The Germany consumer appliances market was valued at USD 18.3 billion in 2019. The market is projected to expand at a robust CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to rising disposable income of the citizens of Germany and rapid urbanization in different parts of the world.
Consumer appliances are mechanical and electrical machines, which perform household tasks such as cleaning, cooking, and preserving food. These appliances can be classified as white goods or major appliances, brown goods or small appliances, and consumer electronics or shiny goods. Small appliances need high technical skills and knowledge, whereas major appliances require practical knowledge and strength to operate the devices and large tools to repair them.
Market Trends, Drivers, Restraints, and Opportunities:
- Self-governing companies in this market create revenue, based on advertising strategies and modernized operations.
- Rising demand for energy-efficient and advanced products in consumer appliances is expected to fuel the market.
- Rising disposal incomes and desire for convenient and comfortable lifestyles is increasing the investment in small appliances, which is anticipated to propel the market.
- Technological advancements in consumer appliances is estimated to fuel the market.
Scope of Consumer Appliances Market Report
The report on the Germany consumer appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Consumer Appliances Market - Germany Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Products (Major and Minor) and Distribution Channels (Retailers, E-Retailers, Variety Stores & General Merchandisers, Hypermarkets and Supermarkets, and Department Stores)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Whirlpool Corporation, LG group, Samsung, Electrolux, Panasonic Corporation, Gorenje group, Siemens AG, Walton Group, and Arcelik A.S.
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Consumer Appliances Market Segment Insights
Major product segment accounts for more than 80% of the market revenue
Based on products, the Germany consumer appliances market is segregated as major and minor. The major segment is projected to expand at a robust CAGR during the forecast period. Major appliances are kept at one place in the house and require large amount of electricity to function. Major appliances have huge demand in the market, owing to smart products launched in the market. Key products in the domestic household appliances include freezers, refrigerators, air conditioners, dryers, and washing machines. These are also known as white goods products. Consumers have started using advanced, technical, and modern appliances, as it is time-saving and convenient.
Stable growth is anticipated in the major product segment in Germany. Factors such as changing lifestyle, increasing purchasing power, and migration of rural people to urban areas are responsible for the market growth. Demand for household appliances depends on remodeling and renovation of homes, consumer income, and changing the appliance, due to breakdown. The major domestic household appliances market is anticipated to increase rapidly during the forecast period.
Retailers segment held a key market share in Germany
On the basis of distribution channels, the Germany consumer appliances market is fragmented as retailers, e-retailers, variety stores & general merchandisers, hypermarkets and supermarkets, and department stores. Distribution channels for consumer appliances have widespread retailers such as Tesco and Aldi, who wish to expand in the household appliances market. In Germany, retailers like Metro, Media markt, and Saturn hold a key market share and act as a barrier to new participants. The e-commerce segment is flourishing in the Germany consumer appliances market with the help of Otto and Amazon.
The departmental stores segment is expected to expand at a substantial CAGR during the forecast period. Majority of the population in Germany has shown interest towards retail discounts and offers coupled with secure e-payment options. Therefore, the e-retail store and departmental stores segment is estimated to show high growth rates during the forecast period.
The regional household appliances market in Germany is highly competitive and has local as well as multinational competitors in the country. Additionally, with increasing competition, manufacturers are forced to launch innovative and technologically advanced products to fulfill the changing consumer preferences. The competition is estimated to increase during the projected years, owing to entry of new competitors, mergers and acquisitions, and price wars.
Segments
The Germany consumer appliances market has been segmented on the basis of
Products
Distribution channels
- Retailers
- E-Retailers
- Variety Stores & General Merchandisers
- Hypermarkets and Supermarkets
- Department Stores
Key Players
Competitive Landscape
Among the new competitors and key players, the key players dominated the consumer household appliance market due to marketing, economies of scale, and distribution.
Key players in the Germany consumer appliances market include Whirlpool Corporation, LG group, Samsung, Electrolux, Panasonic Corporation, Gorenje group, Siemens AG, Walton Group, and Arcelik A.S. Large retailers bargain with the manufacturers for offers, discounts, and bulk purchases. Key players in the market provide a large number of alternatives to the client. This in turn, is boosting the market.
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