Deep Fryers Market

The global deep fryers market is anticipated to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the rising disposable income and living standards of consumers along with the growing establishment of commercial kitchens.

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Deep fryer is a cooking appliance primarily designed to deep fry foods and make them crispier and crunchy. It is usually adopted in commercial kitchen for cooking fast food items. The appliance contains various components such as a basket that is used to lower and raise the food into the oil for cooking. With the recent technological advancements and the introduction of an automatic device, the food after cooking can be raised automatically. Additionally, several sensors such as an audible alarm, a timer, and various other components have been added to the appliance to make it more user-friendly devices. These are main factors boosting the demand for automatic fryers.

Several market players have started affiliating with various e-commerce platforms to boost their product sale amid the rising intense competition in the market. Rapid growth of the retail industry and emergence of numerous e-commerce retail channels are vital aspect for the market growth. Manufacturers are focusing on selling their products online through offering discount and other bonus working with various distributors across the globe. This help to expand their consumer base and product reach. Deep fryers coupled with other accessories are extensively adopted in commercial spaces including hotels, restaurants, and cafes. Additionally, advanced deep fryers equipped with ventilation systems are widely used in these commercial kitchens to exhaust frying odors from the kitchen. Meanwhile, this appliance is increasingly adopted for household use due to rising production of innovative products designed for household kitchens.

Market Drivers, Restraints, Trends, and Opportunities

• Rising expansion of the hospitality industry and rapid establishment of the fast food companies are anticipated to spur the market growth during the forecast period.
• Growing market penetration of electric fryers for household use and increasing production of automated appliance are expected to boost the market growth during the forecast period.
• Extensive source of food bloggers on social media and rising passion for professional chefs among a large number of consumers influence the adoption of deep fryers. This is expected to spur the market growth during the forecast period.
• Growing consumers’ preference towards fast food items and outside dinner habits are anticipated to boost the product demand during the forecast period.
• Rapidly growing meat-eating population and expansion of the fast-food restaurants across the globe are expected to drive the market growth during the forecast period.
• High cost price of the appliance is expected to hamper the growth of deep fryers market.
• COVID-19 pandemic has led to disrupt the global supply chain of the electronics and electrical products, which in turn, has affected the global deep fryers market.

Scope of the Report

The report on the global deep fryers market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Global Deep Fryers Market Segment Insights

2L segment anticipated to constitute a significant share

On the basis of types, the market is segmented into 2L, 2L-5L, 5L-8L, 8L-14L, and above 14L. The 2L segment is anticipated to account for a significant market share during the forecast period. Rising demand for the appliance for household use among consumers prefer lower volume type due to less number of family members present a key driver for the segment growth. However, the 8L-14L segment is expected to register a substantial CAGR during the forecast period owing to the wide adoption of the device type among commercial kitchens. Growing consumer preference towards fast food chains such as McDonald’s, KFC, and Burger King coupled with the establishment of their own online websites for order food play an important role for the segment growth.

Commercial segment projected to account for a considerable market share

Based on products, the global deep fryers market is categorized into commercial, household, and others. The commercial segment is projected to account for a considerable market share during the forecast period due to the rapid establishment of commercial variant such as restaurants, hotel kitchens, and food trucks. Rising preference for fast food items among a large number of the working population is expected to boost the commercial variant. The demand for fast-food is rapidly growing among consumers owing to the experiments of restaurants to offer non-conventional food options to their customers. However, the household segment is projected to exhibit a substantial CAGR during the forecast period. Factors such as improving standards of living, preference towards fast food, and increasing disposable income of consumers are key drivers expected to boost the segment growth. Additionally, the growing demand for frozen fast food, which is required to use deep-fryers for the consumption at home present a key driving factor to boost the demand for household deep fryers.

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Direct Sales segment expected to acquire a large share

On the basis of distribution channels, the market is divided into direct sales, distributor, e-commerce, and others. The direct segment is expected to represent a large market share, in terms of revenue, during the forecast period. Direct sale include sale through retail stores or company websites. Consumer prefers to buy product directly from wholesale suppliers which can offer the appliances at a discount price and favors the retail stores as they can check product features and quality in details. However, the distributor segment is projected to register at a healthy CAGR during the forecast period as the distributors offer the product at a very low price and can reach various local areas to promote products. They usually sell products to retail stores, supermarkets, hypermarkets and convenience stores.

North America expected to dominate the market

In terms of regions, the global deep fryers market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is expected to account for a significant market share in the coming years owing to the massive consumption of ready-to-eat foods and fast food items among a large population in this region. On the other hand, the market in Asia Pacific market is anticipated to expand at a substantial CAGR during the forecast period. The rising per-capita income, improved standard of living, and expanding middle class population are key factors driving the demand for deep fryers in this region. China, India, Indonesia, and Bangladesh are key markets for deep fryers in the region.

Segments

The global deep fryers market has been segmented on the basis of

Types

• 2L
• 2L-5L
• 5L-8L
• 8L-14L
• Over 14L

Products

• Commercial
• Household
• Others

Distribution Channels

• Direct Sales
• Distributors
• E-commerce
• Others

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa     

Key Players

• National Presto Industries
• De’Longhi S.p.A.
• Hamilton Beach Brands Holding Company
• Breville
• Eware Appliances
• Maxi-Matic

Competitive Landscape

Some of the key players in the global deep fryers market include National Presto Industries, De’Longhi S.p.A., Hamilton Beach Brands Holding Company, Breville, Eware Appliances, and Maxi-Matic. Several of these players are focusing on the improvement of their product offerings to expand their consumer base and strengthen their presence in the market. Additionally, they are investing in expanding their distribution networks to fulfill the rising demand from the food chain industry.