Digital Workplace Market by Organizations (Large Enterprises and Small & Medium Enterprises), Components (Services and Solutions), End-users (Manufacturing, Retail & Consumer Goods, BFSI, IT & Telecommunication, Healthcare & Pharmaceuticals, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The global digital workplace market size was valued at USD 25.55 billion in 2020 and is anticipated to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the transition for more digitization of workplace with the purpose of transforming personnel, technology, and business processes in such a way that it enhances operational efficiency and contributes to reaching organizational goals.

Digital workplace is a modern and virtual form of traditional workplace. It helps employees perform efficiently and effectively without disrupting ongoing operations. Computers, laptops, virtual assistant technology, smartphone devices, and immersive workspaces are all part of the digital workplace ecosystem. There are a variety of solutions, software, and technologies available that make working at the office simple, comfortable, and flexible for employees. The digital workplace offers an employee-friendly work environment with a great work balance. It offers value-added disruption to the workplace that cannot be supported by standard workplace services. The impact of COVID-19 pandemic on digital workplace market is significantly less as the market remains steady. Moreover, adoption of technologies, transition in workplace to employee-centric from business-centric, and demand for remote profile have remained on track.

Market Trends, Drivers, Restraints, and Opportunities

• Organizations are gradually enabling employees to bring their own devices to work, necessitating a workplace change. This presents a key driving factor of the market.
• Wide adoption of digital workplace by small & medium enterprises is projected to boost the market development in the coming years.
• Issues concerning to cyber-attacks on digital workplace platforms acts as a major restraining factor. This is anticipated to hamper the market growth during the projected period.
• Using social media at work may cause distractions and have negative impact on employee productivity. This is a major factor that can affect the market growth.
• Increasing demand from employees for remote working capabilities to achieve work-life balance is predicted to provide potential growth opportunities for the market.

Scope of the Report

The report on the global digital workplace market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Large enterprises segment to grow at a rapid pace

Based on organizations, the global digital workplace market is bifurcated into large enterprises and small & medium enterprises. The large enterprises segment is expected to grow at a rapid pace during the forecast period owing to adoption of digital workplace to provide improved workplace experience for their employees. However, the small & medium enterprises segment is expected to register a considerable CAGR during the forecast period due to the need for collaboration and communication tools, which help in boosting employees’ productivity and efficiency.

Service segment to witness robust market share

On the basis of components, the market is bifurcated into services and solutions. The service segment is anticipated to witness robust market during the forecast period owing to wide availability of professional and managed services such as desktop virtualization and managed mobility offered to major companies. In large enterprises, these services facilitate the adoption of the digital workplace due to rising adoption of cloud-based platforms. On the other hand, the solution segment is anticipated to expand at a considerable rate during the forecast period. Solutions are obtaining appeal attributed to the benefits they offer such as greater resource usage, which leads to higher-quality security and application delivery.

IT & telecommunication to expand at a considerable CAGR

Based on end-users, the market is segmented into manufacturing, retail & consumer goods, BFSI, IT & telecommunication, healthcare & pharmaceuticals, and others. The IT & telecommunication segment is anticipated to expand at a considerable CAGR during the forecast period. Increased trend for remote working, rapid acceptance of software services, and Bring Your Own Device (BYOD) across business operations of the IT sector present key drivers of the segment growth. However, the healthcare & pharmaceuticals segment is expected to witness a considerable growth during the forecast period. The advent of digital workplace technologies has not only transformed the healthcare business in terms of securing critical patient information but it has also improved its usability. This has helped to improve patient care.

North America to constitute a key market share

In terms of regions, the global digital workplace market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to major adoption of digital workplace in the organizational culture in the region. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period attributed to the presence of major IT sectors and growing retail sector in rising economies across the region.

Segments

Segments Covered in the Report

The global digital workplace market has been segmented on the basis of

Organizations

• Large Enterprises
• Small & Medium Enterprises

Components

• Service
• Solution

End-users

• Manufacturing
• Retail & Consumer Goods
• BFSI
• IT & Telecommunication
• Healthcare & Pharmaceuticals

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Wipro Limited
• IBM
• DXC Technology Company
• HCL Technologies Limited
• Atos SE
• NTT Data Corporation
• Citrix Systems, Inc.
• Tata Consultancy Services Limited

Competitive Landscape

Key players competing in the global digital workplace market are Wipro Limited; IBM; DXC Technology Company; HCL Technologies Limited; Atos SE; NTT Data Corporation; Citrix Systems, Inc.; and Tata Consultancy Services Limited. Companies are focusing on business strategies such as partnerships, collaborations, and merger & acquisitions to expand their market share. Furthermore, key players are also engaging to expand their capacity to leverage their market position.

In May 2018, Citrix has announced the debut of the digital workspace, which was designed to bring together user experiences and secure mobile, virtual apps, and other content across all endpoints. In 2017, IBM released a new solution as IBM Cloud Application Performance Management (API), which included features such as resource inspection and transaction tracking for IBM API connect atmospheres.