Europe E Cigarettes Market Analysis, Share, Growth [2031]

Segments - Europe E-Cigarettes Market by Product (Completely Disposable Model, Rechargeable but Disposable Cartomizer, and Personalized Vaporizer ), Battery Model (Automatic E-Cigarette and Manual E-Cigarette), Geography (United kingdom, Italy, Spain, France, Germany, Russia, Rest of Europe)- Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

Author : Debadatta Patel

Fact-checked by : PARTHA PAUL

Editor : Shruti Bhat

Report Description

The Europe e-cigarette market size was valued at USD 10.14 Billion in 2022 and is likely to reach USD 30.22 Billion by 2031, expanding at a CAGR of 12.9% during 2023 – 2031. The growth of market is attributed to rising health concern, desire or attempt to quit/decrease consumption of traditional cigarettes, involves low-risk factor comparatively to combustible cigarettes.

Specialist retail stores such as vape shops and tobacconist is discovered to be one of the popular channel among the population and millennial.

The demand for dual-use segment has increased significantly in e-cigarette segment and is estimated to drive the market for next few years.

In the year 2018 it is reported male users as compared to the females acquires a large market share but over the period the female smokers increased positively by targeting the prospect market such as Germany and United Kingdom.

Amid the COVID-19 outbreak many vape vendors adopted marketing strategies to boost the sale of their product, as the availability of e-cigarettes and its supplies are scares in physical form they started offering the products through online platform and offered masks and sanitizers on every purchase of vaping products.

Europe E-Cigarettes Market Trends, Drivers, Restraints, and Opportunities

Increasing health concern and attempt to quit conventional cigarette is expected to drive the market during the forecast period.
Low-risk factor compared to the conventional cigarette is estimated to boost the market in the coming years.
Growing number of specialist retail stores exclusively deals in vape and vaping products is expected to spur the market during the projectile period.
Rising awareness about long battery life, increased vapor production, and availability of multiple flavors is anticipated to fuel the market in the coming years.
Stringent rule of regulators authorities in the Europe Union possess a major factor that can hamper the market growth during the projectile period.
Tar formation is almost negligible in e-cigarette as compared to combustible cigarette which offers significant opportunities to the key players in the market.

Scope of Europe E-Cigarettes Market Report

The report on the Europe e-cigarette market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Europe E-cigarette market –Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Product (Completely Disposable Model, Rechargeable but Disposable Cartomizer, and Personalized Vaporizer), Battery Model (Automatic E-Cigarette and Manual E-Cigarette)
Geographical Scope	United kingdom, Italy, Spain, France, Germany, Russia, Rest of Europe
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Imperial brand plc; Japan tobacco Inc; Altria group, Inc; Philip Morris international; British American Tobacco Inc.

Europe E-Cigarettes Market Segment Insights

The rechargeable but disposable cartomizer is estimated to account for key share of the market

Based on products, the market is fragmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. The rechargeable but disposable cartomizer is estimated to account key share of the market in the coming years owing to its long life and tends to be affordable. However completely disposable model segment is estimated to grow at a steady rate due to continuous purchase of e-cigarettes after the disposal of the last one tend to be expensive.

The automatic battery segment is anticipated to exhibit a high CAGR

On the basis of battery model, the market is bifurcated into automatic e-cigarette and manual e-cigarette. The automatic battery segment is anticipated to exhibit a high CAGR during the forecast period due to user-friendly and factors like traditional cigarette and low battery drainage.

The UK is estimated to dominate the market

In terms of geographies, the market is segregated into the United Kingdom, Italy, Spain, France, Germany, Russia, and Rest of Europe. The UK is estimated to hold a significant market share owing to rising number of user because of health concerns and support from authorities, and the country believe it involves low-risk factor as compared to the conventional form of cigarette making them one of the major market in Europe.

Segments

The europe e-cigarette market has been differentiated on the basis of

Products

Completely Disposable Model
Rechargeable but Disposable Cartomizer
Personalized Vaporizer

Battery Types

Automatic E-Cigarette
Manual E-Cigarette

Geographies

United kingdom
Italy
Spain
France
Germany
Russia
Rest of Europe

Key players

Imperial brand plc
Japan tobacco Inc.
Altria group, Inc.
Philip Morris international
British American Tobacco Inc.

Competitive Landscape

Key players competing in the Europe e-cigarette market include Imperial brand plc; Japan tobacco Inc; Altria group, Inc; Philip Morris international; British American Tobacco Inc.

Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance

In January 2019, Japan tobacco Inc. launched two new tobacco vape products under their brand name Ploom they are Ploom TECH+ and Ploom S.

In August 2021, Japan tobacco Inc. launched a variety of e-cigarette naming Ploom X a next generation heated tobacco device available across Japan.

In May 2021, British American Tobacco Inc. becomes the first global carbon neutralize brand.

In October 2021, British American Tobacco Inc. announced their product vuse solo to receive US FDA vapour marketing authorization, confirming VUSE solo products are appropriate for the public health, innovative and less harmful alternative as compared to traditional cigarette.

Europe E Cigarettes Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. E-Cigarettes Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. E-Cigarettes Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. E-Cigarettes Market - Supply Chain
  4.5. Global E-Cigarettes Market Forecast
     4.5.1. E-Cigarettes Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. E-Cigarettes Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. E-Cigarettes Market Absolute $ Opportunity
5. Global E-Cigarettes Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. E-Cigarettes Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global E-Cigarettes Demand Share Forecast, 2019-2026
6. North America E-Cigarettes Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America E-Cigarettes Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America E-Cigarettes Demand Share Forecast, 2019-2026
7. Latin America E-Cigarettes Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America E-Cigarettes Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America E-Cigarettes Demand Share Forecast, 2019-2026
8. Europe E-Cigarettes Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe E-Cigarettes Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe E-Cigarettes Demand Share Forecast, 2019-2026
9. Asia Pacific E-Cigarettes Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific E-Cigarettes Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific E-Cigarettes Demand Share Forecast, 2019-2026
10. Middle East & Africa E-Cigarettes Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa E-Cigarettes Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa E-Cigarettes Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global E-Cigarettes Market: Market Share Analysis
  11.2. E-Cigarettes Distributors and Customers
  11.3. E-Cigarettes Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Imperial brand plc
     11.4.2. Japan tobacco Inc.
     11.4.3. Altria group, Inc.
     11.4.4. Philip Morris international
     11.4.5. British American Tobacco Inc.