Segments - Cognitive Behavioral Therapy Apps Market by Platform (Android and iOS), Subscription Type (Paid Apps and Free Apps), Application (Stress Management, Anxiety & Depression Management, Meditation Management, Wellness Management, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global cognitive behavioral therapy apps market size was USD 5.58 Billion in 2022 and is likely to reach USD 21.72 Billion by 2031, expanding at a CAGR of 16.3% during 2023–2031. Increasing awareness regarding mental health among individuals is projected to boost the market.
Cognitive behavioral therapy is a talking therapy, which helps manage problems by changing the way an individual thinks and behaves. It is basically a psychological treatment, which is considered essential and effective for a range of severe mental illnesses such as anxiety, depression, phobia, mood disorders, personality disorders, trauma, and substance disorders.
Numerous research studies suggest that cognitive behavioral therapy is more effective than other forms of psychological therapy and psychiatric medications. Cognitive behavioral therapy apps are tools that can be accessed through smartphones and other mobile devices, which are specially designed to provide mental health care assistance to the patient.
It monitors and tracks the behavioral data of patients. These apps help users become more self-aware by allowing them to control their moods and cultivate positive thinking. It reduces the risk of depression and can boost the spirits and productivity of individuals.
The market report finds that the COVID-19 pandemic propelled the cognitive behavioral therapy apps market. Problems such as depression, anxiety, and phobia have increased among youngsters as the outbreak of the virus created unexpected life changes. Thus, boosting the demand for these apps.
Increasing usage of mHealth apps and rising self-awareness among the population are major factors driving the market in the coming years. mHealth apps are beneficial for practicing self-awareness, as it improves decision-making skills and confidence in individuals.
Growing usage of smart devices at a rapid pace and rising government funding to adopt electronic health records (EHR) in mental health institutes accelerates the market. Rising acceptance of virtual care services for behavioral health therapies, which boosted the market.
Rising awareness about behavioral therapy is another major factor fueling the market. Behavioral therapy helps individuals in changing disturbing or destructive thoughts that have a negative influence on their emotions and behavior.
Increasing data privacy concerns due to the lack of adequate security are expected to hinder the market. Moreover, lack of awareness about treatment options, especially in the rural population is anticipated to restrain the market during the projected period.
The rapid expansion of advanced technologies and the growing investments in R&D creates lucrative growth opportunities in the market. Furthermore, rising development of advanced software, the emergence of telehealth, and rising penetration of smartphones and internet-related apps are likely to create opportunities in the market.
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Cognitive Behavioral Therapy Apps Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Platform (Android and iOS), Subscription Type (Paid Apps and Free Apps), and Application (Stress Management, Anxiety & Depression Management, Meditation Management, Wellness Management, and Others) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
CVS Health; 7 Cups of Tea Co.; Calm; Flow Neuroscience; Happify, Inc.; Headspace Inc.; K Health; Mayo Foundation for Medical Education and Research (MFMER); Mindscapes; MoodMission (Squarespace); Moodnotes; MoodTools; NOCD Inc.; Recovery Record; Sanvello Health; SilverCloud; URBAN; Youper Inc. |
On the basis of platform, the cognitive behavioral therapy apps market is segmented into android and iOS. The android segment is expected to expand at a significant pace during the projection period, due to the rising usage of android phones. However, increasing production of smartphones and marketing at a low cost is likely to boost the demand for android apps.
Based on subscription type, the market is bifurcated into paid apps and free apps. The paid apps segment is anticipated to expand at a considerable CAGR during the projection period, owing to the service offered by paid subscriptions such as tele prescription and teleconsultation.
Furthermore, improved prescription alerts, immediate access to care, and improved patient engagement in paid apps are likely to propel the segment.
On the basis of application, the market is segregated into stress management, anxiety & depression management, meditation management, wellness management, and others. The anxiety & depression management segment held a major share of the market in 2021 and is expected to generate high revenue in the coming years, due to the rapid increase in suicide rate across the globe.
Depression is the primary cause of suicide. As per the World Health Organization (WHO), more than 700,000 people die every year by committing suicide, caused by depression. Furthermore, in 2020, around 264 million people suffered from depression.
In terms of region, the global cognitive behavioral therapy apps market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to dominate the market in the coming years, due to the presence of prominent players.
According to the American Psychiatric Association, around 6% of US citizens aged above 18 years suffer from major depressive disorder every year. Therefore, growing awareness related to different disorders, rising anxiety and depression problems among the adults and geriatric population, and increasing penetration of the internet are likely to further boost the market in North America.
Key players in the global cognitive behavioral therapy apps market are CVS Health; 7 Cups of Tea Co.; Calm; Flow Neuroscience; Happify, Inc.; Headspace Inc.; K Health; Mayo Foundation for Medical Education and Research (MFMER); Mindscapes; MoodMission (Squarespace); Moodnotes; MoodTools; NOCD Inc.; Recovery Record; Sanvello Health; SilverCloud; URBAN; and Youper Inc.
These companies engage in mergers, partnerships, acquisitions, collaboration, and product launches to increase their consumer base worldwide. For instance,