The global commercial display market was valued at USD 48.90 billion in 2022 and is expected to reach USD 84.03 billion by 2031, expanding at a CAGR of 6.2% during the forecast period, 2023–2031.
The growth of the market is attributed to increasing demand for customized digital solution from different industrial sectors especially healthcare and public transportation. Commercial display, also known as commercial screen, is an advanced technology primarily designed to display several commercial products and services.
Commercial display are widely used across various industries for marketing and entertainment purpose and it can also be installed either landscape or portrait to attract the attention of consumers towards products and services. It offers several advantages such as ultra-HD resolution, picture-in-picture (PIP), multi-screen with picture by picture (BP) and high video calling.
Urbanization leads to the economy development and rapid expansion of industries such as transportation, healthcare, entertainment, and retail. The growth of various industries generally corresponds to effective digital promotional activity by companies to boost the demand for their products & services in attractive manner. This helps to push the demand for the commercial display and increases adoption of a range of the displays from HD to 4K TVs to 8KTVs across different sectors.
The advertising industry is increasingly using these ultra-HD display and higher resolutions displays to draw the attention of consumers. Moreover, high energy consumption becomes a global issue and rising demand for less power consume technologies is a key aspect that help boost the market. Rapid production of energy-saving displays such as OLED and micro LED present a major driving factor that can propel the market expansion.
Market Trends, Drivers, Restraints, and Opportunities
Increasing demand for interactive screen on wall or desk of commercial units, production of high-resolution screen, and availability of displays at low cost or affordable cost are key factors driving the market growth.
Rising demand for large size and commercial grade displays for advertising, trade showing, tutorials, and others promotional activities from various commercial organizations are projected to propel the market growth.
High energy consumption and high maintenance charges of the display are the key restraints that can hamper the market growth.
COVID-19 and its adverse impact that halted the production of the display across the globe present a major challenge for the market expansion.
Rapid adoption of the commercial display in different sectors such as hospitality, entertainment, banking, healthcare, education, and transportations are expected to drive the market expansion.
Technological advancement and R&D investment from key players to help manufacturing innovative display with advanced features are offering key opportunities for the market growth.
Scope of Commercial Display Market Report
The report on the global commercial display market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Commercial Display Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Products (Digital Signage [Video Walls, Video Screens, Transparent LED Screens, Digital Posters, Kiosks, and Others], Display Monitor, and Display TVs), Technology (LCD, LED [Mini LED, Micro LED, and Others], and Others), Components (Hardware, Software, and Services), Display Sizes (Below 32 Inches, 32 to 52 Inches, 52 to 75 Inches, and Above 75 Inches), Display Types (Flat Panel, Curved Panel, and Others), and Applications (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, and Transportation)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Trends, and Revenue Forecast
Key Players Covered in the Report
CDW, Cisco Systems, Inc., Dell, Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions, Panasonic Corporation, SAMSUNG, Sharp Electronics Corporation, and Sony Corporation
Global Commercial Display Market Segment Insights
Digital signage constituted a major share
Based on products, the market is segmented into digital signage, display monitor, and display TVs. The digital signage segment is further classified into video walls, video screens, transport LED screens, digital posters, kiosks, and others. The digital signage segment held a major market share in terms of revenue in 2020 and is anticipated to constitute a dominant share of the market in the coming years.
The wide use of digital signage for products advertisement and promotion across retail stores such as shopping malls and supermarkets is a key driving factor boosting the segment. On the other hand, the display monitor segment is expected to register a significant market share during the forecast period owing to extensive adoption of the products across commercial sectors such as banking and education system.
The display TVs segment is projected to expand at a CAGR of over 4.1% during the forecast period, 2021-2028 owing to rising production of innovative display TVs and availability of low cost products. Adoption of state-of-the-art technologies such as mini-LED and micro-LED in the latest commercial-grade TVs from key manufacturers including SAMSUNG and LG Display Co., Ltd. present a major driving factor for the segment growth.
LED segment is expected to represent a key share
On the basis of technology, the commercial display market is classified into LCD, LED, and others. The LED segment is further divided into mini LED, micro LED, and others. The LCD segment is projected to exhibit a substantial growth rate in the coming years owing to high use of the technology in many business sectors such as corporate offices and banks.
