Driving Protection Gear Market Size, Share & Analysis | 2032

Report Description

Driving Protection Gear Market Outlook 2032

The global driving protection gear market size was USD 54.4 Billion in 2023 and is projected to reach USD 85.12 Billion by 2032, expanding at a CAGR of 5.1 % during 2024–2032. The market growth is attributed to the increasing safety awareness among consumers and stringent regulatory mandates for the use of protective gear.

Increasing safety awareness among consumers and a growing regulatory focus on road safety are driving the market. Governments across the world have implemented stringent regulations mandating the use of protective equipment for riders of two-wheelers, to mitigate the risk of severe injuries in the event of accidents. This has been a significant catalyst in propelling the demand for high-quality driving protection gear among individual consumers and commercial fleet operators.

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Growing adoption of motorcycles and scooters as a preferred mode of transportation in urban areas is further propelling the market. Manufacturers are investing heavily in research and development to introduce technologically advanced products that offer enhanced comfort, durability, and impact protection, catering to the evolving needs of consumers.

Rising disposable incomes and the increasing availability of driving protection gear through online sales channels are playing crucial roles in fueling the market. Consumers are willing to invest in premium-quality protective gear that ensures their safety on the road. The market is expected to witness significant opportunities as regulatory bodies continue to emphasize the importance of road safety and push for the adoption of mandatory safety standards. For instance,

• In 2023, the European Union introduced new regulations that mandate the use of airbag-equipped jackets and other advanced protective gear for all motorcycle riders within the region. This move is expected to drive the adoption of high-performance driving protection gear among consumers and fleet operators.

Impact of Artificial Intelligence (AI) in the Driving Protection Gear Market

The integration of AI has revolutionized the driving protection gear industry, offering enhanced safety features and personalized user experiences. Manufacturers are leveraging AI-powered systems to develop intelligent protective gear that detects and responds to various road conditions and rider behaviors. These advanced solutions utilize sensors, machine learning algorithms, and real-time data analysis to provide riders with immediate alerts and tailored protection, significantly improving their overall safety on the road.

Furthermore, AI-enabled driving protection gear is equipped with predictive maintenance capabilities, allowing for proactive monitoring of the equipment's performance and condition. This enables manufacturers to anticipate potential issues and proactively address them, ensuring the longevity and reliability of these critical safety products. The incorporation of AI has streamlined the design and production processes, enabling manufacturers to develop customized and ergonomic protective gear that caters to the specific needs and preferences of individual riders. For instance,

• In December 2023, In&motion Technology launched the Klim Ai-1 Smart Airbag Vest. This state-of-the-art vest offers best-in-class performance and protection, with features such as predictive crash detection, pre-impact inflation, and integrated CE back protection.

Rising demand for customized and personalized driving protection gear is augmenting the market. Consumers are seeking products tailored to their specific preferences, body types, and riding styles, which makes brands offer personalized solutions and strengthen their market position.

Driving Protection Gear Market Dynamics

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Major Drivers

Increasing safety awareness among consumers, coupled with a growing regulatory focus on road safety is driving the market. Governments across various regions are implementing stringent regulations that mandate the use of protective equipment for two-wheeler riders, to mitigate the risk of severe injuries in the event of accidents. For instance,

• In 2023, Arai Helmet unveiled its new RX-7X model, featuring improved ventilation and an updated shell design for enhanced safety and comfort.

Surging adoption of motorcycles and scooters are propelling the market. The rising popularity and sales of motorcycles, scooters, and other two-wheelers in developing economies boosted the adoption of driving protection gears. The growing preference for two-wheelers as a mode of transportation in urban areas is fueling the market.

Existing Restraints

High costs associated with advanced driving protection gear specialty products with cutting-edge safety features are expected to hamper the market. Consumers in price-sensitive regions are deterred from purchasing these premium-priced products, thereby restraining the market.

Limited awareness about the importance and benefits of driving protection gear in emerging and developing economies is anticipated to restrain the market. Educating consumers in these regions about the necessity of protective equipment for two-wheeler riders is expected to be a key challenge for manufacturers and regulatory bodies.

Emerging Opportunities

Growing adoption of smart and connected driving protection gear is expected to present significant opportunities in the market. These advanced products, equipped with features such as GPS tracking, real-time accident detection, and seamless connectivity, are anticipated to enhance rider safety and appeal to tech-savvy consumers, driving the market. For instance,

• In 2023, Dainese launched its latest D-air Street 3 airbag system for motorcycle riders, offering advanced impact protection and connected safety features.

Increasing investments by manufacturers in research and development to innovate and introduce technologically advanced driving protection gear are expected to create new avenues in the market during the projected period. These efforts to develop products with improved comfort, durability, and impact protection are anticipated to cater to the evolving needs of consumers and drive the market.

Scope of the Driving Protection Gear Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.

Regional Outlook

In terms of region, the global driving protection gear market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The Asia Pacific region held a major market share in 2023, owing to the surging demand for two-wheelers and the increasing adoption of protective gear by riders in countries such as India, China, and Japan. The growing safety awareness among consumers, coupled with stringent government regulations mandating the use of protective equipment is driving the market in the region.

