Europe E-Cigarettes Market

The Europe e-cigarette market size was valued at USD 10.14 Billion in 2022 and is likely to reach USD 30.22 Billion by 2031, expanding at a CAGR of 12.9% during 2023 – 2031. The growth of market is attributed to rising health concern, desire or attempt to quit/decrease consumption of traditional cigarettes, involves low-risk factor comparatively to combustible cigarettes.

Specialist retail stores such as vape shops and tobacconist is discovered to be one of the popular channel among the population and millennial.

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The demand for dual-use segment has increased significantly in e-cigarette segment and is estimated to drive the market for next few years.

In the year 2018 it is reported male users as compared to the females acquires a large market share but over the period the female smokers increased positively by targeting the prospect market such as Germany and United Kingdom.

Amid the COVID-19 outbreak many vape vendors adopted marketing strategies to boost the sale of their product, as the availability of e-cigarettes and its supplies are scares in physical form they started offering the products through online platform and offered masks and sanitizers on every purchase of vaping products.

Europe E-Cigarettes Market Trends, Drivers, Restraints, and Opportunities

• Increasing health concern and attempt to quit conventional cigarette is expected to drive the market during the forecast period.

• Low-risk factor compared to the conventional cigarette is estimated to boost the market in the coming years.

• Growing number of specialist retail stores exclusively deals in vape and vaping products is expected to spur the market during the projectile period.

• Rising awareness about long battery life, increased vapor production, and availability of multiple flavors is anticipated to fuel the market in the coming years.

• Stringent rule of regulators authorities in the Europe Union possess a major factor that can hamper the market growth during the projectile period.

• Tar formation is almost negligible in e-cigarette as compared to combustible cigarette which offers significant opportunities to the key players in the market.  

Scope of Europe E-Cigarettes Market Report

The report on the Europe e-cigarette market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Europe E-Cigarettes Market Segment Insights

The rechargeable but disposable cartomizer is estimated to account for key share of the market

Based on products, the market is fragmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The rechargeable but disposable cartomizer is estimated to account key share of the market in the coming years owing to its long life and tends to be affordable. However completely disposable model segment is estimated to grow at a steady rate due to continuous purchase of e-cigarettes after the disposal of the last one tend to be expensive.

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The automatic battery segment is anticipated to exhibit a high CAGR

On the basis of battery model, the market is bifurcated into automatic e-cigarette and manual e-cigarette. The automatic battery segment is anticipated to exhibit a high CAGR during the forecast period due to user-friendly and factors like traditional cigarette and low battery drainage.

The UK is estimated to dominate the market

In terms of geographies, the market is segregated into the United Kingdom, Italy, Spain, France, Germany, Russia, and Rest of Europe. The UK is estimated to hold a significant market share owing to rising number of user because of health concerns and support from authorities, and the country believe it involves low-risk factor as compared to the conventional form of cigarette making them one of the major market in Europe.

Segments

The europe e-cigarette market has been differentiated on the basis of

Products

• Completely Disposable Model
• Rechargeable but Disposable Cartomizer
• Personalized Vaporizer

Battery Types

• Automatic E-Cigarette
• Manual E-Cigarette

Geographies

• United kingdom
• Italy
• Spain
• France
• Germany
• Russia
• Rest of Europe

Key players

• Imperial brand plc
• Japan tobacco Inc.
• Altria group, Inc.
• Philip Morris international
• British American Tobacco Inc.

Competitive Landscape

Key players competing in the Europe e-cigarette market include Imperial brand plc; Japan tobacco Inc; Altria group, Inc; Philip Morris international; British American Tobacco Inc.

Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance

In January 2019, Japan tobacco Inc. launched two new tobacco vape products under their brand name Ploom they are Ploom TECH+ and Ploom S.

In August 2021, Japan tobacco Inc. launched a variety of e-cigarette naming Ploom X a next generation heated tobacco device available across Japan.

In May 2021, British American Tobacco Inc. becomes the first global carbon neutralize brand.

In October 2021, British American Tobacco Inc. announced their product vuse solo to receive US FDA vapour marketing authorization, confirming VUSE solo products are appropriate for the public health, innovative and less harmful alternative as compared to traditional cigarette.