The global Electric Face Cleanser market was valued at USD 7 Billion in 2019 and is estimated to reach USD 11.5 Billion by 2028. The market is anticipated to expand at a high CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing skin-related disorders and rising beauty consciousness among the consumers.
Air pollution is one of the main causes of skin disorders. It speeds up skin-aging and wrinkles. As a result, several consumers are gradually using skin care products such as sunscreen and body lotions as preventive measures. Electric face cleansers have been incorporated into the skincare routine, as it purifies the skin and cleans the pores that have been blocked due to dust and smoke particles. Electric face cleansers act as a single device that cleanses, moisturizes, exfoliates, and improves the texture of the skin.
The massaging function of these devices enhances circulation and skin elasticity, which reduces wrinkles. Furthermore, various skincare experts suggest following the above 4-step skincare ritual once a week for healthy skin. This is estimated to increase the market growth throughout the forecast period.
Special electric face cleansers have unique bristles to suit different skin types. The electric face cleanser market is acquiring a significant grip in households, due to its convenience. These devices are mainly battery operated, which makes it convenient to carry while traveling. Manufacturers are concentrating on product improvements by developing oscillation technology in the brushes. Clarisonic’s Mia model is an instance of such technology. The Mia model along with its vibrations, delivers 300 micro-massage movements every minute that removes makeup, dirt, and oil from the skin effectively.
The market penetration of electric face cleansers is quite low, as compared to other beauty devices, including hair styling and hair removal devices. Maintaining and cleaning electric face cleansers are one of the main challenges experienced by consumers. Frequent usage of facial brushes affects the product build-up in the bristles, which is challenging to remove, if not cleaned consistently. The product build-up frequently damages the bristles, making them hard and harming sensitive skin cells. This is expected to hamper the market growth throughout the forecast period.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing expediture on skincare products and treatments, owing to rising disposable income, is projected to propel the market.
- Rising awareness about skin health and beauty products is predicted to boost the market.
- Advantages like ease-of-use, cost effectiveness, and others are estimated to grow the demand for the product, specially for personal use.
- Growing number of people opting for salon-based beauty treatments, where electric face cleansers are used frequently, is anticipated to boost the market.
- Another key factor projected to hinder the market growth is low product penetration in most of the cosmetic markets such as India, China, and Brazil.
- Manufacturers are creating contractual alliances with branded and local salon brands to expand product sales. This is expected to present numerous opportunities for the expansion of the market.
Scope of the Report:
The report on the global electric face cleanser market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been involved in this report.
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Attributes
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Details
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Report Title
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Global Electric Face Cleanser Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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End-users (Personal and Commercial), Distribution Channels (Online and Offline)
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Regional Scope
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Asia Pacific, Europe, North America, Latin America, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Growth Factors, Competitive Landscape, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Amore Pacific Corp, Clinique Laboratories, Conair Corp, Hitachi Ltd, Loreal, Philips, and Pixnor
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Market Segment Insights:
Commercial segment to account for a large revenue share
Based on end-users, the market is bifurcated into personal and commercial.
The commercial segment is accounts for a large share of the global revenue. The key factor supporting the segment growth is the broad usage of the product in skin treatments such as facial and bleach in spas and salons. Majority of skin problems such as loose skin, wrinkles, and dry skin patches are observed among the ageing population, which is increasing their inclination for salon-based skin treatments. The range of electric beauty devices is huge in spas and salons, which is predicted to boost the market demand throughout the forecast period.
Personal segment is anticipated to witness a considerable growth
The personal segment is anticipated to witness a considerable growth over the forecast period. Rising awareness about these products is projected to increase the product demand. Consumers do not have enough time to follow a proper skin cleansing plan or make routine salon visits for skin treatments, owing to a hectic life. Such products are time-saving and cost-efficient alternatives to long skin treatments that are provided in salons.
Expanding demand for personal beauty devices is projected to positively affect the growth of the segment. Manufacturers are offering these products as a part of the complete face cleansing kit, which includes cleansing lotions or creams. However, high costs of the product may hamper market growth over the forecast period.
