost the market growth in the coming years.
  • Availability of the robotics technology, which acts as a substitute to the technology is likely to hinder the market growth during the forecast period.
  • High initial implementation and usage cost presents a major challenge. This is anticipated to hamper the market growth in the projected timeline.
  • Rising investments in wearable and smart technology to create a significant growth opportunity for the market in the near future.

Scope of the Report

The report on the global eye tracking market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Eye Tracking Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Applications (Research, Automotive, Healthcare, Retail, Consumer Electronics, and Others), Location (Mobile and Remote), Types (Electrooculography, Eye Attached Tracking, and Optical Tracking), and Components (Software and Hardware)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

SR Research Ltd.; Smart Eye AB; Tobii AB; and Seeing Machines Ltd.

Market Segment Insights

Healthcare segment is expected to grow at a rapid pace

Based on applications, the global eye tracking market is divided into research, automotive, healthcare, retail, consumer electronics, and others. The hardware segment is expected to grow at a rapid pace during the forecast period owing to rise in adoption, which acts as an input mechanism in consumer electronics and gaming devices. However, the consumer electronics segment is anticipated to hold a key share of the market in the coming years due to vision gaze technology, which enhance the design of user interface (UI) and provide smarter modes of UI gameplay and modalities interaction.


Eye Tracking Market By Applications

Behavior analysis of respondents to drive remote segment

On the basis of locations, the market is bifurcated into mobile and remote. The remote segment is projected to expand at a considerable CAGR during the forecast period attributed to deployment for behavior analysis of respondents from different perspective. On the other hand, the mobile segment is anticipated to account for a major market share during the forecast period due to rise in adoption of vision tracing technology in commercial applications.

Eye attached tracking segment is anticipated to hold significant market share

In terms of types, the global eye tracking market is segregated into electrooculography, eye attached tracking, and optical tracking. The eye attached tracking segment is anticipated to hold significant market share in the coming years owing to contact lenses with mirror or magnetic sensors, which can track the vision even if the head moves. However, the electrooculography segment is expected to register a considerable CAGR during the forecast period due to technique, which allows users to track vision in darkness or even when the eyes are closed.

Demand for components related to hardware to drive segment growth

On the basis of components, the market is bifurcated into software and hardware. The hardware segment is expected to hold account for major market share during the projected timeline attributed to rise in demand for components used in the eye tracking, such as cameras, sensors, an eye-tracking lenses or glasses, and an internal or external storage device. On the other hand, the software segment is expected to grow at a significant rate due to the integration within a remote desktop, which receives data from the head-mounted system.


Eye Tracking Market By Components

North America is anticipated to constitute a key market share

In terms of regions, the global eye tracking market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to vast adoption of contactless biometric systems and smart sensors across the region. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period attributed to rising adoption of vision tracing, significantly in consumer electronics sector in the region.

Segments

Segments Covered in the Report
The global eye tracking market has been segmented on the basis of

Applications
  • Research
  • Automotive
  • Healthcare
  • Retail
  • Consumer Electronics
  • Others
Location
  • Mobile
  • Remote
Types
  • Electrooculography
  • Eye Attached Tracking
  • Optical Tracking
Components
  • Software
  • Hardware
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • SR Research Ltd.
  • Smart Eye AB
  • Tobii AB
  • Seeing Machines Ltd.

Competitive Landscape

Key players competing in the global eye tracking market are SR Research Ltd.; Smart Eye AB; Tobii AB; and Seeing Machines Ltd. Some of these players are actively engaged in various market development strategies, such as capacity expansion, new product launches, acquisition, partnership, collaboration, and mergers to increase their market share.

For instance, in May 2017, Tobii Pro, Tobii AB's research division, acquired Sticky, a cloud-based service & solution that allows for large-scale, extensive market research studies using webcam vision recording.

In August 2017, Tobii AB and Microsoft Corp. formed a partnership and jointly released 'Eye Control,' a feature-rich in-box experience, which takes advantage of Windows 10's vision gaze capabilities.

