Digital Video Advertising Market

Digital Video Advertising Market By Types (Desktop and Mobile), End-users (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Entertainment & Media, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-572
  • Author: Growth Market Reports
  • Rating: 4.6
  • Total Reviews: 2
  • No. Of Pages: 194
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The global digital video advertising market size was valued at USD 26.2 billion in 2020 and is projected to expand at a substantial CAGR during the forecast period. Growth of the market is attributed to promotion of brand products of a company to the target customers by providing effective, conceptual, and organized advertisements. Accessibility of low cost internet with high speed and increasing use of smart phones among people are projected to drive the market growth during the forecast period.

Technological innovation and dynamic behaviour of customers allow advertisers to adopt innovative methods of digital video advertising. Increasing usage of visual media among people rather than traditional techniques such as cable networks and TV channels helps advertisers to publish digital video content to reach target audience.
 

Digital Video Advertising Market Key Takeaways

Market Trends, Drivers, Restraints, and Opportunities

  • Advanced methods to recognize activity of target customers on social media to analyze viewing trends and effective search engine optimization. This is expected to boost he market in the coming years.
  • Availability of different digital platforms that allows brands and marketers to present appropriate advertisement to customers present a key driving factor for the market growth.
  • Accessibility of high speed internet at low cost and increasing demand of people to access subscription-free content helps marketers to reach target customers by presenting divergent advertisements. This is anticipated to propel the market expansion.
  • Requirement of high capital investment for digital media platforms is expected to hinder the market growth in the upcoming years.
  • Introduction of advanced techniques such as vertical filmography, immersive or spherical digital videos, and proposed divergent experience of advertisements are anticipated to create significant opportunities for market expansion in the upcoming years.

Scope of the Report

The report on the global digital video advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Digital Video Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Desktop and Mobile) and End-users (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Entertainment & Media, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

The key players in the real-time locating systems market include PubMatic Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC, Buzzfeed Inc., and Vice Media Group.

 

Market Segment Insights

Mobile segment is expected to represent a key market share
On the basis of types, the global digital video advertising market is bifurcated into desktop and mobile. The mobile segment is expected to represent a key share of the market during the forecast period, owing to widespread usage of mobiles and smart phones across the world. Growth of the segment is attributed to increasing affordability of smart phones, high speed internet offered at low cost, and accessible content to people as per their interest.

Consumer goods & electronics segment is projected to exhibit a high CAGR
In terms of end-users, the market is divide into retail, automotive, financial services, telecom, consumer goods & electronics, entertainment & media, and others. The consumer goods & electronics segment is projected to exhibit a high CAGR during the forecast period owing to wide adoption of several digital video platforms for promotion of especially consumer electronic items. The rising demand for consumers products due to large number of population and increasing disposable income of a large number of consumers globally are acting as major drivers for the segment growth.

North America is projected to account for a key market share
Based on regions, the market can be classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is estimated to register a significant CAGR during the forecast period, owing to increasing accessibility of mobiles and smart phones among customers. Increased screen time tends to promote digital video advertisements. Furthermore, the movement of individuals from old cable network to modern digital OTT platforms is expected to create opportunities for market growth in the upcoming years. However, Asia Pacific accounted for a notable market share in 2020 and is expected to register a high CAGR in the coming years, due to increasing proficiency of internet, digital media, and short video apps.
 

