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Email Marketing Market Size, Analysis, Share & Forecast 2031

Email Marketing Market

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Segments - by Applications (Business-to-business and Business-to-consumers) and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Author :

Raksha Sharma

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Amulya Agarwal

Editor :

Shruti Bhat

Report Description

The global email marketing market size was valued at USD 12.4 Billion in 2022 and is anticipated to reach USD 50.94 Billion by 2031, expanding at a CAGR of 17% during the forecast period, 2023 – 2031. The growth of the market is attributed to the increasing access to Internet of Things (IoT), rising number of smartphone users, and the reduced cost of data tariffs.

Email marketing is considered to be one of the most powerful weapons and smartest tools of digital marketing. Emails, as a marketing tool, are widely used by several business organizations as this communication technology can effectively display or reach to consumers about new goods, offer deals, and other services. Email marketing plays an important role in developing a bond with clients and customers as it can securely provide information about their demands from suppliers.

With the introduction of new features, automated email marketing presents a dynamic aspect as it facilitates automatic sending of emails as per the time schedule set in the mail or a defined interval. Furthermore, it allows users to take automated follow-up with individual customers and can attract many of these customers using several behavior-driven emails such as welcome series emails or user verification emails as well as birthday or anniversary emails.

Moreover, the facility of sending or using bulk email marketing offers key aspect for the market development. The bulk email marketing provides service providers or users easy means to connect or reach a large number of customers in a few sections giving same information about products and services. This marketing aids in the development of a well-established relationship between consumers and service providers. This marketing method is widely adopted by several industries as a key tool to promote or introduce several activities such as advertising e-commerce sites, offering coupons, and remarketing campaigns.

Email Marketing Market Trends, Drivers, Restraints, and Opportunities

Technological advancement that helps in the development of innovative, versatile, feature-richness, and integrating capabilities of the software app is expected to drive the market growth in the coming years.
Wide adoption of the email system for smarter business preparation, time scheduling, and data generation present key drivers that are projected to boost the market.
Rising use of AI-integrated marketing tools to maximize customized content, time, and transactional emails are key factors driving the market growth.
Lack of digital infrastructure particularly in developing economies and rising concerns for privacy violation can pose some major challenges. These factors are likely to hinder the growth of the email marketing market.
Several e-mail marketing firms are facing a significant challenge as a result of the increased use of social media sites as a marketing medium. Rising use of social media platform as an alternative means for communication acts as a key restraining factor that can hamper the market expansion.

Scope of Email Marketing Market Report

The report on the global email marketing market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Email Marketing Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Applications (Business-to-business and Business-to-consumers)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner, and Vertical Response.

Email Marketing Market Segment Insights

On the basis of applications, the market is bifurcated into business-to-business (B2B) and business-to-consumers (B2C). The B2C segment is expected to constitute a large market share during the forecast period owing to the rising adoption of the platform for various communication applications to clients and consumers.

Regional Analysis

In terms of regions, the global email marketing market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a key share of the market in 2020 and is expected to constitute a large market share in the coming years owing to early adoption of advanced marketing technology and wide expansion of digital communication platforms. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to rapid development of industries impacted by industrialization.

Segments

The global email marketing market has been segmented on the basis of

Applications

Business-to-business (B2B)
Business-to-consumers (B2C)

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Pinpointe
Mailigen
Vertical Response
iContact
GetResponse
Constant Contact
Campaigner
iContact

Competitive Landscape

Some of the key players competing in the global email marketing are Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner, and Vertical Response. Majority of these companies are constantly focusing towards implementation of several market strategies including product launches, mergers, partnerships, collaborations, and production capacity expansion to enhance their market position.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Email Marketing Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Email Marketing Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Email Marketing Market - Supply Chain
  4.5. Global Email Marketing Market Forecast
     4.5.1. Email Marketing Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Email Marketing Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Email Marketing Market Absolute $ Opportunity
5. Global Email Marketing Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Email Marketing Market Size and Volume Forecast by Applications
     5.3.1. Business-to-business (B2B)
     5.3.2. Business-to-consumers (B2C)
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Email Marketing Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Email Marketing Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Email Marketing Demand Share Forecast, 2019-2026
7. North America Email Marketing Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Email Marketing Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Email Marketing Market Size and Volume Forecast by Applications
     7.4.1. Business-to-business (B2B)
     7.4.2. Business-to-consumers (B2C)
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Email Marketing Demand Share Forecast, 2019-2026
8. Latin America Email Marketing Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Email Marketing Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Email Marketing Market Size and Volume Forecast by Applications
     8.4.1. Business-to-business (B2B)
     8.4.2. Business-to-consumers (B2C)
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Email Marketing Demand Share Forecast, 2019-2026
9. Europe Email Marketing Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Email Marketing Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Email Marketing Market Size and Volume Forecast by Applications
     9.4.1. Business-to-business (B2B)
     9.4.2. Business-to-consumers (B2C)
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Email Marketing Demand Share Forecast, 2019-2026
10. Asia Pacific Email Marketing Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Email Marketing Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Email Marketing Market Size and Volume Forecast by Applications
     10.4.1. Business-to-business (B2B)
     10.4.2. Business-to-consumers (B2C)
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Email Marketing Demand Share Forecast, 2019-2026
11. Middle East & Africa Email Marketing Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Email Marketing Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Email Marketing Market Size and Volume Forecast by Applications
     11.4.1. Business-to-business (B2B)
     11.4.2. Business-to-consumers (B2C)
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Email Marketing Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Email Marketing Market: Market Share Analysis
  12.2. Email Marketing Distributors and Customers
  12.3. Email Marketing Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Pinpointe
     12.4.2. Mailigen
     12.4.3. iContact
     12.4.4. GetResponse
     12.4.5. Constant Contact
     12.4.6. Campaigner
     12.4.7. Vertical Response

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