Carbon-Neutral Baby Diaper Market Report 2034

Report Description

This report is updated with the latest market data and insights as of June 2026. Base year: 2025  |  Forecast period: 2026-2034

Carbon-Neutral Baby Diaper Market Outlook

According to our latest research, the global carbon-neutral baby diaper market size reached USD 5.7 billion in 2025, reflecting a growing and accelerating emphasis on sustainability and eco-friendly parenting choices. The market is experiencing robust expansion, with a projected CAGR of 9.7% from 2026 to 2034. By the end of 2034, the global market is forecasted to reach USD 13.1 billion, driven by increasing environmental awareness, progressive regulatory initiatives, and a surge in demand for sustainable baby care products. The rapid shift in consumer preferences toward carbon-neutral and biodegradable baby diapers is significantly contributing to this growth, as parents and caregivers worldwide seek products that minimize their ecological footprint while delivering reliable performance.

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A primary growth factor for the carbon-neutral baby diaper market is the rising environmental consciousness among consumers. With mounting concerns about plastic pollution and landfill waste, parents are actively seeking alternatives to conventional disposable diapers, which are widely recognized for their considerable environmental impact. Carbon-neutral baby diapers, made from biodegradable and sustainable materials, offer a compelling solution by significantly reducing greenhouse gas emissions associated with diaper production and disposal. Educational campaigns, increased media coverage, and social media advocacy regarding the detrimental effects of traditional diapers have catalyzed a measurable shift in consumer behavior, leading to higher adoption rates of eco-friendly diaper options across both developed and emerging markets.

Another significant driver is the expanding portfolio of product innovations and technological advancements within the carbon-neutral baby diaper industry. Manufacturers are investing heavily in research and development to create diapers that not only meet sustainability criteria but also offer superior comfort, absorbency, and skin-friendliness. The integration of organic cotton, bamboo fiber, and plant-based biodegradable components into diaper manufacturing has resulted in products that are both environmentally responsible and highly functional. Companies are leveraging advanced lifecycle assessment tools and third-party carbon audits to ensure their products achieve genuine carbon neutrality, further enhancing their appeal to environmentally conscious consumers who are increasingly adept at distinguishing authentic green credentials from greenwashing.

Government regulations and corporate sustainability commitments are also fueling the growth of the carbon-neutral baby diaper market. Regulatory bodies across North America, Europe, and Asia Pacific are introducing stringent guidelines on single-use plastics and waste management, compelling manufacturers to adopt greener alternatives. Simultaneously, major brands and retailers are setting ambitious sustainability targets, including net-zero emissions and zero-waste goals aligned with 2030 and 2040 timelines, which are directly influencing product development strategies. These regulatory and corporate initiatives have created a supportive ecosystem for the proliferation of carbon-neutral baby diapers, thereby accelerating market expansion. The broader sustainable consumer goods movement, which includes carbon-neutral laundry and cleaning products, is reinforcing consumer habits that benefit the diaper segment as well.

Biodegradable disposable diapers are increasingly becoming a cornerstone of the carbon-neutral baby diaper market. These diapers are crafted from materials that decompose naturally, significantly reducing the environmental impact associated with traditional disposable diapers. As parents become more environmentally conscious, the demand for biodegradable options is on the rise. This shift is not only driven by consumer preferences but also by stringent regulations aimed at reducing landfill waste. The integration of biodegradable materials in diaper production is a testament to the industry's commitment to sustainability and innovation, offering parents an eco-responsible diapering solution that aligns with their values.

From a regional perspective, Europe is at the forefront of the carbon-neutral baby diaper market, with countries like Germany, France, and the Nordic nations exhibiting high adoption rates due to robust environmental policies and a strong culture of sustainability. North America follows closely, driven by increasing consumer demand for green products and the presence of several leading eco-friendly diaper brands. The Asia Pacific region is emerging as the fastest-growing market, propelled by rapid urbanization, rising disposable incomes, and growing awareness of environmental issues among the burgeoning middle-class population in China, India, and Southeast Asia. Latin America and the Middle East and Africa are also witnessing steady growth as sustainable baby care products gradually gain traction in these regions.

