U.S. Digital Signage Market

U.S. Digital Signage Market by Applications (Corporate, Banking, Healthcare, Education, Transportation, Retail, Hospitality, Entertainment, and Stadiums & Playgrounds), Display Types (Transparent LED Screens, Digital Posters, Kiosks, Video Walls, Video Screens, and Others), Sizes (Below 32 Inches, 32 to 52 Inches, and More than 52 Inches), Technology (LED, Projection, and LCD), Hardware Components (Media Players & Extenders, Displays, and Others), Components (Software, Services, and Hardware), Software (Audience Analytics & Engagement Software and Display Software), Locations (Out-store and In-store), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-3971
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 57
  • No. Of Pages: 212
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The U.S. digital signage market size was valued at USD 5.1 billion in 2020 and is expanding at a CAGR of 6.1% during the forecast period, 2021–2028. The growth of the market is attributed to the growing desire for customers to get succinct and comprehensive product information.

U.S. Digital Signage Market summary

Text, photos, animations, video, and audio are all examples of materials that may be used for presentation on a screen, which is called digital signage. Customers and viewers can be attracted to creative advertising material, which can also be used to engage viewers through effective content management and influence consumer purchase decisions. As marketing and promotional strategies advance, marketers favor digital promotion over traditional marketing. The United States (U.S.) has become a popular location for market participants. Furthermore, demand for 4K digitized sign displays with embedded software and media player are increasing since they provide consumers with a cost-effective Ultra HD digital signage solution, which is projected to propel the market even further. The introduction of novel items including home monitoring systems and leak detecting systems as well as complex monetary products such as forex cards are vital aspects for market expansion.

Market Trends, Drivers, Restraints, and Opportunities

  • Use of sophisticated technologies such as single or multi-touch display technologies and gesture-based displays are driving the market growth.
  • Advancement of technology and devices for computerized data management, which can be accessible from any distant location present a major factor boosting the market.
  • Expansion of new industries and rapid growth of several startups that require promotional advertising are key factors fueling the demand for services and devices.
  • A major problem impeding the smooth expansion of the U.S. digital signage market is a lack of research and understanding about the benefits of digitized signs among small businesses.
  • Rising usage of 3D digital signage for efficient product branding and marketing is expected to provide lucrative opportunities for market expansion.

Scope of the Report

The report on the U.S. digital signage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Digital Signage Market - U.S. Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Applications (Corporate, Banking, Healthcare, Education, Transportation, Retail, Hospitality, Entertainment, and Stadiums & Playgrounds), Display Types (Transparent LED Screens, Digital Posters, Kiosks, Video Walls, Video Screens, and Others), Sizes (Below 32 Inches, 32 to 52 Inches, and More than 52 Inches), Technology (LED, Projection, and LCD), Hardware Components (Media Players & Extenders, Displays, and Others), Components (Software, Services, and Hardware), Software (Audience Analytics & Engagement Software and Display Software),  and Locations (Out-store and In-store)

Country

The U.S.

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Keywest Technology, Inc.; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; NEC Display Solutions of America, Inc.; Samsung Electronics; SCALA, Inc.; Morrow Technologies Corporation; Optconnect, LLC; Planar Systems, Inc.; Exceptional 3D, Inc.; Christie Digital Systems USA, Inc.; Broadsign International LLC; Fabcon Inc.; and BrigthSign, LLC

Market Segment Insights

Retail segment is expected to grow at a rapid pace

Based on applications, the U.S. digital signage market is divided into corporate, banking, healthcare, education, transportation, retail, hospitality, entertainment, and stadiums & playgrounds. The retail segment is expected to grow at a rapid pace during the forecast period since merchants become more aware of the benefits of digital signage in terms of drawing customers and advertising products and services. However, the healthcare segment is anticipated to hold a key share of the market in the coming years. Digital signs are used in the healthcare business to manage inventory and workers as well as to inform hospital staff and visitors.

