U.S. Digital Signage Market

US Digital Signage Market Outlook 2031:

The U.S. Digital Signage Market size was valued at USD 5.74 Billion in 2022 and is likely to reach USD 9.78 Billion by 2031 expanding at a CAGR of 6.1% during 2023 – 2031. The growth of the market is attributed to the growing desire for customers to get succinct and comprehensive product information.

Text, photos, animations, video, and audio are all examples of materials that may be used for presentation on a screen, which is called digital signage. Customers and viewers can be attracted to creative advertising material, which can also be used to engage viewers through effective content management and influence consumer purchase decisions.

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As marketing and promotional strategies advance, marketers favor digital promotion over traditional marketing. The United States (U.S.) has become a popular location for market participants. Furthermore, demand for 4K digitized sign displays with embedded software and media player are increasing since they provide consumers with a cost-effective Ultra HD digital signage solution, which is projected to propel the market even further.

The introduction of novel items including home monitoring systems and leak detecting systems as well as complex monetary products such as forex cards are vital aspects for market expansion.

US Digital Signage Market Trends, Drivers, Restraints, and Opportunities

• Use of sophisticated technologies such as single or multi-touch display technologies and gesture-based displays are driving the market growth.
• Advancement of technology and devices for computerized data management, which can be accessible from any distant location present a major factor boosting the market.
• Expansion of new industries and rapid growth of several startups that require promotional advertising are key factors fueling the demand for services and devices.
• A major problem impeding the smooth expansion of the U.S. digital signage market is a lack of research and understanding about the benefits of digitized signs among small businesses.
• Rising usage of 3D digital signage for efficient product branding and marketing is expected to provide lucrative opportunities for market expansion.

Scope of US Digital Signage Report

The report on the U.S. digital signage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

US Digital Signage Market Segment Insights

Retail segment is expected to grow at a rapid pace

Based on applications, the U.S. digital signage market is divided into corporate, banking, healthcare, education, transportation, retail, hospitality, entertainment, and stadiums & playgrounds. The retail segment is expected to grow at a rapid pace during the forecast period since merchants become more aware of the benefits of digital signage in terms of drawing customers and advertising products and services.

However, the healthcare segment is anticipated to hold a key share of the market in the coming years. Digital signs are used in the healthcare business to manage inventory and workers as well as to inform hospital staff and visitors.

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Video walls segment is projected to expand at a considerable CAGR

On the basis of display types, the market is classified as transparent LED screens, digital posters, kiosks, video walls, video screens, and others. The video walls segment is projected to expand at a considerable CAGR during the forecast period.

The segment growth is attributed to the growing popularity of video walls, which can provide consistent brightness and high-quality pixel density for each picture. On the other hand, the transparent LED segment is anticipated to account for a major market share during the forecast period owing to the availability of appealing design and the wide geographical reach that come with installing digital signage screens.

32 inches segment is anticipated to exhibit a high growth rate

In terms of sizes, the U.S. digital signage market is divided into below 32 inches, 32 to 52 inches, and more than 52 inches. The 32 inches segment is anticipated to exhibit a high growth rate during the forecast period due to wide adoption of the display sizes among businesses of several industries such as retail, corporate, and BFSI.

However, advertising and transportation companies are particularly interested in larger display size, so, the segment more-than-52-inch monitors are widely used for displaying digital posters.

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LCD segment is projected to grow at a rapid pace

Based on display technology, the market is divided into LED, projection, and LCD. The LCD segment is projected to grow at a rapid pace in the coming years owing to low production costs and easy production process.

During the projection period, the LED segment is expected to expand at a fast growth rate as several end-users and viewers are drawn to display technologies that are brighter, flat-paneled, bigger, and thinner.

Display segment is expected to grow at a rapid pace

On the basis of hardware components, the U.S. digital signage market is segregated into media players & extenders, displays, and others.  The display segment is expected to grow at a rapid pace in the coming years owing to the rising developments in display technology, which act as major drivers for advertisers to conform to the newest trend.  Those displays having brighter and higher resolution can attract bigger audience than displays that are unclear and pixelated.

Software segment is projected to expand at a considerable CAGR

In terms of components, the market is divided into software, services, and hardware. The software segment is expected to expand significantly during the forecast period owing to technological advancements that have led to manufacturers developing creative techniques such as audience analytics and audience engagement tools.

The services market, however, is projected to account for a large market share owing to the availability of several service providers related to digital signs.

Display software segment is anticipated to exhibit a high growth rate

Based on software, the U.S. digital signage market is bifurcated into audience analytics & engagement software and display software. The display software segment is anticipated to exhibit a high growth rate in the coming years due to widespread usage of various display software to develop and manage information intended for display on digital signs.

Out-store segment is anticipated to constitute a key market share

In terms of locations, the market is classified as out-store and in-store. The out-store segment is expected to constitute a key share of the market during the projected period due to rapid acceptance in the transportation, healthcare, and financial services industries.

Moreover, the growing demand for building of stadiums and playgrounds in emerging nations present another key driver of the segment.

However, the in-store segment is anticipated to expand at a rapid pace during the forecast period. The installation of digital signage in retail stores, shopping malls and complexes, offices, banks, hotels, educational institutes, and healthcare centers, among other places, fall within the in-store category.

Segments

The U.S. digital signage market has been segmented on the basis of

Applications

• Corporate Banking
• Healthcare
• Education
• Transportation
• Retail
• Hospitality
• Entertainment
• Stadiums & Playgrounds

Display Types

• Transparent LED Screens
• Digital Posters
• Kiosks
• Video Walls
• Video Screens
• Others

Sizes

• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

Display Technology

• LED
• Projection
• LCD

Hardware Components

• Media Players & Extenders
• Displays
• Others

Components

• Software
• Services
• Hardware

Software

• Audience Analytics & Engagement Software
• Display Software

Locations

• Out-store
• In-store

Country

• The U.S.

Key Players

• Keywest Technology, Inc.
• Cisco Systems, Inc.
• Intel Corporation
• Microsoft Corporation
• NEC Display Solutions of America, Inc.
• Samsung Electronics
• SCALA, Inc.
• Morrow Technologies Corporation
• Optconnect, LLC
• Planar Systems, Inc.
• Exceptional 3D, Inc.
• Christie Digital Systems USA, Inc.
• Broadsign International LLC
• Fabcon Inc.
• BrigthSign, LLC

Competitive Landscape

Key players competing in the U.S. digital signage market are Keywest Technology, Inc.; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; NEC Display Solutions of America, Inc.; Samsung Electronics; SCALA, Inc.; Morrow Technologies Corporation; Optconnect, LLC; Planar Systems, Inc.; Exceptional 3D, Inc.; Christie Digital Systems USA, Inc.; Broadsign International LLC; Fabcon Inc.; and BrigthSign, LLC.

To secure a competitive edge in the price-sensitive market, prominent market players are making rigorous R&D effort, and constant manufacturing of innovative products to produce premium quality and high-value items at an optimal cost. Some of these firms have created an all-in-one software solution to meet all of the demands of its customers including interactive e-board presentations, content scheduling and development, and in-house hotel media administration.