Diaper Market Product Type Analysis

The carbon-neutral baby diaper market is segmented by product type into disposable diapers, cloth diapers, training pants, swim pants, and others. Disposable diapers dominate the market, accounting for approximately 52.5% of the 2025 market share, due to their convenience and widespread availability. The environmental impact of conventional disposables has prompted manufacturers to develop carbon-neutral alternatives using biodegradable and compostable materials, creating a product category that satisfies both convenience needs and sustainability expectations. These eco-friendly disposable diapers are gaining popularity among environmentally conscious parents who seek the practicality of disposables without the associated ecological harm. The segment is expected to maintain its lead, supported by continuous innovation, expanding retail presence, and growing certification programs that validate carbon-neutral claims.

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Cloth diapers represent another important segment at roughly 21.0% of the 2025 market, appealing to parents seeking reusable and sustainable diapering solutions. Advances in fabric technology have resulted in cloth diapers that are highly absorbent, easy to clean, and gentle on baby's skin. Modern cloth diapers often incorporate organic cotton, bamboo fiber, and other sustainable materials, further reducing their environmental footprint. While cloth diapers require a higher upfront investment and more maintenance compared to disposables, their long-term cost-effectiveness and minimal waste generation make them an attractive choice for eco-conscious families. The segment is witnessing steady growth, particularly in regions with strong environmental advocacy and supportive infrastructure for reusable baby products. Readers interested in adjacent sustainable textile solutions may also explore research on bamboo-based baby diapering products, which overlap significantly with this segment.

Training pants and swim pants are specialized product types designed for toddlers and young children transitioning out of diapers or engaging in water activities. Training pants hold approximately 14.5% of the 2025 market and are benefiting from the rising trend of early potty training and parental preference for eco-friendly options during this critical developmental stage. Swim pants, at roughly 6.5% of the market, are experiencing growth as parents become more aware of the environmental impact of single-use swimwear products. Manufacturers are responding by introducing innovative, sustainable designs crafted from plant-based materials that cater to these specific needs without compromising on performance or comfort.

The growing adoption of plant-based diaper pants is a notable trend within the training and swim pants segment. These products utilize plant-derived materials that break down more efficiently, minimizing the ecological footprint across the product lifecycle. The market has seen a surge in innovation, with manufacturers exploring new plant-based composites that enhance both performance and sustainability. As awareness grows, plant-based diaper pants are becoming a preferred choice for parents who prioritize convenience alongside environmental responsibility, reflecting a broader movement toward sustainable consumer goods.

The "others" category within product type encompasses emerging diaper formats and hybrid solutions that combine the benefits of disposables and reusables, accounting for about 5.5% of the 2025 market. These products often feature modular designs, compostable inserts, and customizable fit options, offering parents greater flexibility and reducing overall waste. As consumer awareness and demand for sustainable baby care products continue to rise, this segment is expected to witness increased innovation and market penetration. The diversification of product offerings within the carbon-neutral baby diaper market is a testament to the industry's commitment to meeting the evolving needs of modern parents while prioritizing environmental responsibility.

Report Scope

Material Analysis

Material selection plays a pivotal role in the carbon-neutral baby diaper market, with key segments including biodegradable materials, recycled materials, organic cotton, bamboo fiber, and others. Biodegradable materials are at the forefront of this segment, as they significantly reduce the environmental impact of diapers by decomposing naturally after disposal. Manufacturers are leveraging plant-based polymers, cornstarch, sugarcane-derived components, and other compostable materials to create diapers that break down efficiently in industrial composting facilities. The widespread adoption of biodegradable materials is driven by consumer demand for products that align with zero-waste lifestyles and by regulatory mandates in Europe and parts of Asia Pacific aimed at minimizing landfill waste from single-use consumer goods.

Recycled materials are gaining traction as manufacturers seek to close the loop on diaper production and consumption. By incorporating recycled fibers and bio-based plastics into diaper construction, companies are able to reduce reliance on virgin resources and lower the overall carbon footprint of their products. Innovations in recycling technology have enabled the production of high-quality, safe, and comfortable diapers from post-consumer waste, further enhancing the sustainability credentials of leading brands. The use of recycled materials is particularly prevalent in regions with established recycling infrastructure, such as Western Europe and parts of North America, where consumer support for circular economy initiatives is strongest.