U.S. Digital Signage Market application

Video walls segment is projected to expand at a considerable CAGR

On the basis of display types, the market is classified as transparent LED screens, digital posters, kiosks, video walls, video screens, and others. The video walls segment is projected to expand at a considerable CAGR during the forecast period. The segment growth is attributed to the growing popularity of video walls, which can provide consistent brightness and high-quality pixel density for each picture. On the other hand, the transparent LED segment is anticipated to account for a major market share during the forecast period owing to the availability of appealing design and the wide geographical reach that come with installing digital signage screens.

U.S. Digital Signage Market display types

32 inches segment is anticipated to exhibit a high growth rate

In terms of sizes, the U.S. digital signage market is divided into below 32 inches, 32 to 52 inches, and more than 52 inches. The 32 inches segment is anticipated to exhibit a high growth rate during the forecast period due to wide adoption of the display sizes among businesses of several industries such as retail, corporate, and BFSI. However, advertising and transportation companies are particularly interested in larger display size, so, the segment more-than-52-inch monitors are widely used for displaying digital posters.

LCD segment is projected to grow at a rapid pace

Based on display technology, the market is divided into LED, projection, and LCD. The LCD segment is projected to grow at a rapid pace in the coming years owing to low production costs and easy production process. During the projection period, the LED segment is expected to expand at a fast growth rate as several end-users and viewers are drawn to display technologies that are brighter, flat-paneled, bigger, and thinner.

U.S. Digital Signage Market display technology

Display segment is expected to grow at a rapid pace

On the basis of hardware components, the U.S. digital signage market is segregated into media players & extenders, displays, and others.  The display segment is expected to grow at a rapid pace in the coming years owing to the rising developments in display technology, which act as major drivers for advertisers to conform to the newest trend.  Those displays having brighter and higher resolution can attract bigger audience than displays that are unclear and pixelated.

Software segment is projected to expand at a considerable CAGR

In terms of components, the market is divided into software, services, and hardware. The software segment is expected to expand significantly during the forecast period owing to technological advancements that have led to manufacturers developing creative techniques such as audience analytics and audience engagement tools. The services market, however, is projected to account for a large market share owing to the availability of several service providers related to digital signs.

Display software segment is anticipated to exhibit a high growth rate

Based on software, the U.S. digital signage market is bifurcated into audience analytics & engagement software and display software. The display software segment is anticipated to exhibit a high growth rate in the coming years due to widespread usage of various display software to develop and manage information intended for display on digital signs.

U.S. Digital Signage Market software

Out-store segment is anticipated to constitute a key market share

In terms of locations, the market is classified as out-store and in-store. The out-store segment is expected to constitute a key share of the market during the projected period due to rapid acceptance in the transportation, healthcare, and financial services industries. Moreover, the growing demand for building of stadiums and playgrounds in emerging nations present another key driver of the segment. However, the in-store segment is anticipated to expand at a rapid pace during the forecast period. The installation of digital signage in retail stores, shopping malls and complexes, offices, banks, hotels, educational institutes, and healthcare centers, among other places, fall within the in-store category.

Segments

Segments Covered in the Report
The U.S. digital signage market has been segmented on the basis of
Applications

  • Corporate Banking
  • Healthcare
  • Education
  • Transportation
  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds

Display Types

  • Transparent LED Screens
  • Digital Posters
  • Kiosks
  • Video Walls
  • Video Screens
  • Others

Sizes

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

Display Technology

  • LED
  • Projection
  • LCD

Hardware Components

  • Media Players & Extenders
  • Displays
  • Others

Components

  • Software
  • Services
  • Hardware

Software

  • Audience Analytics & Engagement Software
  • Display Software

Locations

  • Out-store
  • In-store

Country

  • The U.S.

