The Global Digital Video Advertising Market size was valued at USD 68.95 Billion in 2022 and is expected to surpass USD 711.18 Billion by 2031, expanding at a CAGR of 29.6% during the forecast period, 2023 – 2031. Growth of the market is attributed to promotion of brand products of a company to the target customers by providing effective, conceptual, and organized advertisements. Accessibility of low cost internet with high speed and increasing use of smart phones among people are projected to drive the market growth during the forecast period.
Technological innovation and dynamic behaviour of customers allow advertisers to adopt innovative methods of digital video advertising. Increasing usage of visual media among people rather than traditional techniques such as cable networks and TV channels helps advertisers to publish digital video content to reach target audience.
Market Trends, Drivers, Restraints, and Opportunities
-
Advanced methods to recognize activity of target customers on social media to analyze viewing trends and effective search engine optimization. This is expected to boost he market in the coming years.
-
Availability of different digital platforms that allows brands and marketers to present appropriate advertisement to customers present a key driving factor for the market growth.
-
Accessibility of high speed internet at low cost and increasing demand of people to access subscription-free content helps marketers to reach target customers by presenting divergent advertisements. This is anticipated to propel the market expansion.
-
Requirement of high capital investment for digital media platforms is expected to hinder the market growth in the upcoming years.
-
Introduction of advanced techniques such as vertical filmography, immersive or spherical digital videos, and proposed divergent experience of advertisements are anticipated to create significant opportunities for market expansion in the upcoming years.
Scope of Digital Video Advertising Market Report
The report on the global digital video advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes
|
Details
|
|
Report Title
|
Digital Video Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
|
Base Year
|
2022
|
|
Historic Data
|
2016–2021
|
|
Forecast Period
|
2023–2031
|
|
Segmentation
|
Types (Desktop and Mobile) and End-users (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Entertainment & Media, and Others)
|
|
Regional Scope
|
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
|
|
Report Coverage
|
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
|
|
Key Players Covered in the Report
|
The key players in the real-time locating systems market include PubMatic Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC, Buzzfeed Inc., and Vice Media Group.
|
Digital Video Advertising Market Segment Insights
Mobile segment is expected to represent a key market share
On the basis of types, the global digital video advertising market is bifurcated into desktop and mobile. The mobile segment is expected to represent a key share of the market during the forecast period, owing to widespread usage of mobiles and smart phones across the world. Growth of the segment is attributed to increasing affordability of smart phones, high speed internet offered at low cost, and accessible content to people as per their interest.
Consumer goods & electronics segment is projected to exhibit a high CAGR
In terms of end-users, the market is divide into retail, automotive, financial services, telecom, consumer goods & electronics, entertainment & media, and others. The consumer goods & electronics segment is projected to exhibit a high CAGR during the forecast period owing to wide adoption of several digital video platforms for promotion of especially consumer electronic items. The rising demand for consumers products due to large number of population and increasing disposable income of a large number of consumers globally are acting as major drivers for the segment growth.
North America is projected to account for a key market share
Based on regions, the market can be classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is estimated to register a significant CAGR during the forecast period, owing to increasing accessibility of mobiles and smart phones among customers. Increased screen time tends to promote digital video advertisements. Furthermore, the movement of individuals from old cable network to modern digital OTT platforms is expected to create opportunities for market growth in the upcoming years. However, Asia Pacific accounted for a notable market share in 2020 and is expected to register a high CAGR in the coming years, due to increasing proficiency of internet, digital media, and short video apps.
Segments
The global digital video advertising market has been segmented on the basis of
Types
End-users
- Retail
- Automotive
- Financial Services
- Telecom
- Consumer Goods & Electronics
- Entertainment & Media
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Some of the key players competing in the market are PubMatic Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC, Buzzfeed Inc., and Vice Media group. Many of these players are actively engaged in the adoption of several market strategies such as mergers, product launches, collaborations, and capacity expansion to enhance their market share. For instance, PubMatic Inc. launched supply side platforms (SSP) to facilitate low-cost advertisement versions in 2019.
Request For Customization
Enquiry Before Buying
Speak With Analyst