Organic cotton is a highly sought-after material in the carbon-neutral baby diaper market, valued for its softness, breathability, and hypoallergenic properties. Grown without the use of synthetic pesticides or fertilizers, organic cotton is an environmentally friendly alternative to conventional cotton and synthetic fibers. Diapers made from organic cotton are especially popular among parents concerned about chemical exposure and infant skin sensitivities. The segment is experiencing robust growth, supported by increasing availability of GOTS-certified and OEKO-TEX-certified organic products and rising consumer willingness to pay a premium for safer, greener options. The broader trend of sustainable personal care, which encompasses products such as carbon-neutral dental care items, is further reinforcing consumer appetite for certified organic baby products.

Bamboo fiber is another notable material segment, renowned for its rapid renewability, natural antibacterial properties, and superior moisture-wicking capabilities. Bamboo-based diapers are gaining popularity among eco-conscious parents seeking high-performance, sustainable alternatives to conventional diapers. The cultivation of bamboo requires minimal water and no chemical inputs, making it one of the most environmentally sustainable raw materials available for textile and nonwoven applications. As awareness of bamboo's performance and environmental benefits continues to grow, this segment is expected to witness substantial expansion throughout the 2026-2034 forecast period, particularly in Asia Pacific, where bamboo is abundantly and sustainably sourced.

The "others" category within material analysis includes innovative composites, plant-based superabsorbent gels, and emerging bio-based polymers that offer enhanced sustainability and performance characteristics. As research and development efforts intensify across the industry, manufacturers are exploring new material combinations and next-generation technologies to further reduce the carbon footprint of baby diapers while maintaining or exceeding the absorbency and comfort standards that parents expect. The ongoing evolution of material science is a key driver of differentiation and competitiveness in the carbon-neutral baby diaper market, enabling brands to meet the diverse needs and preferences of modern parents while delivering tangible and verifiable environmental benefits.

Size Analysis

The carbon-neutral baby diaper market is segmented by size into newborn, small and medium, large, and extra-large categories, catering to the varying needs of infants and toddlers at different developmental stages. The newborn segment is characterized by high demand due to the frequent diaper changes required during the initial months of life. Manufacturers are prioritizing the use of ultra-soft, hypoallergenic, and highly absorbent materials in carbon-neutral newborn diapers to ensure maximum comfort and protection for the most sensitive skin. The segment's growth is further supported by rising birth rates in emerging markets across Asia Pacific and Africa, and by increasing awareness of sustainable parenting practices among first-time parents in developed economies.

Small and medium-sized diapers constitute the largest share of the market, reflecting the extended duration during which infants and young children require diapers in these size categories. Parents are increasingly opting for carbon-neutral options in this segment, motivated by the desire to minimize environmental impact over the long and frequently recurring purchasing cycle. Manufacturers are responding by offering a wide range of eco-friendly diapers in various fits and absorbency levels, ensuring reliable performance throughout the diapering journey. The popularity of subscription services and direct-to-consumer bulk purchasing options for small and medium-sized diapers is also contributing to segment growth, as parents seek both convenience and cost savings alongside sustainability.

Large-sized diapers are designed for older infants and toddlers who require greater absorbency and durability as their mobility and activity levels increase. Carbon-neutral large diapers are gaining traction among parents who wish to maintain their commitment to sustainability as their children transition into more active developmental stages. Manufacturers are focusing on enhancing the structural strength, flexibility, and leak protection of large-sized carbon-neutral diapers, ensuring they meet the evolving physical needs of both children and caregivers without sacrificing environmental credentials.

The extra-large segment caters to children with special needs or those who require diapers beyond the typical age range. While this segment represents a smaller portion of the overall market, it is experiencing steady growth as inclusivity and accessibility become higher priorities for manufacturers and retailers alike. Carbon-neutral extra-large diapers are formulated with the same high standards of sustainability, comfort, and performance as other sizes, providing families with eco-friendly solutions regardless of their specific requirements. The availability of specialized sizes underscores the industry's commitment to serving diverse consumer needs while advancing environmental stewardship across the full product range.