Key Players

  • Keywest Technology, Inc.
  • Cisco Systems, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • NEC Display Solutions of America, Inc.
  • Samsung Electronics
  • SCALA, Inc.
  • Morrow Technologies Corporation
  • Optconnect, LLC
  • Planar Systems, Inc.
  • Exceptional 3D, Inc.
  • Christie Digital Systems USA, Inc.
  • Broadsign International LLC
  • Fabcon Inc.
  • BrigthSign, LLC

Competitive Landscape

Key players competing in the U.S. digital signage market are Keywest Technology, Inc.; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; NEC Display Solutions of America, Inc.; Samsung Electronics; SCALA, Inc.; Morrow Technologies Corporation; Optconnect, LLC; Planar Systems, Inc.; Exceptional 3D, Inc.; Christie Digital Systems USA, Inc.; Broadsign International LLC; Fabcon Inc.; and BrigthSign, LLC.

To secure a competitive edge in the price-sensitive market, prominent market players are making rigorous R&D effort, and constant manufacturing of innovative products to produce premium quality and high-value items at an optimal cost. Some of these firms have created an all-in-one software solution to meet all of the demands of its customers including interactive e-board presentations, content scheduling and development, and in-house hotel media administration.

U.S. Digital Signage Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Signage Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Digital Signage Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Digital Signage Market - Supply Chain
  4.5. Global Digital Signage Market Forecast
     4.5.1. Digital Signage Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Digital Signage Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Digital Signage Market Absolute $ Opportunity
5. Global Digital Signage Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Digital Signage Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Digital Signage Demand Share Forecast, 2019-2026
6. North America Digital Signage Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Digital Signage Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Digital Signage Demand Share Forecast, 2019-2026
7. Latin America Digital Signage Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Digital Signage Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Digital Signage Demand Share Forecast, 2019-2026
8. Europe Digital Signage Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Digital Signage Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Digital Signage Demand Share Forecast, 2019-2026
9. Asia Pacific Digital Signage Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Digital Signage Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Digital Signage Demand Share Forecast, 2019-2026
10. Middle East & Africa Digital Signage Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Digital Signage Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Digital Signage Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Digital Signage Market: Market Share Analysis
  11.2. Digital Signage Distributors and Customers
  11.3. Digital Signage Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Keywest Technology, Inc.
     11.4.2. Cisco Systems, Inc.
     11.4.3. Intel Corporation
     11.4.4. Microsoft Corporation
     11.4.5. NEC Display Solutions of America, Inc.
     11.4.6. Samsung Electronics

Segments Covered in the Report
The U.S. digital signage market has been segmented on the basis of
Applications

  • Corporate Banking
  • Healthcare
  • Education
  • Transportation
  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds

Display Types

  • Transparent LED Screens
  • Digital Posters
  • Kiosks
  • Video Walls
  • Video Screens
  • Others

Sizes

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

Display Technology

  • LED
  • Projection
  • LCD

Hardware Components

  • Media Players & Extenders
  • Displays
  • Others

Components

  • Software
  • Services
  • Hardware

Software

  • Audience Analytics & Engagement Software
  • Display Software

Locations

  • Out-store
  • In-store

Country

  • The U.S.

Key Players

  • Keywest Technology, Inc.
  • Cisco Systems, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • NEC Display Solutions of America, Inc.
  • Samsung Electronics
  • SCALA, Inc.
  • Morrow Technologies Corporation
  • Optconnect, LLC
  • Planar Systems, Inc.
  • Exceptional 3D, Inc.
  • Christie Digital Systems USA, Inc.
  • Broadsign International LLC
  • Fabcon Inc.
  • BrigthSign, LLC

Key players competing in the U.S. digital signage market are Keywest Technology, Inc.; Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; NEC Display Solutions of America, Inc.; Samsung Electronics; SCALA, Inc.; Morrow Technologies Corporation; Optconnect, LLC; Planar Systems, Inc.; Exceptional 3D, Inc.; Christie Digital Systems USA, Inc.; Broadsign International LLC; Fabcon Inc.; and BrigthSign, LLC.

To secure a competitive edge in the price-sensitive market, prominent market players are making rigorous R&D effort, and constant manufacturing of innovative products to produce premium quality and high-value items at an optimal cost. Some of these firms have created an all-in-one software solution to meet all of the demands of its customers including interactive e-board presentations, content scheduling and development, and in-house hotel media administration.

U.S. Digital Signage Market keyplayers

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