Offline segment to account for a large share of the overall revenue
On the basis of distribution channels, the market is segmented into online and offline. The offline segment accounts for a large revenue share. Consumers prefer testing electric devices before usage to check for any operational damages. Hence, demos, products, and tutorials are offered by offline channels to boost sales. Offline channels offer after-sale services for electric products in case of damage throughout the warranty period. This is expected to positively affect the segment growth in the coming years.
Manufacturers are setting up their own kiosks, retail stores, or salons around several countries to develop their market penetration, which is supporting the expansion of offline sales. Recently, Lakme launched its 400th salon in India. The consumers are predicted to directly purchase from such stores and salons, owing to post-sale facilities offered by the companies. This is projected to propel the segment during the forecast period.
Online segment is projected to register a substantial CAGR
The online segment is projected to register a substantial CAGR from 2021 to 2028, owing to rise in online beauty stores. Sales of electric cleansers are expected to increase significantly through online distribution. E-commerce is acquiring huge popularity due to improved market penetration methods and effective logistics. Some of the major e-commerce channels offer user ratings and reviews along with the product, that may affect the purchase of the products. This is estimated to propel the sales of electric face cleansers.
Additionally, manufacturers are advertising their products through their own websites, along with establishing contractual alliances with e-commerce distributors such as Nykaa and Purplle. In addition to such stores, there has been an increase in fashion and beauty bloggers who post reviews about products and offer online links or channels to buy. Similar advertising methods are projected to positively affect the online sales of electric face cleansers in the coming years.
The market in North America is anticipated to account for a key share
In terms of regions, the global electric face cleanser market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
The market in North America is anticipated to account for a key share during the forecast period. Rising ageing population, increased buying power, and growing skin-related disorders are the main factors contributing to the market expansion in this region. The ageing population in this region is gradually becoming aware of their appearance and looks. This is projected to increase the product demand throughout the forecast period. Additionally, the existence of major players in the market in this region has led to availability of a range of electric cleansers. Manufacturers are carrying out surveys regarding skin diseases/disorders to fuel product innovation in the market. According to a survey, almost 80%-85% adolescence population in North America is prone to acne. Such studies are urging manufacturers in the market to generate awareness about their products and boost the market.
Asia Pacific is projected to witness a rapid growth
The market in Asia Pacific is projected to witness a rapid growth, followed by the markets in Middle East & Africa over the forecast period. Growth in disposable income, along with the increase in cosmetics markets in this region, is estimated to boost the market for skincare products and devices. Furthermore, the electronic devices market is propelled by emerging countries such as China, Japan, and India. This is expected to expand the market for electric face cleansers.
Europe is predicted to witness a steady growth
The market in Europe is predicted to witness a steady growth, due to market maturity in this region. This region has the potential to exceed North America as the market leader, owing to increasing ageing population and growing development in countries such as Germany.
Segments
The global electric face cleanser market has been segmented based on
End-users
Distribution Channels
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Key participants competing in the global electric face cleanser market include Amore Pacific Corp, Clinique Laboratories, Conair Corp, Hitachi Ltd, Loreal, Philips, and Pixnor.
Acquisition of small-scale manufacturers of electric devices by crucial beauty market leaders is a key trend witnessed in this market. Product innovations are undertaken by manufacturers to expand their product offerings and attract customers. The market may observe slow growth in the under-developed nations of Central and Latin America, owing to a lack of awareness of electric face cleansers.
L’Oréal, a cosmetics company, recently purchased Clarisonic, a market leader in sonic skin care devices and technology. This achievement expanded L’Oréal’s brand range and enabled the company to enter the skin care device market.
Pixnor recently launched a 7-in-1 electric face cleanser to enhance its product offerings. This face cleanser comes with 7 various types of brushes. These brushes serve a unique cleansing purpose with in-built features such as cleaning, exfoliation, and massaging.
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