The LCD segment held a large market share in terms of revenue in 2020 and the low manufacturing costs of LCDs is one of the major factors that boost the demand for the LCD technology. However, the LED segment is anticipated to account for a key market share during the forecast period due to advancements of various types of LED displays such as OLED and QLED. Introduction of these energy saving technology such as mini-LED and micro-LED are relatively new, but the penetration of these technology across industries are rapidly growing worldwide.
Hardware segment is holding a dominant share
Based on components, the market for commercial display is segmented into hardware, software, and services. The hardware component accounted for a dominant market share in 2020 and is expected to represent a major share of the market from 2021 to 2028. The growth of the market can be attributed to the increases demand for hardware components having advanced and innovative features.
Hardware components include displays, extenders & cables, accessories, and installation equipment. Meanwhile, the software segment is anticipated to register a considerable CAGR of over 6.1% during the forecast period due to growing demand for advanced software for digital signage from several commercial industries. The installation of displays in commercial places and securing a wide range of convenient connectivity are the primary services covered in the services segment.
Flat penal accounts for a large market share
In terms of display types, the commercial display market is segmented into flat panel, curved panel, and other panels. The flat panel segment held a large market share representing a share of over 56.5% in 2020 and is expected to account for a large share of the overall market in the coming years. Rising demand for flat-panel displays such as video walls, digital posters, monitors, and TVs from numerous end-use industries can be a vital factor driving the segment growth.
However, the curved panel segment is anticipated to expand significantly owing to its wide applications in several sectors such as entertainment, gaming, design, automotive, and manufacturing.
Retail segment is projected to dominate the market
Based on applications, the market is segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, and transportation. The retail segment accounted for a dominant market share in 2020 and is expected to register a robust CAGR during the forecast period. Increasing adoption of the display by retail companies as a modern approach for advertising products and services present a key driving factor for the segment growth.
This is leading to high demand for commercial-grade TVs and digital signage. On the other hand, the healthcare segment is projected to constitute a major market share in the coming years owing to wide use of these products in hospitals, clinics, and multi-specialty healthcare centers worldwide.
Meanwhile, the transportation segment is anticipated to exhibit a robust growth rate in the coming years owing to extensive use of commercial displays at places such as airports, railway stations, metro stations, and bus stands for advertising commercial products. Many companies are also rapidly using digital displays on buses, cabs, trains, and trams to expand the sales of their products.
Asia Pacific is a fast-growing market
The market in Asia Pacific is anticipated to expand at a substantial CAGR of 7.1% during the forecast period, 2021 to 2028. The growth of the region can be attributed to rapid urbanization that leads to the proliferation of multiple companies and the growing adoption of commercial displays in healthcare, hospitality, transportation, and retail sectors in the region.
On the other hand, North America held more than 23.5% of the market share in 2020 and is expected to constitute a large market share during the forecast period owing to the presence of the key global players in the region.
The Commercial Display Market has been segmented in terms of
- Digital Signage
- Video Walls
- Video Screens
- Transparent LED Screens
- Digital Posters
- Display Monitor
- Display TVs
- Mini LED
- Micro LED
- Flat Panel
- Curved Panel
- Below 32 inches
- 32 to 52 inches
- 52 to 75 inches
- Above 75 inches
- Stadiums & Playgrounds
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Cisco Systems, Inc.
- Koninklijke Philips N.V.
- LG Display Co., Ltd.
- Panasonic Corporation
- Sony Corporation
Some of the major players in the market include CDW, Cisco Systems, Inc., Dell, Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions, Panasonic Corporation, SAMSUNG, Sharp Electronics Corporation, and Sony Corporation. Many of these key players are actively investing in research & development to develop new technologies, which can help in developing advanced display technology.
For example, SAMSUNG introduced The Wall, a TV with self-emitting micrometer scale LEDs that eliminate the need for color filters or backlight as it serves as the balancing source of color and light. The company’s TV with micro LED technology normally exceeds a screen size of more than 200 inches.