Enterprise Email Market Size, Industry Share & Trends | 2030

Report Description

Enterprise Email Market Outlook:

The Global Enterprise Email Market was valued at USD 236.9 Million in 2021 and is expected to reach USD 958.1 Million in 2030, expanding at a CAGR of 17.1% during the forecast period, 2022 to 2030

Enterprise Email includes all typical email features such as basic messaging, address books, mobile access, and arranging tasks and resources in and between various departments. The consolidated mail service uses various steps to secure the mail system, which includes running anti-SPAM/anti-virus software on the servers, adequate mail service authentication, and others.

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Benefits offered by enterprise email are: Managed Service- Managed service provided by enterprise email aids in managing the corporate email infrastructure, avoiding the need for large upfront investments to license and operate on-premises email servers. Enterprise email does not require the installation and management of complex software & hardware.

Enterprise-grade Security- Enterprise email providers offer their users a high level of security. For instance, Amazon WorkMail automatically encrypts all of its users' data with encryption keys and controls it through the AWS Key Management Service (KMS). Outlook Compatibility- Most enterprise emails have native support for Microsoft Outlook on both Windows and Mac OS X.

This allows users to continue using their existing email client without the need to install any additional software, such as Microsoft Outlook plug-ins. Anywhere Access- Users access their mailboxes from any device, including iOS, Android, Amazon Fire, and Windows Phone. Users also access their email, calendar, and contacts using any feature-rich web client. Active Directory Integration- Enterprise email securely integrates with existing Microsoft Active Directory facilitates users to access their mailbox using their existing credentials.
 

Macro-economic Factors

Government Policies

India is gradually on its mission to build a robust startup ecosystem. In order to promote and support entrepreneurs, the Government of India has created a ministry (department) dedicated to helping new businesses. These startups have increased the demand for enterprise emails in the country. Furthermore, the Central Government of India has introduced many schemes to bolster entrepreneurship in India and assist emerging startups financially. These include:
Aatmanirbhar Bharat App Innovation Challenge
SAMRIDH Scheme
Startup India Seed Fund
Startup India Initiative
Startup Leadership Program
ASPIRE
Pradhan Mantri Mudra Yojana (PMMY)
Digital India Bhashini
Digital India GENESIS
Modified Special Incentive Package Scheme (M-SIPS)
Stand Up India Scheme

Technological Advancement

Technological developments are crucial in helping market players transform the way their businesses operate sustainably. Technological advancements in enterprise email include the use of the cloud to support large bursts of email traffic and quicker access to new innovations. Previously, only retailers conducting flash sales used bulk email capability; however, the client base for many marketers has now grown into the millions.

Using the cloud results in reliable delivery at defined burst rates for lower costs. Emails are now delivered to over tens of millions of customers in just a few minutes, with guaranteed Service Level Agreements (SLAs) and at a manageable cost. Furthermore, email infrastructure in the cloud allows rapid access to new features and innovations. Waiting for the next upgrade of on-premise software is a time-consuming process, continuous feature delivery in the cloud brings innovation to email marketers much more rapidly.

Enterprise Email Market Dynamics

Market Driver- Smartphone Adoption, High Internet Penetration, and Rising Need for Targeted and Personalized Communication

The rapidly emerging trend of mobile marketing, due to smartphone proliferation, is directly influencing the growth of the enterprise email market. Additionally, improved internet penetration associated with increasing smartphone usage, along with the reduced tariff rates and rising acceptance of digital literacy and awareness, is positively impacting the growth of the market.

The digital ecosystem in India has transformed dramatically with a steep rise in Internet subscription and data use. The disruptive entry of Reliance Jio in September 2016 brought down data prices from USD 2.2 per GB in September 2016 to USD 0.08 per GB in 2019. The number of smartphone users in India is expected to reach 887.4 million by 2030.

Among all countries, India has the highest data consumption rate at 14.1 GB of data per person a month. Achieving success with business email relies heavily on targeting the right audience with the right message. One type of targeted mail is the greeting sequence, which sends various messages to different addresses. Many companies use automated email systems to complement their existing strategies and reach out to prospective clients and partners.

Growth in the market has been spurred by the increasing need by customer-centric businesses to deliver personalized emails to their valued clientele.

