Report Description
Education & Learning Analytics Market Outlook 2031
The Education & Learning Analytics Market was USD 30.30 Billion 2022 and is likely to reach USD 124.48 Billion by 2031, expanding at a CAGR of 17% during 2023 – 2031. The growth of the market is attributed to growing need for fast and reliable education decision making.
Education & learning analytics is the measurement, collecting, reporting of data, and analysis on learners and their surroundings in order to better understand and optimise learning and learning environments.

The pandemic have forced the governments around the world to impose lockdown and close down offices, schools, and colleges. This has resulted, in companies implementing work from home (WFH) policy. Also schools and colleges have been forced to continue education and regular classes by using online platforms.
The global online retail market has therefore seen a boom due to the pandemic, not only because of WFH policies which are adopted by companies, but also increasing use of internet and mobile telecommunication platforms for daily business operations and many more stay-at-home activities. This has led a growing need for data driven education decision making.
Education & Learning Analytics Market Drivers, Restraints and Opportunities
- Cost-effectiveness of learning analytics and its major key benefits of the cloud segment is a major driving factor for market growth.
- Increasing efficiency of IOT and related technologies is another factor that drives the market during the forecast period.
- The inaccuracy of predicting software act as a major restraint factor for market growth.
- Threat of cyber-attacks because of such increased data manipulations and huge datasets, is estimated to hamper the market growth.
- Increasing demand for fast, and efficient data driven education & learning decision making services is expected to create lucrative opportunities during the forecast period.
Scope of Education & Learning Analytics Market Report
The report on the global education & learning analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Education & Learning Analytics Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Components (Software, and Services [Professional {Consulting, and Sports & maintenance}, and Managed]), Types (Predictive, Descriptive, and Prescriptive), Deployments (Cloud , and On-premise), End-users (Academics [Higher education , and K-12], Enterprises [Healthcare, Financial Services, Public Sector, Retail, and Others])
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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D2L Corporation; MicroStrategy Inc.; Saba Software; Blackboard Inc.; IBM Corporation; Microsoft; Oracle; and Tableau Software Inc.
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Education & Learning Analytics Market Segment Insights
The software segment to hold major market share
Based on the component, the education and learning analytics market is bifurcated into software and services. The services segment is further segregated into professional and managed. The software segment accounted for a major share of the market in 2018 and is anticipated to dominanate during the forecast period. Intense competition among leading players as well as increasing investments in R&D activities to boost their software package offerings is anticipated to drive the market. The services segment is anticipated to expand at a CAGR of 17% during the forecast period.

The predictive segment is expected to grow at a significant rate
In terms of types, the education and learning analytics market is divided into predictive, descriptive, and prescriptive analytics. The descriptive segment held the major market share in 2018 and is anticipated to continue dominating the market over the forecast period. The increased demand for descriptive education and learning analytics is due to features such as the capacity to evaluate Returns on Investment (RoI), deal with performance concerns, and analyse learner efficiency through positive feedback.
The predictive segment is predicted to witness important growth as predictive learning analytics is employed across varied industries to spot & analyse patterns in learning knowledge and predict future behaviours.

The cloud segment is projected to grow at a considerable pace
Based on deployment, the education and learning analytics market has been bifurcated into cloud and on-premise. The cloud segment emerged , as the most dominant sector in 2018, owing to organizations progressively preferring analytics services supported cloud platforms. This is often attributed to advantages of the cloud platform like low deployment price, optimized performance, customized services, and adaptability. The on-premise segment offers additional data security & privacy as compared to cloud deployment. However, the mounting prices of the installation of the on-premise model for learning analytics limit the expansion of this section.
The enterprise segment to dominate market
Based on end-users, the education and learning analytics market is bifurcated into academics and enterprise. The academics segment is further segregated into K-12 and higher education. The enterprise segment is sub-segmented into healthcare, financial services, public sector, retail, and others. The enterprise segment led the market in 2020 and is projected to register high growth over the forecast period. The adoption of such solutions within the banking sector is predicted to witness high growth, attributed to increasing use of core banking systems that value digital credit for clients, also based on their profile.
Asia Pacific is anticipated to dominate the market
In terms of regions, the education analytics market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for a market share of over 30% in 2020. The regional market growth is anticipated to growth on account of the growing use of AI technology, rising demand for video analysis, and aggressive investments within the latest technologies by sports associations. Asia Pacific is anticipated to dominate the market. Countries, like China and Japan, have developed sturdy sporting culture, are expected to drive the market.
Segments
The global education & learning analytics market has been segmented on the basis of
Types
- Predictive
- Descriptive
- Prescriptive
Deployments
Components
- Software
- Services
- Managed
- Professional
- Consulting
- Support & maintenance
End-users
- Enterprises
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- Healthcare
- Financial services
- Healthcare
- Public Sector
- Retail
- Others
Regional
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the Education & Learning Analytics Market iinclude D2L Corporation; MicroStrategy Inc.; Saba Software; Blackboard Inc.; IBM Corporation; Microsoft; Oracle; and Tableau Software Inc. Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Education & Learning Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Education & Learning Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Education & Learning Analytics Market - Supply Chain
4.5. Global Education & Learning Analytics Market Forecast
4.5.1. Education & Learning Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Education & Learning Analytics Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Education & Learning Analytics Market Absolute $ Opportunity
5. Global Education & Learning Analytics Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Education & Learning Analytics Market Size and Volume Forecast by Types
5.3.1. Predictive
5.3.2.
Descriptive
5.3.3.
Prescriptive
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Education & Learning Analytics Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Education & Learning Analytics Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Education & Learning Analytics Demand Share Forecast, 2019-2026
7. North America Education & Learning Analytics Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Education & Learning Analytics Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Education & Learning Analytics Market Size and Volume Forecast by Types
7.4.1. Predictive
7.4.2.
Descriptive
7.4.3.
Prescriptive
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Education & Learning Analytics Demand Share Forecast, 2019-2026
8. Latin America Education & Learning Analytics Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Education & Learning Analytics Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Education & Learning Analytics Market Size and Volume Forecast by Types
8.4.1. Predictive
8.4.2.
Descriptive
8.4.3.
Prescriptive
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Education & Learning Analytics Demand Share Forecast, 2019-2026
9. Europe Education & Learning Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Education & Learning Analytics Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Education & Learning Analytics Market Size and Volume Forecast by Types
9.4.1. Predictive
9.4.2.
Descriptive
9.4.3.
Prescriptive
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Education & Learning Analytics Demand Share Forecast, 2019-2026
10. Asia Pacific Education & Learning Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Education & Learning Analytics Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Education & Learning Analytics Market Size and Volume Forecast by Types
10.4.1. Predictive
10.4.2.
Descriptive
10.4.3.
Prescriptive
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Education & Learning Analytics Demand Share Forecast, 2019-2026
11. Middle East & Africa Education & Learning Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Education & Learning Analytics Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Education & Learning Analytics Market Size and Volume Forecast by Types
11.4.1. Predictive
11.4.2.
Descriptive
11.4.3.
Prescriptive
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Education & Learning Analytics Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Education & Learning Analytics Market: Market Share Analysis
12.2. Education & Learning Analytics Distributors and Customers
12.3. Education & Learning Analytics Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. D2L Corporation
12.4.2.
MicroStrategy Inc.
12.4.3.
Saba Software
12.4.4.
Blackboard Inc.
12.4.5.
IBM Corporation
12.4.6.
Microsoft
12.4.7.
Oracle
12.4.8.
Tableau Software Inc.