Customer Data Platform Market Share & Growth | Forecast 2031

Segments - Customer Data Platform Market by Applications (BFSI, Retail, Travel, TMT, Discrete Manufacturing, Healthcare, and Others), Types (Campaign, Analytics, and Access), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

Author : Raksha Sharma

Fact-checked by : Vineet Pandey

Editor : Shruti Bhat

Report Description

Customer Data Platform Market Outlook 2031

The global customer data platform market size was valued at USD 4.80 Billion in 2022 and is likely reach to USD 60.01 Billion by 2031, expanding at a CAGR of 32.4% during the forecast period, 2023–2031. The growth of the market is attributed to the Increasing demand for decide consumer buying behavior across different organization.

A customer data platform (CDP) is software that unifies first-party customer and collects data from coherent or complete view of each customer. It helps to establish multiple sources to build a single the digital sources such as transactional data, from e-commerce or POS systems, and customer purchases and returns.

The platform offers real-time data collection of consumers, which are further used by companies for various analytical purposes including consumers’ choice and preference about products as well as services.

Market Trends, Drivers, Restraints, and Opportunities

Increasing acceptance of digital platforms for consumer analysis and other account-based marketing across industries is a key driver of the market growth.
Increasing expansion of e-commerce channels, wide access to social media, blogs, and webs by consumers due to rising access to Internet of Things (IoT) are key factors boosting the market.
Extensive applications of customer data platform among several business organizations due to rising awareness about the features & benefits of platforms present a major factor fueling the market expansion.
Growing concerns regarding the misuse of consumers’ data and violation of users’ privacy are key restraining factors. This is expected to hamper the market expansion in the coming years.
Growing investments and funding by organizations towards the establishment of innovative platforms are further anticipated to accelerate the growth of the market during the forecast period.

Scope of Customer Data Platform Market Report

The report on the global customer data platform market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Customer Data Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Applications (BFSI, Retail, Travel, TMT, Discrete Manufacturing, Healthcare, and Others) and Types (Campaign, Analytics, and Access)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	SAP SE; Adobe; Salesforce.com, Inc.; Tealium; Oracle.; AgileOne; Segment.io, Inc.; and mParticle, Inc.

Customer Data Platform Market Segment Insights

BFSI segment is projected to expand at a considerable CAGR

Based on applications, the global customer data platform market is divided into retail, BFSI, TMT, travel, healthcare, discrete manufacturing, and others. The BFSI segment is projected to expand at a considerable CAGR during the forecast period owing to the increasing use of the platforms among BFSI undertaking to understand consumers behavior in certain financial and banking domains.

Using this technology, the banking sector can provide various services and marketing products as per the needs to a specific group of consumers.

However, the retail segment is anticipated to hold a key share of the market in the coming year as the platform is widely adopted to meet the need of increasing customer loyalty, engaging customers, and enhancing shoppers’ experience.

Customer Data Platform Market Applications

Campaign segment is expected to grow at a rapid pace

On the basis of types, the market is segregated into analytics, campaign, and access. The campaign segment is expected to grow at a rapid pace in the coming years as it provides real-time insights to carry out effective marketing campaign, which is likely to raise the demand for advanced customer data platform.

On the other hand, the analytics segment is anticipated to account for a major market share during the forecast period due to certain advantages it offers to allow real-time analysis of consumer profiles and understand the buyers’ life cycle journey.

Customer Data Platform Market Regional Outlook

North America is anticipated to constitute a key market share

In terms of regions, the global customer data platform market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of North America is expected to constitute a key share of the market during the projected period.

The U.S. accounted for large market share in 2020 owing to the existence of major market participant with higher market shares and rising funding for CDP in the country.

However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to increasing investment in digital platforms influenced by the existence of a larger number of campaign and analytics CDP providers in the region.

Segments

Applications

Retail
BFSI
TMT
Travel
Healthcare
Discrete Manufacturing
Others

Types

Analytics
Campaign
Access

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

SAP SE
Adobe
Salesforce.com, Inc.
Tealium
Oracle.
AgileOne.
Segment.io, Inc.
mParticle, Inc.

Competitive Landscape

Key players competing in the global customer data platform market are SAP SE; Adobe; Salesforce.com, Inc.; Tealium; Oracle.; AgileOne; Segment.io, Inc.; and mParticle, Inc.

In 2018, ARM acquired Treasure Data, a supplier of access and investigative platform to strengthen the IoT operations of the former company.

Customer Data Platform Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Customer Data Platform Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Customer Data Platform Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Customer Data Platform Market - Supply Chain
  4.5. Global Customer Data Platform Market Forecast
     4.5.1. Customer Data Platform Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Customer Data Platform Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Customer Data Platform Market Absolute $ Opportunity
5. Global Customer Data Platform Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Customer Data Platform Market Size and Volume Forecast by Types
     5.3.1. Analytics Campaign Access
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Customer Data Platform Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Customer Data Platform Market Size and Volume Forecast by Applications
     6.3.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Customer Data Platform Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Customer Data Platform Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Customer Data Platform Demand Share Forecast, 2019-2026
8. North America Customer Data Platform Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Customer Data Platform Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Customer Data Platform Market Size and Volume Forecast by Types
     8.4.1. Analytics Campaign Access
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Customer Data Platform Market Size and Volume Forecast by Applications
     8.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Customer Data Platform Demand Share Forecast, 2019-2026
9. Latin America Customer Data Platform Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Customer Data Platform Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Customer Data Platform Market Size and Volume Forecast by Types
     9.4.1. Analytics Campaign Access
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Customer Data Platform Market Size and Volume Forecast by Applications
     9.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Customer Data Platform Demand Share Forecast, 2019-2026
10. Europe Customer Data Platform Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Customer Data Platform Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Customer Data Platform Market Size and Volume Forecast by Types
     10.4.1. Analytics Campaign Access
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Customer Data Platform Market Size and Volume Forecast by Applications
     10.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Customer Data Platform Demand Share Forecast, 2019-2026
11. Asia Pacific Customer Data Platform Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Types
     11.4.1. Analytics Campaign Access
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Applications
     11.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Customer Data Platform Demand Share Forecast, 2019-2026
12. Middle East & Africa Customer Data Platform Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Types
     12.4.1. Analytics Campaign Access
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Applications
     12.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Customer Data Platform Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Customer Data Platform Market: Market Share Analysis
  13.2. Customer Data Platform Distributors and Customers
  13.3. Customer Data Platform Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. SAP SE
     13.4.2. Adobe
     13.4.3. Salesforce.com, Inc.
     13.4.4. Tealium
     13.4.5. Oracle.
     13.4.6. AgileOne.