Customer Data Platform Market by Applications (BFSI, Retail, Travel, TMT, Discrete Manufacturing, Healthcare, and Others), Types (Campaign, Analytics, and Access), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global customer data platform market size is expected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the Increasing demand for decide consumer buying behavior across different organization.
A customer data platform (CDP) is software that unifies first-party customer and collects data from coherent or complete view of each customer. It helps to establish multiple sources to build a single the digital sources such as transactional data, from e-commerce or POS systems, and customer purchases and returns. The platform offers real-time data collection of consumers, which are further used by companies for various analytical purposes including consumers’ choice and preference about products as well as services.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing acceptance of digital platforms for consumer analysis and other account-based marketing across industries is a key driver of the market growth.
- Increasing expansion of e-commerce channels, wide access to social media, blogs, and webs by consumers due to rising access to Internet of Things (IoT) are key factors boosting the market.
- Extensive applications of customer data platform among several business organizations due to rising awareness about the features & benefits of platforms present a major factor fueling the market expansion.
- Growing concerns regarding the misuse of consumers’ data and violation of users’ privacy are key restraining factors. This is expected to hamper the market expansion in the coming years.
- Growing investments and funding by organizations towards the establishment of innovative platforms are further anticipated to accelerate the growth of the market during the forecast period.
Scope of the Report
The report on the global customer data platform market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Customer Data Platform Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Applications (BFSI, Retail, Travel, TMT, Discrete Manufacturing, Healthcare, and Others) and Types (Campaign, Analytics, and Access) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | SAP SE; Adobe; Salesforce.com, Inc.; Tealium; Oracle.; AgileOne; Segment.io, Inc.; and mParticle, Inc. |
Market Segment Insights
BFSI segment is projected to expand at a considerable CAGR
Based on applications, the global customer data platform market is divided into retail, BFSI, TMT, travel, healthcare, discrete manufacturing, and others. The BFSI segment is projected to expand at a considerable CAGR during the forecast period owing to the increasing use of the platforms among BFSI undertaking to understand consumers behavior in certain financial and banking domains. Using this technology, the banking sector can provide various services and marketing products as per the needs to a specific group of consumers. However, the retail segment is anticipated to hold a key share of the market in the coming year as the platform is widely adopted to meet the need of increasing customer loyalty, engaging customers, and enhancing shoppers’ experience.
Campaign segment is expected to grow at a rapid pace
On the basis of types, the market is segregated into analytics, campaign, and access. The campaign segment is expected to grow at a rapid pace in the coming years as it provides real-time insights to carry out effective marketing campaign, which is likely to raise the demand for advanced customer data platform. On the other hand, the analytics segment is anticipated to account for a major market share during the forecast period due to certain advantages it offers to allow real-time analysis of consumer profiles and understand the buyers’ life cycle journey.
North America is anticipated to constitute a key market share
In terms of regions, the global customer data platform market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of North America is expected to constitute a key share of the market during the projected period. The U.S. accounted for large market share in 2020 owing to the existence of major market participant with higher market shares and rising funding for CDP in the country. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to increasing investment in digital platforms influenced by the existence of a larger number of campaign and analytics CDP providers in the region.
Segments
Segments Covered in the ReportThe global customer data platform market has been segmented on the basis of
Applications
- Retail
- BFSI
- TMT
- Travel
- Healthcare
- Discrete Manufacturing
- Others
- Analytics
- Campaign
- Access
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- SAP SE
- Adobe
- Salesforce.com, Inc.
- Tealium
- Oracle.
- AgileOne.
- Segment.io, Inc.
- mParticle, Inc.
Competitive Landscape
Key players competing in the global customer data platform market are SAP SE; Adobe; Salesforce.com, Inc.; Tealium; Oracle.; AgileOne; Segment.io, Inc.; and mParticle, Inc. In 2018, ARM acquired Treasure Data, a supplier of access and investigative platform to strengthen the IoT operations of the former company.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Customer Data Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Customer Data Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Customer Data Platform Market - Supply Chain
4.5. Global Customer Data Platform Market Forecast
4.5.1. Customer Data Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Customer Data Platform Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Customer Data Platform Market Absolute $ Opportunity
5. Global Customer Data Platform Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Customer Data Platform Market Size and Volume Forecast by Types
5.3.1. Analytics Campaign Access
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Customer Data Platform Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Customer Data Platform Market Size and Volume Forecast by Applications
6.3.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Customer Data Platform Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Customer Data Platform Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Customer Data Platform Demand Share Forecast, 2019-2026
8. North America Customer Data Platform Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Customer Data Platform Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Customer Data Platform Market Size and Volume Forecast by Types
8.4.1. Analytics Campaign Access
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Customer Data Platform Market Size and Volume Forecast by Applications
8.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Customer Data Platform Demand Share Forecast, 2019-2026
9. Latin America Customer Data Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Customer Data Platform Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Customer Data Platform Market Size and Volume Forecast by Types
9.4.1. Analytics Campaign Access
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Customer Data Platform Market Size and Volume Forecast by Applications
9.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Customer Data Platform Demand Share Forecast, 2019-2026
10. Europe Customer Data Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Customer Data Platform Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Customer Data Platform Market Size and Volume Forecast by Types
10.4.1. Analytics Campaign Access
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Customer Data Platform Market Size and Volume Forecast by Applications
10.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Customer Data Platform Demand Share Forecast, 2019-2026
11. Asia Pacific Customer Data Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Types
11.4.1. Analytics Campaign Access
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Customer Data Platform Market Size and Volume Forecast by Applications
11.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Customer Data Platform Demand Share Forecast, 2019-2026
12. Middle East & Africa Customer Data Platform Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Types
12.4.1. Analytics Campaign Access
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Customer Data Platform Market Size and Volume Forecast by Applications
12.7.1. Retail BFSI TMT Travel Healthcare Discrete Manufacturing Othe
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Customer Data Platform Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Customer Data Platform Market: Market Share Analysis
13.2. Customer Data Platform Distributors and Customers
13.3. Customer Data Platform Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. SAP SE Adobe Salesforce.com, Inc. Tealium Oracle. AgileOne. S
The global customer data platform market has been segmented on the basis of
Applications
- Retail
- BFSI
- TMT
- Travel
- Healthcare
- Discrete Manufacturing
- Others
- Analytics
- Campaign
- Access
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- SAP SE
- Adobe
- Salesforce.com, Inc.
- Tealium
- Oracle.
- AgileOne.
- Segment.io, Inc.
- mParticle, Inc.
Key players competing in the global customer data platform market are SAP SE; Adobe; Salesforce.com, Inc.; Tealium; Oracle.; AgileOne; Segment.io, Inc.; and mParticle, Inc. In 2018, ARM acquired Treasure Data, a supplier of access and investigative platform to strengthen the IoT operations of the former company.
Our Clients
Related Reports
Some other reports from this category!