Distribution Channel Analysis

Distribution channels play a critical role in the accessibility and market penetration of carbon-neutral baby diapers. Online stores have emerged as the dominant channel, driven by the convenience of direct-to-consumer sales, extensive product variety, and the ability to reach environmentally conscious shoppers globally. E-commerce platforms offer detailed product information, third-party certifications, customer reviews, and flexible subscription options, making it easier for parents to discover, evaluate, and repurchase carbon-neutral diapers. The continued growth of online shopping, sustained from the momentum built during the COVID-19 pandemic, has firmly established digital channels as the primary growth driver for the market, and this trend is expected to intensify through the 2026-2034 forecast period.

Supermarkets and hypermarkets remain vital distribution channels, providing consumers with the opportunity to physically examine products before purchase and benefit from in-store promotions. These retail outlets offer a wide selection of carbon-neutral baby diapers alongside conventional options, catering to a broad customer base across income levels. The strategic placement of eco-friendly products in high-traffic areas, combined with educational displays and retailer sustainability commitments, has contributed to increased visibility and mainstream adoption of carbon-neutral diapers. Major retail chains are also partnering with leading brands to expand their sustainable product assortments and align with evolving regulatory expectations around product environmental labeling.

Specialty stores, including baby boutiques and organic product retailers, play a significant role in the carbon-neutral baby diaper market by offering curated selections of premium, sustainable diapers. These stores often provide personalized service, expert advice, and access to niche brands that may not be widely available in mainstream retail channels. Specialty stores are particularly popular among parents seeking certified organic, dermatologist-tested, or hypoallergenic diaper options, and they command a loyal customer base willing to pay a price premium for quality and transparency. The segment is experiencing steady growth, supported by rising demand for differentiated and value-added sustainable baby care products in urban markets worldwide.

The "others" category within distribution channels encompasses alternative retail formats such as pharmacies, health food stores, and direct sales through community-based and subscription-box initiatives. These channels serve as important touchpoints for reaching specific consumer segments, including health-conscious parents and those with limited geographic access to large retail formats. The growing ecosystem of eco-focused subscription services is a particularly notable trend within this category, with brands offering doorstep delivery of certified carbon-neutral diapers bundled with composting or take-back programs that enhance the overall sustainability proposition.

End-User Analysis

Households represent the largest end-user segment in the carbon-neutral baby diaper market, reflecting the widespread adoption of sustainable diapering solutions by individual families worldwide. Parents are increasingly prioritizing both the health and well-being of their children and the long-term health of the planet by choosing carbon-neutral diapers made from safe, non-toxic, and biodegradable materials. The segment's growth is driven by rising environmental awareness, greater access to credible product information via digital platforms, and the availability of a diverse range of eco-friendly products suited to different preferences and budgets. Manufacturers are focusing on developing user-friendly sustainable packaging, loyalty and rewards programs, and convenient subscription services to deepen engagement with the household customer base.

Hospitals are a key institutional end-user segment, particularly in regions with advanced healthcare infrastructure and strong regulatory oversight of procurement practices. The adoption of carbon-neutral baby diapers in hospitals is motivated by the dual objectives of providing high-quality care for newborns and minimizing the environmental impact of healthcare operations. Hospital systems are increasingly incorporating sustainable procurement criteria, including the use of biodegradable and compostable diapers in maternity wards and neonatal units, as part of broader green hospital certification programs. The segment is expected to witness steady growth as healthcare providers align with organizational sustainability goals and respond to mounting public and regulatory demand for greener healthcare solutions.

Daycare centers represent another important end-user segment, as they address the diapering needs of infants and toddlers in group care settings on a high-volume basis. The use of carbon-neutral diapers in daycare centers is driven by parental expectations, local waste management regulations, and organizational commitments to environmental responsibility that serve as competitive differentiators. Daycare providers are adopting eco-friendly diapering practices to enhance their reputations, attract environmentally conscious families, and comply with evolving local sustainability requirements. The segment is poised for solid growth as sustainability becomes an increasingly prominent criterion in the selection and accreditation of childcare services.