Digital Video Advertising Market By Regions

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Video Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Digital Video Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Digital Video Advertising Market - Supply Chain
  4.5. Global Digital Video Advertising Market Forecast
     4.5.1. Digital Video Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Digital Video Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Digital Video Advertising Market Absolute $ Opportunity
5. Global Digital Video Advertising Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Digital Video Advertising Market Size and Volume Forecast by Types
     5.3.1. Desktop
     5.3.2. Mobile
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Digital Video Advertising Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Digital Video Advertising Market Size and Volume Forecast by End Users
     6.3.1. Retail
     6.3.2. Automotive
     6.3.3. Financial Services
     6.3.4. Telecom
     6.3.5. Consumer Goods & Electronics
     6.3.6. Entertainment & Media
     6.3.7. Others
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Digital Video Advertising Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Digital Video Advertising Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Digital Video Advertising Demand Share Forecast, 2019-2026
8. North America Digital Video Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Digital Video Advertising Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Digital Video Advertising Market Size and Volume Forecast by Types
     8.4.1. Desktop
     8.4.2. Mobile
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Digital Video Advertising Market Size and Volume Forecast by End Users
     8.7.1. Retail
     8.7.2. Automotive
     8.7.3. Financial Services
     8.7.4. Telecom
     8.7.5. Consumer Goods & Electronics
     8.7.6. Entertainment & Media
     8.7.7. Others
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Digital Video Advertising Demand Share Forecast, 2019-2026
9. Latin America Digital Video Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Digital Video Advertising Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Digital Video Advertising Market Size and Volume Forecast by Types
     9.4.1. Desktop
     9.4.2. Mobile
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Digital Video Advertising Market Size and Volume Forecast by End Users
     9.7.1. Retail
     9.7.2. Automotive
     9.7.3. Financial Services
     9.7.4. Telecom
     9.7.5. Consumer Goods & Electronics
     9.7.6. Entertainment & Media
     9.7.7. Others
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Digital Video Advertising Demand Share Forecast, 2019-2026
10. Europe Digital Video Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Digital Video Advertising Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Digital Video Advertising Market Size and Volume Forecast by Types
     10.4.1. Desktop
     10.4.2. Mobile
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Digital Video Advertising Market Size and Volume Forecast by End Users
     10.7.1. Retail
     10.7.2. Automotive
     10.7.3. Financial Services
     10.7.4. Telecom
     10.7.5. Consumer Goods & Electronics
     10.7.6. Entertainment & Media
     10.7.7. Others
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Digital Video Advertising Demand Share Forecast, 2019-2026
11. Asia Pacific Digital Video Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Digital Video Advertising Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Digital Video Advertising Market Size and Volume Forecast by Types
     11.4.1. Desktop
     11.4.2. Mobile
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Digital Video Advertising Market Size and Volume Forecast by End Users
     11.7.1. Retail
     11.7.2. Automotive
     11.7.3. Financial Services
     11.7.4. Telecom
     11.7.5. Consumer Goods & Electronics
     11.7.6. Entertainment & Media
     11.7.7. Others
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Digital Video Advertising Demand Share Forecast, 2019-2026
12. Middle East & Africa Digital Video Advertising Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Digital Video Advertising Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Digital Video Advertising Market Size and Volume Forecast by Types
     12.4.1. Desktop
     12.4.2. Mobile
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Digital Video Advertising Market Size and Volume Forecast by End Users
     12.7.1. Retail
     12.7.2. Automotive
     12.7.3. Financial Services
     12.7.4. Telecom
     12.7.5. Consumer Goods & Electronics
     12.7.6. Entertainment & Media
     12.7.7. Others
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Digital Video Advertising Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Digital Video Advertising Market: Market Share Analysis
  13.2. Digital Video Advertising Distributors and Customers
  13.3. Digital Video Advertising Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. PubMatic Inc.
     13.4.2. Conversant LLC
     13.4.3. Longtail Ad Solutions Inc.
     13.4.4. Tremor International Ltd.
     13.4.5. Verizon Media
     13.4.6. Viant Technology LLC
     13.4.7. Buzzfeed Inc.
     13.4.8. Vice Media Group

Segments Covered in the Report
The global digital video advertising market has been segmented on the basis of

Types

  • Desktop
  • Mobile

End-users

  • Retail
  • Automotive
  • Financial Services
  • Telecom
  • Consumer Goods & Electronics
  • Entertainment & Media
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Some of the key players competing in the market are PubMatic Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC, Buzzfeed Inc., and Vice Media group. Many of these players are actively engaged in the adoption of several market strategies such as mergers, product launches, collaborations, and capacity expansion to enhance their market share. For instance, PubMatic Inc. launched supply side platforms (SSP) to facilitate low-cost advertisement versions in 2019.
 

Digital Video Advertising Market By Key Players

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