Electric Hair Clipper & Trimmer Market

The global electric hair clipper & trimmer market size was valued at 5.37 Billion in 2020 and is estimated to expand at a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the rapid development of innovative hair trimmers and the advanced technology attached to these products.

Electric hair clipper & trimmer refers to electronic devices designed to use for hair removing or beard trimming for men and boys. Factors such as easy-to-use and convenient usage of the products are fueling the market growth. Moreover, the COVID-19 pandemic and its impact that forced to shut barber shops due to emergency lockdown act as a key opportunity to boost the demand for trimmers, especially among young boys and adults.

Additionally, the rapid innovation of products due to technological advancement presents a major aspect for the market expansion. For instance, China-based smartphone manufacturer, Xiaomi launched a beard trimmer in India in June 2019 with a range of products that have stainless steel body, corded/corded less usage, with good batter backup, waterproof, and convenient to carry during travel. In another event, Flipkart entered into a partnership with the Men’s grooming brand, Beardo in April 2019 to help the new company to launch its first-ever grooming kit and electric trimmer in India.

Increasing the trend of styling beard, hair, or stubbles among youth plays an important role to push the market expansion at a rapid pace. According to a report, Indian men usually spend around 14 minutes on hair grooming and 12 minutes on the face.

Market Trends, Drivers, Restraints, and Opportunities

• Easy and convenient operation of trimming devices is a key factor driving the market expansion.
• High safety and skin protection of these products as compared to other conventional methods using razors act key factors expected to fuel the market growth.
• Rapidly changing lifestyles and increasing disposal income of consumers are another main factors that help boost the electric hair clipper and trimmer market.
• Growing demand for personal care products among youth and adult men act as major drivers for the market expansion.
• Low power backup and short duration for the device operating possess major challenges that can hamper the market growth.
• Availability of other alternative to the trimmers such as hair removal creams, wax for body, and others are key restraining factors expected to impede the market growth.
• Growing R&D activities to help developing advanced and innovative hair trimmers devices from key players are offering lucrative opportunities for the market expansion.

Scope of Electric Hair Clipper & Trimmer Market Report

The report on the global electric hair clipper & trimmer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Electric Hair Clipper & Trimmer Market Segment Insights

Cordless segment holding a major market share

On the basis of products, the market can be categorized into corded and cordless. The cordless segment held a major share of the market in 2020 and is expected to account for a large market share during the forecast period. The cordless hair trimmers are battery operated devices, which are more handy and easy to carry or use for personal use. Availability of improved battery operating trimmers and a range of innovative devices act as key driving factors for the segment growth.

On the other hand, the corded segment is expected to register a CAGR of 1.7% during the forecast period due to the wide adoption of advanced features trimmers such as ergonomic shape, comfortable grip, and compact design. The introduction of various innovative products with improved power-saving motor and blade design are key driving factors for the segment growth.

Online segment is a fast-growing distribution channel

Based on distribution channels, the global electric hair clipper & trimmer market is bifurcated into online and offline. The offline segment represented more than 80.5% share of the global market in 2020 and is anticipated to account for a major share of the market during the forecast period. Availability of a wide variance of different products in retail shops including Wal-Mart, Reliance Digital, and Croma as well as other offline branded stores present key aspects for the segment growth.

Rapidly increasing opening up of retail stores across the world is driving the growth of the offline market. According to a study, more than 65% of consumers globally prefer to purchase the product with the help of knowledgeable salesman through offline stores. On the other hand, the online segment is projected to grow at a robust pace expanding at a CAGR of 4.1% in the coming years.

Enhancing product visibility, easy access to information of products using smartphones, and the feasibility to compare different items of different brands are some key factors that push the segment growth. Availability of a range of trimmers, heavy discount offers, and door-step delivery services at amazon.com, snapedeal.com, filpcart.com, and others play an important role for the segment expansion.

Asia Pacific is expected to exhibit robust CAGR

In terms of regions, the global electric hair clipper & trimmer market accounted for a major share of the market in 2020 and is anticipated to exhibit robust CAGR during the forecast period. Rising demand for hair trimmers and the growing trend of styling beards among young teenagers and adult men are key driving factors for the regional market growth.

Meanwhile, the market in Middle East and Africa is projected to reach a CAGR of 3.7% during the forecast period owing to the presence of a large number of the youth population in the region. Wide adoption of trimmers for hair and beard styling and trimming among the youth acts as a key factor fueling the regional market growth.

Segments

The global electric hair clipper & trimmer market has been segmented on the basis of

Products

• Corded
• Cordless

Distribution Channels

• Online
• Offline

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Koninklijke Philips N.V,
• Wahl Clipper Corporation
• Spectrum Brands
• Procter & Gamble
• Panasonic Corporation
• VEGA
• Sunbeam Products
•  Havells India Ltd.
• FLYCO
•  Xiaomi
• ZED LIFESTYLE PVT. LTD

Competitive Landscape

The global electric hair clipper and trimmer market is highly competitive in nature. Some of the major players in market have used various business strategies such as acquisitions, mergers, expansion, agreement, joint venture, partnership, launch new product, technology and others to expand their market footprints.

Key competitors in the global electric hair clipper & trimmer market are Koninklijke Philips N.V.; Wahl Clipper Corporation; Spectrum Brands, Inc.; Procter & Gamble; Panasonic Corporation; Conair Corporation; Andis Company; VEGA; Sunbeam Products, Inc.; Havells India Ltd.; FLYCO; Xiaomi; and ZED LIFESTYLE PVT. LTD.