China Cosmetic Products Market

The China cosmetic products market size is projected to register a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing female population, rising demand for organic cosmetics, increasing number of social media users, increasing urbanization, and high brand recognition among young consumers.

Cosmetics are intended to be used or applied to improve a person's attractiveness and physical appearance. Cosmetic products are primarily made from synthetic materials. Cosmetic firms are partnering with e-commerce enterprises in order to reach the widest possible audience and expand their client base. Aside from that, prominent companies in the cosmetics industry are focusing on novel marketing techniques to raise customer knowledge of the new products. Furthermore, due to growing consumer knowledge of the negative consequences of synthetic chemicals, demand for organic cosmetics has been expanding at a rapid rate in industrialized nations. Consumer demand for more utility and environment friendliness in cosmetic design has resulted in interesting cosmetic packaging and design advancements. To service the market, packaging manufacturers are delivering a wide range of new options and inventive technology. Various large corporations are demonstrating new packaging and design modifications.

Cosmetics in China refer to a wide range of products that are used to clean, groom, and beautify the human face and body. Skincare, color cosmetics, haircare, and toiletry are all common cosmetic items offered in China. For the near future, China's beauty and cosmetics sector is one of the fastest-growing and most promising industries of business. The beauty and personal care industry is seeing a surge in demand for high-quality, premium-brand products as a result of urbanization, rising disposable income, and social media impact.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing female population and a rising demand for organic cosmetics are expected to fuel the market during forecast period.
• Rapid urbanization is key factor propelling the market in the coming years.
• Risk of skin sensitivities and environmental concerns are estimated to restrict the market growth.
• Stringent laws governing the marketing of organic cosmetics act as major challenge that can impede the market expansion in the coming years.
• Increasing online penetration of beauty and personal care products and the occurrence of cosmetic fairs and exhibitions are anticipated to create significant opportunities for the market players.

Scope of the Report

The report on the China cosmetic products market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

The hair styling & coloring products segment is projected to hold a major market share

On the basis of product type, the China cosmetic products market is divided into color cosmetics & hair styling and coloring products. The hair styling & coloring products segment is expected to represent a key share of the market during forecast period. More women are entering the workforce in China, which is fueling the need to appear nice at work. Surprisingly, the cosmetics business has seen an increase in demand among males as a result of reasons such as increased knowledge, significance of grooming, and presence of more women at work. Hair is the most important aspect in the cosmetics category since it defines an individual's style and makes a fashion statement. As a result, the sector has seen an increase in the demand for styling products and hair color. Natural-ingredient goods, particularly those derived from fruits and plants, are in great demand. L'Oréal, for example, introduced Garnier Olia Coloration Permanente, a non-drip cream containing 60% natural floral oils.

The supermarkets and hypermarkets segment is expected to grow at a rapid pace

On the basis of distribution channel, the China cosmetic products market is divided into hypermarkets/supermarkets, specialty stores, pharmacy and drug stores, online retail stores, and other distribution channels. The supermarkets and hypermarkets segment is expected to represent a key share of the market during forecast period. The supermarkets/hypermarkets segment holds the major market share. Due to increased consumer demand, big supermarkets are extending their cosmetics lines to include a wider variety of items. The attraction it provides with boomers seeking a safe exploration of numerous cosmetic products developed with modern technology and packaging fueled the supermarket segment. Bulk buying is becoming more popular as customers' incomes rise and their lifestyles become more hectic.

Segments

Segments Covered in the Report
The China cosmetic products market has been segmented on the basis of

Product types

• Color Cosmetics
• Hair Styling and Coloring Products

Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacy and Drug Stores
• Online Retail Stores
• Others

Key Players

• Christian Dior SE
• Amorepacific Group
• Shiseido Co. Ltd
• L'Oréal S.A.
• Estee Lauder Companies Inc.

Competitive Landscape

Key players competing in the China cosmetic products market include Christian Dior SE, Amorepacific Group, Shiseido Co. Ltd, L’O’real S.A., and Estee Lauder Companies Inc.

Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.