The global email marketing market size was valued USD 12.4 Billion in 2022 and is anticipated to reach USD 50.94 Billion by 2031, expanding at a CAGR of 17% during 2023 – 2031. The growth of the market is attributed to the increasing access to Internet of Things (IoT), rising number of smartphone users, and reducing cost of data tariffs.
Email marketing is considered to be one of the most powerful weapons and smartest tools of digital marketing. Emails, as a marketing tool, are widely used by several business organizations as these communication technology can effectively display or reach to consumer about new goods, offer deals, and other services. Email marketing plays an important role in developing a bond with clients and customers as it can securely provide information about their demands from suppliers.
With the introduction of new features, automated email marketing presents a dynamic aspect as it facilitates automatic sending of emails as per the time schedule set in the mail or a defined interval. Furthermore, it allows users to take automated follow-up with individual customers and can attract many of these customers using several behavior-driven emails such as welcome series emails or user verification emails as well as birthday or anniversary emails.
Moreover, the facility of sending or using bulk email marketing offers key aspect for the market development. The bulk email marketing provides service providers or users easy means to connect or reach a large number of customers in a few sections giving same information about products and services. This marketing aids in the development of a well-established relationship between consumers and service providers. This marketing method is widely adopted by several industries as a key tool to promote or introduce several activities such as advertising e-commerce sites, offering coupons, and remarketing campaigns.
Email Marketing Market Trends, Drivers, Restraints, and Opportunities
- Technological advancement that helps in the development of innovative, versatile, feature-richness, and integrating capabilities of the software app is expected to drive the market growth in the coming years.
- Wide adoption of the email system for smarter business preparation, time scheduling, and data generation present key drivers that are projected to boost the market.
- Rising use of AI-integrated marketing tools to maximize customized content, time, and transactional emails are key factors driving the market growth.
- Lack of digital infrastructure particularly in developing economies and rising concerns for privacy violation can pose some major challenges. These factors are likely to hinder the growth of the email marketing market.
- Several e-mail marketing firms are facing a significant challenge as a result of the increased use of social media sites as a marketing medium. Rising use of social media platform as an alternative means for communication acts as a key restraining factor that can hamper the market expansion.
Scope of Email Marketing Market Report
The report on the global email marketing market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Email Marketing Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Applications (Business-to-business and Business-to-consumers)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner, and Vertical Response.
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Email Marketing Market Segment Insights
On the basis of applications, the market is bifurcated into business-to-business (B2B) and business-to-consumers (B2C). The B2C segment is expected to constitute a large market share during the forecast period owing to rising adoption of the platform for various communication applications to clients and consumers.
In terms of regions, the global email marketing market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a key share of the market in 2020 and is expected to constitute a large market share in the coming years owing to early adoption of advanced marketing technology and wide expansion of digital communication platforms. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to rapid development of industries impacted by industrialization.

Segments
The global email marketing market has been segmented on the basis of
Applications
- Business-to-business (B2B)
- Business-to-consumers (B2C)
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Some of the key players competing in the global email marketing are Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner, and Vertical Response. Majority of these companies are constantly focusing towards implementation of several market strategies including product launches, mergers, partnerships, collaborations, and production capacity expansion to enhance their market position.
