Essential Oil Soap Market

The Global Essential Oil Soap Market size was valued at USD 8.5 Billion in 2022 and is expected to surpass USD 22.64 Billion by 2031, expanding at a CAGR of 11.5% during the forecast period, 2023 – 2031. Essential oil soaps are fragrance soap that give the body a pleasant aroma. Soaps are made by a mixture of fats, oils, fragrance, and few essential chemicals. The fragrance found in these soaps can be natural, synthetic, or semi synthetic. These soaps are usually manufactured using processes such as cold process, hot process, and semi hot process.

Essential oil soaps come in a wide variety of shapes and sizes. The ancient science of Ayurveda suggests that essential oils play an important role in balancing and configuring our bodily systems. Every type of essential oil used in these soaps is extracted from plants that have unique healing benefits. The use of essential oil soap is claimed to cure many skin diseases and provide long lasting aroma and relaxation upon application. Different essential oils such as tea tree oil combats acne and fungal infections and rose oil helps purify and tone the skin. Essential oil products have become a symbol of class and status in the society.

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Market Trends, Drivers, Restraints, and Opportunities:

• Growing awareness about the healing and various health benefits of essential oils soap is a major driver responsible for market growth.

• Using essential oil products have become a matter of status symbol due to changing lifestyle and rising number of consumers focusing on skin care. This is expected to drive the market in the coming years.

• High price of the soap and the issue of counterfeiting soaps are key restraining factors hampering the market growth.

• Emergence of several e-commerce distribution channels have opened the market to a large customer base, ultimately contributing towards market growth.

• Easy entry and low capital along with relatively low production cost has encouraged many players to enter the market, which in turn, offering immense growth opportunities of the market.

Scope of Essential Oil Soap Market Report

The report on the global essential oil soap market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Essential Oil Soap Market Segment Insights

Lavender segment to hold large market share

In terms of product types, the essential oil market is segmented into lavender, rose, tea tree, rosemary, and peppermint. The lavender segment is expected to hold a large market share during the forecast period owing to the appealing fragrance and healing properties of the products. The wide availability of this flavor on soap products is an additional factor contributing towards growth of the segment.

Personal care segment to expand at a significant growth rate

Based on end-users, the market is categorized as personal care, spa & massage centers, wellness centers, and hotels & restaurants. The personal care segment is anticipated to expand at a significant growth rate during the projected period. Rising awareness about the healing benefits of essential oils and the demand for organic and handcrafted chemical free products are the main factors driving the segment growth. People are engaging more in self-care activities in recent years, which acts as a key driver of the segment. Moreover, the increasing disposable income and changing lifestyles are other major factors expected to drive the segment in the coming years.

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Discounted prices and delivery service facility drive e-commerce stores segment

On the basis of distribution channels, the essential oil soap market is divided into supermarket & hypermarket, pharmaceutical stores, specialty stores, and e-commerce stores. The e-commerce stores segment is projected to grow at a substantial CAGR during the forecast period due to availability of wide range of products option along with lower rates and delivery services of the products. The emergence of e-commerce has enabled many local and small scale sellers and manufacturers to showcase their product worldwide and grow their business, which is in turn, fueling the segment growth.

North America to account for a major market share

On the basis of regions, the market is classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is expected to account for a major market share during the forecast period owing to the high disposable income and overall lifestyle of the consumer base in this region. Moreover, rising awareness and movement towards organic and natural products is driving the market in the region.

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Segments

By Product Types

• Lavender
• Rose
• Tea Tree
• Rosemary
• Peppermint

By End-users

• Personal Care
• Spa & Massage Centers
• Wellness Centers
• Hotels & Restaurants

By Distribution Channels

• Supermarkets & Hypermarkets
• Pharmaceutical Stores
• Specialty Stores
• E-commerce Stores

By Regions

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

By Key Players

• Ayurveda
• Forest essentials
• Edens Garden
• Lush
• Enchanteur

Competitive Landscape

Key players in the global essential oil soap market are kama Ayurveda; forest essentials; Edens Garden; Lush; and Enchanteur. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.