Energy Drink Market

United States Energy Drink Market

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Anuradha

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Anuradha B. More

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Aman Singh

The United States Energy Drink Market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of 7.63% during 2023–2031. The growth of the market is attributed to the reintroduction of sumptuous chocolate and fruit flavors. Moreover, increasing number of manufacturers enhancing the functionality of drink while keeping it appealing to customers is driving the market growth.

Energy drinks are preferred among millennials and GenZ in the US. A large share of the US households with young population consume energy drinks. Rising health consciousness has encouraged the introduction of new products and new ingredients. Consumers are now looking for variations in everyday drinks that provide hydration as well as performance and preventive measures for various health issues. Caffeine-containing energy drinks are highly favored as it aids consumer to regain energy and improve stamina. Caffeine, amino acids, vitamins, and sugar are the most common constituents in energy beverages. These drinks help in the stimulation of the central nervous system and the regulation of heartbeat.

United States Energy Drink Market Outlook

The energy drink market is highly consolidated, with ten major corporations controlling more than 55% of the market share. This category's rapid expansion is attracting new entrants. However, the net sales of energy drink manufacturers fell significantly during the COVID-19 pandemic due to low consumer demand combined with a reduction in inventory by the big corporations.

United States Energy Drink Market trends, Drivers, Restraints, and Opportunities

  • Rising customer adoption owing to awareness about its benefits is driving the market growth.

  • The expanding wellness culture in the US as well as the growing number of health conscious millennials are driving the growth of market. 

  • Growing innovation in the energy drinks is anticipated to create lucrative opportunities during the forecast period.  

Scope of United States Energy Drink Market Report

The report on the United States energy drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

United States Energy Drink Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Types (Shots, Drinks, and Mixers), Packaging Types (Bottles, Cans, and Other Packaging Types), and Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Other Distribution Channels)

Country

The US

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Monster Beverage Corporation; National Beverage; Campbell Soup Company; Red Bull GmbH; and Rock Star Inc.

United States Energy Drink Market Segment Insights

Drinks segment is expected to grow at a rapid pace

Based on product types, the market is divided into shots, drinks, and mixers. The drinks segment is expected to grow at a rapid pace during the forecast period. Advertisements claim that energy drinks stimulate the intellect, revitalize the body, and improves stamina. Moreover, the increasing expenditure on advertising and marketing by the market's main players is significantly boosting the market segment growth.

United States Energy Drink Market Product Type

Bottles segment is projected to expand at a considerable CAGR

On the basis of packaging types, the market is segregated into bottles, cans, and other packaging types The bottles segment is projected to expand at a considerable CAGR during the forecast period Manufacturers are boosting the functionality of new age beverages in order to reach health-conscious consumers. Furthermore, the ease of convenience to carry plastic bottles is driving the segment growth.

Convenience Stores segment is estimated to account for a significant market share.

Based on distribution channels, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, and other distribution channels. The convenience stores segment is predicted to account for a significant market share during the forecast period. Energy drink producers are working on expanding their product lines by introducing new tastes to encourage frequent consumption. This, in turn, has increased its deployment in convenience stores.

Segments

The United States energy drink market has been segmented on the basis of

Product Types

  • Shots
  • Drinks
  • Mixers

Packaging Types 

  • Bottles
  • Cans
  • Others

Distribution Channels

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Other

Country

  • The US

Key Players

  • Monster Beverage Corporation
  • National Beverage
  • Campbell Soup Company
  • Red Bull GmbH
  • Rock Star Inc

Competitive Landscape

Key players competing in the united states energy drink market are Monster Beverage Corporation; National Beverage; Campbell Soup Company; Red Bull GmbH; and Rock Star Inc.

Companies are engaging partnerships with hypermarkets and convenience stores to increase their distribution channels, leading to the growth in the market share.

United States Energy Drink Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drink Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Energy Drink Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Energy Drink Market - Supply Chain
  4.5. Global Energy Drink Market Forecast
     4.5.1. Energy Drink Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Energy Drink Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Energy Drink Market Absolute $ Opportunity
5. Global Energy Drink Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Energy Drink Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Energy Drink Demand Share Forecast, 2019-2026
6. North America Energy Drink Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Energy Drink Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Energy Drink Demand Share Forecast, 2019-2026
7. Latin America Energy Drink Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Energy Drink Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Energy Drink Demand Share Forecast, 2019-2026
8. Europe Energy Drink Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Energy Drink Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Energy Drink Demand Share Forecast, 2019-2026
9. Asia Pacific Energy Drink Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Energy Drink Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Energy Drink Demand Share Forecast, 2019-2026
10. Middle East & Africa Energy Drink Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Energy Drink Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Energy Drink Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Energy Drink Market: Market Share Analysis
  11.2. Energy Drink Distributors and Customers
  11.3. Energy Drink Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Monster Beverage Corporation
     11.4.2. National Beverage
     11.4.3. Campbell Soup Company
     11.4.4. Red Bull GmbH
     11.4.5. Rock Star Inc.

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