The "others" category includes non-traditional end-users such as non-governmental organizations, community-based childcare programs, and humanitarian relief agencies. These organizations often incorporate carbon-neutral baby diapers into aid distributions, emergency response operations, and public health initiatives, driven by both environmental and health equity considerations. As awareness of the benefits of sustainable diapering solutions continues to spread, the segment is likely to expand its contribution to the overall market, reflecting the broader integration of sustainability principles into social development and humanitarian programming globally.

Opportunities & Threats

The carbon-neutral baby diaper market is brimming with opportunities, particularly in the realm of product innovation and advanced material science. As consumer demand for sustainable products intensifies through 2025 and the forecast period, manufacturers have significant opportunities to differentiate by developing diapers with enhanced biodegradability, superior absorbency, and certified skin-friendly properties. The integration of smart technologies, such as moisture sensors and home-compostable packaging, presents additional avenues for value creation and deeper consumer engagement. Collaborations with environmental certification bodies and participation in circular economy take-back initiatives can enhance brand credibility and foster long-term loyalty among eco-conscious consumers. The market for adjacent sustainable household products, including eco-friendly cleaning wipes, is growing in parallel, reinforcing consumer ecosystems that support carbon-neutral diaper adoption.

Another major opportunity lies in the alignment of the carbon-neutral baby diaper market with global sustainability agendas and tightening regulatory frameworks. Governments and international organizations are increasingly recognizing the environmental impact of single-use plastics and are enacting targeted policies to accelerate the adoption of biodegradable and compostable consumer goods alternatives. Manufacturers that proactively invest in sustainable production processes, internationally recognized eco-certifications, and transparent supply chain reporting are well-positioned to capitalize on these regulatory tailwinds. The growing emphasis on corporate social responsibility and environmental, social, and governance criteria is also driving investment flows and strategic innovation in the sector, creating a favorable and durable environment for long-term market expansion.

Despite the numerous opportunities, the market faces several restraining factors, chief among them being the higher cost of carbon-neutral baby diapers compared to conventional alternatives. The use of premium raw materials, certified sustainable manufacturing processes, and eco-friendly packaging often results in elevated production costs that are passed on to consumers in the form of higher retail prices. This price differential remains a significant barrier to adoption, particularly in price-sensitive markets and among lower-income households in Latin America, Southeast Asia, and Africa. Limited industrial composting infrastructure in many markets also constrains the end-of-life environmental benefits of biodegradable diapers. Additionally, consumer skepticism about greenwashing claims and inconsistent certification standards across markets may hinder trust and market penetration. Overcoming these challenges will require concerted efforts in cost optimization, infrastructure investment, consumer education, and transparent value communication by all industry stakeholders.

Regional Outlook

Europe leads the global carbon-neutral baby diaper market, accounting for approximately 32.5% of total revenues in 2025, with a regional market size of USD 1.85 billion. The region's dominance is underpinned by strong regulatory support for sustainable products through frameworks such as the European Green Deal and the EU Single-Use Plastics Directive, widespread environmental consciousness, and a mature retail infrastructure that facilitates widespread distribution of eco-friendly diapers. Countries such as Germany, France, the United Kingdom, Sweden, and Denmark are at the forefront of adoption, driven by progressive waste management policies and an exceptionally well-informed consumer base. The European market is expected to maintain a healthy growth trajectory, with a projected CAGR of 8.9% through 2034, as sustainability continues to shape both consumer preferences and industry regulatory requirements.

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North America is the second-largest regional market, with a 2025 market size of approximately USD 1.48 billion, reflecting robust demand for carbon-neutral baby diapers among environmentally conscious parents in the United States and Canada. The region benefits from high disposable incomes, strong e-commerce infrastructure, and a growing number of certified eco-friendly diaper brands competing across price tiers. Active government initiatives at federal and state levels to reduce plastic waste and promote sustainable consumer goods, combined with growing ESG investment in leading manufacturers, are creating a favorable environment for continued growth. North America is projected to grow at a CAGR of approximately 9.1% through 2034.