Eye Tracking Market By Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Eye Tracking Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Eye Tracking Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Eye Tracking Market - Supply Chain
  4.5. Global Eye Tracking Market Forecast
     4.5.1. Eye Tracking Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Eye Tracking Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Eye Tracking Market Absolute $ Opportunity
5. Global Eye Tracking Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Eye Tracking Market Size and Volume Forecast by Types
     5.3.1. Electrooculography Eye Attached Tracking Optical Tracking
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Eye Tracking Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Eye Tracking Market Size and Volume Forecast by Applications
     6.3.1. Research Automotive Healthcare Retail Consumer Electronics Others
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Eye Tracking Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Eye Tracking Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Eye Tracking Demand Share Forecast, 2019-2026
8. North America Eye Tracking Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Eye Tracking Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Eye Tracking Market Size and Volume Forecast by Types
     8.4.1. Electrooculography Eye Attached Tracking Optical Tracking
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Eye Tracking Market Size and Volume Forecast by Applications
     8.7.1. Research Automotive Healthcare Retail Consumer Electronics Others
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Eye Tracking Demand Share Forecast, 2019-2026
9. Latin America Eye Tracking Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Eye Tracking Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Eye Tracking Market Size and Volume Forecast by Types
     9.4.1. Electrooculography Eye Attached Tracking Optical Tracking
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Eye Tracking Market Size and Volume Forecast by Applications
     9.7.1. Research Automotive Healthcare Retail Consumer Electronics Others
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Eye Tracking Demand Share Forecast, 2019-2026
10. Europe Eye Tracking Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Eye Tracking Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Eye Tracking Market Size and Volume Forecast by Types
     10.4.1. Electrooculography Eye Attached Tracking Optical Tracking
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Eye Tracking Market Size and Volume Forecast by Applications
     10.7.1. Research Automotive Healthcare Retail Consumer Electronics Others
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Eye Tracking Demand Share Forecast, 2019-2026
11. Asia Pacific Eye Tracking Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Eye Tracking Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Eye Tracking Market Size and Volume Forecast by Types
     11.4.1. Electrooculography Eye Attached Tracking Optical Tracking
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Eye Tracking Market Size and Volume Forecast by Applications
     11.7.1. Research Automotive Healthcare Retail Consumer Electronics Others
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Eye Tracking Demand Share Forecast, 2019-2026
12. Middle East & Africa Eye Tracking Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Eye Tracking Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Eye Tracking Market Size and Volume Forecast by Types
     12.4.1. Electrooculography Eye Attached Tracking Optical Tracking
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Eye Tracking Market Size and Volume Forecast by Applications
     12.7.1. Research Automotive Healthcare Retail Consumer Electronics Others
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Eye Tracking Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Eye Tracking Market: Market Share Analysis
  13.2. Eye Tracking Distributors and Customers
  13.3. Eye Tracking Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. SR Research Ltd. Smart Eye AB Tobii AB Seeing Machines Ltd.
Segments Covered in the Report
The global eye tracking market has been segmented on the basis of

Applications
  • Research
  • Automotive
  • Healthcare
  • Retail
  • Consumer Electronics
  • Others
Location
  • Mobile
  • Remote
Types
  • Electrooculography
  • Eye Attached Tracking
  • Optical Tracking
Components
  • Software
  • Hardware
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • SR Research Ltd.
  • Smart Eye AB
  • Tobii AB
  • Seeing Machines Ltd.

Key players competing in the global eye tracking market are SR Research Ltd.; Smart Eye AB; Tobii AB; and Seeing Machines Ltd. Some of these players are actively engaged in various market development strategies, such as capacity expansion, new product launches, acquisition, partnership, collaboration, and mergers to increase their market share.

For instance, in May 2017, Tobii Pro, Tobii AB's research division, acquired Sticky, a cloud-based service & solution that allows for large-scale, extensive market research studies using webcam vision recording.

In August 2017, Tobii AB and Microsoft Corp. formed a partnership and jointly released 'Eye Control,' a feature-rich in-box experience, which takes advantage of Windows 10's vision gaze capabilities.

Eye Tracking Market By Key Players

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