Curved Televisions Market by Screen Sizes (Large-sized Curved Televisions, Mid-sized Curved Televisions, and Small-sized Curved Televisions), End-users (Commercial, Institutional, and Residential), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021–2028
The global curved televisions (TVs) market is anticipated to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the availability of advanced features such as high contrast & less reflection, stellar picture quality, and ultra-high definition (UHD) resolution.
Curved TV offers various features such as auto depth enhancement, 3D compatibility, reduction in reflection, and UHD resolution. Additionally, curved designs create a uniform and improved balanced view as compared to flat televisions. Geometric distortion in curved TVs is reduced with the help of curvature. In the case of flat screens, the corners are farther than the center , which results in an elongated trapezoidal view.
In the case of curved screens, the slight curvature helps to reduce the distortion by more than 45% at an eight-foot viewing distance. Curved TVs reduces the operational cost as they are energy-efficient and environment friendly. Additionally, the curved edges provide a wider view than flat TVs that enhances the viewing experience of users.
Market Drivers, Restraints, Trends, and Opportunities
- Rising demand for innovative technologies and growing consumer inclination toward high image quality, advanced features, and large size in TV are speculated to increase the demand for curved TVs across the globe.
- The introduction of OLED technology in these devices ensures long life, low operational cost, energy efficiency, and include environment-friendly benefits. Thus, the integration of latest technologies is projected to drive the market growth during the forecast period.
- High cost of manufacturing can restrain the market growth.
- The emergence of COVID-19 outbreak has negatively impacted the curved televisions market. Manufacturing operations are temporarily closed across major manufacturing hubs, which leads to a significant slowdown in the production process.
- Recent technological advancements allow Internet connectivity to smart TVs. Such factors are boosting the growth of the curved televisions market.
- Features such as smartphone connectivity, games, and Internet applications are expected to rise the demand for curved televisions during the forecast period.
Scope of the Report
The report on the global curved televisions market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Curved Televisions Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Screen Sizes (Large-sized Curved Televisions, Mid-sized Curved Televisions and Small-sized Curved Televisions) and End-users (Commercial, Institutional and Residential) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
LG Electronics, Inc., Samsung Electronics Co., Ltd., Haier Electronics Group Co., Ltd., Sony Corporation, and Sichuan Changhong Electronics Co., Ltd. |
Global Curved Televisions Market Segment Insights
Mid-sized devices segment to account a significant market share.
On the basis of screen sizes, the market is segmented into large-sized curved televisions, mid-sized curved televisions, and small-sized curved televisions. The mid-sized curved television segment is expected to account for a significant market share during the forecast period. The common available screen size of the mid-sized devices are between 55 inches and 65 inches. They are more preferred among commercial spaces such as shopping malls, restaurants, and trade centers.
Commercial segment anticipated to account a considerable market share.
Based on end-users, the market is segmented into commercial, institutional, and residential. The commercial segment is anticipated to account for a considerable market share during the forecast period. Recent technological developments offer enhanced consumer experience, which saves time and increases sales for a business. Moreover, these devices are more favored in restaurants as it can be used to display food items on the menu, which helps the customers to easily order the food items.
Asia Pacific projected to acquire a large market share.
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is projected to acquire a large market share, in terms of revenue, during the forecast period. Rapidly growing consumer electronic industry in emerging economies such as India and China is expected to boost the curved television market development in the region. Rising standard of living and increasing disposable income are driving the product demand in this region. The presence of major manufacturing hubs in the regions has led to high production capacity and revenue generation.
The market in North America is expected to expand at a robust CAGR owing to the high spending capacity and increasing demand for technically advanced devices in countries such as the US and Canada. The introduction of IoT devices and rising number of smart homes are increasing the demand for curved televisions in this region.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Curved Televisions Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Curved Televisions Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Curved Televisions Market - Supply Chain
4.5. Global Curved Televisions Market Forecast
4.5.1. Curved Televisions Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Curved Televisions Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Curved Televisions Market Absolute $ Opportunity
5. Global Curved Televisions Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Curved Televisions Market Size and Volume Forecast by End Users
5.3.1. Commercial
5.3.2. Institutional
5.3.3. Residential
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Curved Televisions Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Curved Televisions Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Curved Televisions Demand Share Forecast, 2019-2026
7. North America Curved Televisions Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Curved Televisions Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Curved Televisions Market Size and Volume Forecast by End Users
7.4.1. Commercial
7.4.2. Institutional
7.4.3. Residential
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Curved Televisions Demand Share Forecast, 2019-2026
8. Latin America Curved Televisions Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Curved Televisions Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Curved Televisions Market Size and Volume Forecast by End Users
8.4.1. Commercial
8.4.2. Institutional
8.4.3. Residential
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Curved Televisions Demand Share Forecast, 2019-2026
9. Europe Curved Televisions Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Curved Televisions Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Curved Televisions Market Size and Volume Forecast by End Users
9.4.1. Commercial
9.4.2. Institutional
9.4.3. Residential
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Curved Televisions Demand Share Forecast, 2019-2026
10. Asia Pacific Curved Televisions Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Curved Televisions Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Curved Televisions Market Size and Volume Forecast by End Users
10.4.1. Commercial
10.4.2. Institutional
10.4.3. Residential
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Curved Televisions Demand Share Forecast, 2019-2026
11. Middle East & Africa Curved Televisions Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Curved Televisions Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Curved Televisions Market Size and Volume Forecast by End Users
11.4.1. Commercial
11.4.2. Institutional
11.4.3. Residential
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Curved Televisions Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Curved Televisions Market: Market Share Analysis
12.2. Curved Televisions Distributors and Customers
12.3. Curved Televisions Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. LG Electronics, Inc.
12.4.2. Samsung Electronics Co., Ltd.
12.4.3. Haier Electronics Group Co., Ltd.
12.4.4. Sony Corporation
12.4.5. Sichuan Changhong Electronics Co., Ltd.
The global curved televisions market has been segmented on the basis of
Screen Sizes
- Large-sized Curved Televisions
- Mid-sized Curved Televisions
- Small-sized Curved Televisions
- Commercial
- Institutional
- Residential
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- LG Electronics, Inc.
- Samsung Electronics Co., Ltd.
- Haier Electronics Group Co., Ltd.
- Sony Corporation
- Sichuan Changhong Electronics Co., Ltd.
Some of the key players in the global curved television market are LG Electronics, Inc., Samsung Electronics Co., Ltd., Haier Electronics Group Co., Ltd., Sony Corporation, and Sichuan Changhong Electronics Co., Ltd.
Leading manufacturers are focusing on strategies such as mergers & acquisitions, product development, partnerships, and collaborations to expand their consumer base. For instance, in March 2017, Samsung Electronics Co., Ltd. launched 22 curved televisions model globally.
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