Market Driver- Growing Number of Small and Medium Businesses (SMBs)

The proliferation of small and medium-sized enterprises, in particular, startups, as well as sophisticated digital marketing solutions such as email and social media advertising, has fueled the market. New businesses adapt to the digital model, as it minimizes the cost of startup infrastructure.

India has emerged as the 3rd largest ecosystem for startups globally, with over 77,000 DPIIT-recognized startups across 656 districts of the country, as of August 29, 2022. As of September 7, 2022, India is home to 107 unicorns with a total valuation of $ 340.79 Bn. Out of the total number of unicorns, 44 unicorns with a total valuation of $ 93.00 Bn were established in 2021 and 21 unicorns with a total valuation of $ 26.99 Bn were established in 2022.

Digital unicorns include Flipkart, Snapdeal, Hike, Ola, Shopclues, Paytm, and Zomato. India is registering a rapid rise in the B2B tech startup landscape, focused on verticals such as health tech and fintech. These factors are expected to help the market gain significant momentum, which, in turn, is expected to boost the enterprise email market during the forecast period.

Market Restraint- Rising number of cyber crimes

Cyber hackers have converted business emails into a weapon for conducting illicit activities. An increasing number of email users and rising email usage has created an anonymous environment in which cybercriminals attack unsuspecting persons. The high popularity of email resulted in the development of illicit schemes such as business email compromise (BEC) and phishing.

Companies have begun to rely on cloud-based email and file-sharing apps for communication and productivity. However, owners and managers often fail to recognize that the built-in security of these platforms does not provide adequate protection against email-borne attacks. Moreover, the staff is not adequately trained to protect against sneaky social engineering approaches.

Identity theft, phishing, ransomware, and BEC are all common threats to email security. Bengaluru is known as the nation's cybercrime capital. The high amount of cybercrimes is directly related to the fact that the city is the country's technological capital. The city's lone understaffed cybercrime station faces various challenges and concerns, due to the enormous number of reported cases. These factors are anticipated to act as a restraint in the Indian enterprise email market.

Market Opportunity- Big Data to Create Opportunities

Many marketers have made significant investments in gathering as much data about their customers and prospects as possible. Enterprise email enables marketers to send highly targeted or personalized emails to their vast client base based on demographics, location, and preferred products or services. Big data collection and analysis assist businesses in gaining insight into current purchasing behaviors, which may then be utilized to anticipate a customer's future purchases.

Big data provides information about the products that are frequently purchased together and the kind of clients that make these transactions. As a result, when a new client purchases one of the items and fits a specific profile (age, gender, and overall spending amount), a firm can improve post-purchase profit by sending the new client a highly personalized email, thus advertising similar accessories to their initial purchase.

Furthermore, by leveraging big data, businesses create behavior-triggered emails for each purpose, such as delivering a welcome email when a client first subscribes, a cart abandonment email when a purchase is pending, or a win-back email for a customer who has not purchased products from that business for a long time.

Based on the big data results, the company modifies its emails and analyzes which marketing approaches work or fail within each campaign. These factors are expected to create lucrative opportunities for market expansion during the forecast period.

Scope of The Enterprise Email Market Report

The report on the global Enterprise Email Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Enterprise Email Market Segment Insights

The global Enterprise Email Market is segmented on the basis of type, application, and region.

In terms of Type, Enterprise Email Market is segmented into on-premise and cloud. On-premise is expected to dominate the market in 2021, owing to its cost efficiency and the ability to detect obvious attacks such as spam and malicious attachments.

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On the basis of Application, the Enterprise Email market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs). The small and medium-sized enterprises segment is expected to hold a substantial share of the market during the forecast due to the availability of affordable plans along with enhanced privacy protection measures for SMEs to help them secure their data from malware and hacking.

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Regional Outlook

Based on regions, the Enterprise Email Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is growing at a rapid pace during the forecast, as a large number of businesses and organizations use email as their primary mode of communication in the region.

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Key Benefits for Industry Participants & Stakeholders

• In-depth Analysis of the global Enterprise Email Market

• Historical, Current, and Projected Market Size in terms of Value and Volume

• Potential & Niche Segments and Regions Exhibiting Promising Growth Covered

• Industry Drivers, Restraints, and Opportunities Covered in the Study

• Recent Industry Trends and Developments

• Competitive Landscape & Strategies of Key Players

• Neutral Perspective on Global Enterprise Email Market