The market in North America is projected to grow at a significant pace during the forecast period, driven by the increasing popularity of recreational activities such as motorcycle riding and the heightened focus on rider safety. The well-established regulatory framework prioritizes road safety and has mandated the use of protective gear, thereby propelling the demand for driving protection products. Furthermore, the availability of technologically advanced and innovative driving protection gear, along with the rising disposable incomes of consumers, is fueling the market

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Driving Protection Gear Market Segment Insights

Product Type Segment Analysis

Based on product type, the driving protection gear market is divided into helmets, jackets & vests, gloves, knee & elbow pads, boots, and others. The helmets segment held the largest market share in the global driving protection gear market in 2023, owing to the widespread adoption and stringent regulatory mandates for helmet usage among two-wheeler riders. Bike helmets are considered the primary and most effective safety equipment, as they provide crucial head protection in the event of an accident. The increasing safety awareness among consumers and government initiatives to promote helmet usage drive the segment. For instance, 

• In 2021, Shoei developed the Shoei X-Spirit 3 helmet through wind tunnel testing at speeds up to 240 km/h. The helmet features an integrated rear spoiler that stabilizes, with small replaceable ailerons. Additionally, the helmet incorporates a spoiler on the chin that controls the airflow in the lower portion of the helmet.

The jackets & vests segment is expected to generate the largest revenue in the market during the assessment years. The growing demand for these products is driven by their ability to provide comprehensive upper-body protection, including vital organs and the spine. Manufacturers are focusing on developing jackets & vests with advanced features such as impact-absorbing materials, ventilation systems, and enhanced visibility, catering to the evolving preferences of individual consumers and commercial fleet operators.

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Material Segment Analysis

On the basis of material, the global market is segregated into thermoplastic polyurethane (TPU), polycarbonate (PC), fiberglass reinforced plastic (FRP), carbon fiber, Kevlar, and others. The carbon fiber segment held the largest market share in the market in 2023, attributed to the growing demand for lightweight, durable, and high-performance protective equipment among riders. Carbon fiber offers superior impact resistance and exceptional strength-to-weight ratio, making it a preferred material for the manufacturing of driving protection gear.

The Kevlar segment is anticipated to grow at a substantial CAGR during the projected period, driven by exceptional tensile strength, cut resistance, and abrasion resistance of the material. Kevlar-based driving protection gear, such as gloves and abrasion-resistant panels in jackets, provides superior protection against impacts and road rash, making it an increasingly popular choice among riders. The growing awareness of the benefits offered by Kevlar-reinforced protective equipment, coupled with the availability of innovative product designs, is expected to fuel the segment in the coming years.

Application Segment Analysis

Based on application, the driving protection gear market is segmented into motorcycles, scooters, mopeds, all-terrain vehicles (ATVS), snowmobiles, and others. The motorcycles segment held the largest share of the market in terms of revenue in 2023. This is attributed to the significant demand for protective equipment among motorcycle riders, driven by the higher speeds and greater exposure to road hazards associated with this mode of transportation. The increasing popularity of motorcycles as a preferred mode of commute in developing regions is fueling the segment.

The snowmobiles segment is projected to register a robust growth rate during the assessment years, driven by the rising popularity of recreational snowmobiling activities and the need for specialized protective gear in harsh winter conditions. The demand for impact-resistant, insulated, and weather-resistant driving protection gear, such as helmets, jackets, and gloves, is expected to surge, as riders seek to ensure their safety while navigating snowy and icy terrains.

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Distribution Channel Segment Analysis

On the basis of distribution channel, the market is divided into offline and online. The offline segment generated a major revenue share of the market in 2023, owing to the continued preference of consumers to purchase safety-critical products such as driving protection gear through physical retail channels, where they physically inspect and try the products before making a purchase. The wide availability of driving protection gear across a network of offline stores, along with the personalized assistance and guidance provided by sales personnel is driving the segment.

The online segment is projected to register a robust growth rate during the assessment years, driven by the increasing adoption of e-commerce platforms and the growing consumer preference for the convenience and accessibility offered by online shopping channels. The availability of a wide range of driving protection gear options, competitive pricing, and the ability to compare products across multiple brands are driving the segment.

End-user Segment Analysis

Based on end-user, the driving protection gear market is bifurcated into individual consumers and commercial fleets. The individual consumers segment led the global driving protection gear market in terms of revenue in 2023, due to the growing safety awareness among individual riders of motorcycles and scooters, who are increasingly investing in high-quality protective equipment to ensure their safety. The rising popularity of recreational and leisure riding activities, coupled with stringent government regulations mandating the use of driving protection gear is augmenting the segment.

The commercial fleets segment, comprising logistics, delivery, and ride-hailing companies, is projected to register a robust growth rate during the assessment years. This is attributed to the growing emphasis on employee safety and the implementation of strict safety protocols by these organizations. Commercial fleet operators are increasingly recognizing the importance of providing their riders with comprehensive driving protection gear to mitigate the risks associated with on-road accidents and ensure the well-being of their workforce. The need to comply with regulatory requirements and maintain high safety standards is expected to fuel the segment during assessment years.