The Asia Pacific region is the fastest-growing market, with a 2025 market size of approximately USD 1.60 billion and a projected CAGR of 12.0% through 2034. Rapid urbanization, large birth cohorts, rising disposable incomes, and growing environmental awareness are fueling demand for high-quality, sustainable baby care products across China, India, Japan, South Korea, and Australia. Local manufacturers are investing in research and development to create affordable carbon-neutral diaper options tailored to regional consumer preferences, while multinational brands are expanding their sustainable product lines specifically for Asian markets. Government plastic reduction initiatives in China, India, and several ASEAN nations are expected to provide additional regulatory impetus for market acceleration throughout the forecast period.

Competitor Outlook

The competitive landscape of the carbon-neutral baby diaper market in 2025 is characterized by a dynamic mix of established multinational corporations, dedicated eco-friendly brands, and innovative direct-to-consumer startups. Leading players are leveraging their extensive resources, global distribution networks, and R&D capabilities to develop and market an expanding range of carbon-neutral diaper products. Intense competition is driving continuous innovation in materials, design, absorbency technology, and sustainable packaging, as companies seek to differentiate themselves and capture a larger share of the growing sustainable baby care market. Strategic partnerships, acquisitions, and co-branding initiatives with environmental organizations are also prevalent, as firms aim to expand their product portfolios, geographic reach, and sustainability credibility simultaneously.

Brand reputation and certified product quality are critical differentiators in the carbon-neutral baby diaper market, with consumers placing a premium on verified safety, consistent performance, and credible environmental credentials. Companies that invest in recognized eco-certifications such as FSC, OEKO-TEX, EU Ecolabel, and Nordic Swan, transparent supply chain disclosures, and third-party sustainability audits are able to build sustained trust and loyalty among discerning parents. Marketing strategies increasingly emphasize the environmental benefits of carbon-neutral diapers, supported by compelling brand storytelling, lifecycle assessment disclosures, and educational content that highlights the positive cumulative impact of sustainable diapering choices. Influencer partnerships, parenting community engagement, and social media campaigns play a vital role in shaping consumer perceptions and driving product adoption across demographics.

Innovation remains at the heart of competitive strategy, with manufacturers exploring new bio-based materials, low-energy production techniques, and value-added product features to enhance both sustainability performance and user experience. The integration of smart technologies, such as wetness indicators and home-compostable outer packaging, is becoming more common as companies seek to add convenience alongside sustainability. Investment in research and development is particularly pronounced among market leaders, who are committed to maintaining their competitive edge in a rapidly evolving industry where consumer expectations and regulatory requirements are both advancing. Smaller brands and startups are carving out profitable niche markets by offering highly specialized, artisanal, or locally sourced carbon-neutral diaper options with strong community and transparency narratives.

Some of the major companies operating in the carbon-neutral baby diaper market include Procter & Gamble (Pampers Pure), Kimberly-Clark (Huggies Special Delivery), Unicharm, Essity, Ontex Group, The Honest Company, Bambo Nature, Naty AB, Dyper Inc., Seventh Generation, Kao Corporation, Hengan International, Drylock Technologies, Coterie, and Eco by Naty. Procter & Gamble and Kimberly-Clark are leveraging their global scale and extensive R&D investment to introduce certified carbon-neutral product lines and achieve ambitious sustainable manufacturing milestones. The Honest Company and Seventh Generation have built strong reputations as pioneers in eco-friendly baby care, offering diverse certified organic and biodegradable diaper ranges. Bambo Nature and Naty AB are recognized for their commitment to transparency, environmental stewardship, and product safety standards, while Dyper Inc. has gained notable traction with its direct-to-consumer subscription model and innovative commercial composting program that ensures genuine end-of-life sustainability.

These companies are continuously expanding their product offerings, entering new geographic markets, and collaborating with retailers, NGOs, and environmental certification organizations to promote the adoption of carbon-neutral baby diapers. As competition intensifies through the 2026-2034 forecast period, the market is expected to witness further consolidation alongside the emergence of new challenger brands, with leading players strengthening their positions through strategic investments, licensing agreements, and sustainability-focused alliances. The ongoing evolution of the competitive landscape underscores the importance of innovation, authentic sustainability commitment, and genuine customer-centricity in driving long-term success in the carbon-neutral baby diaper market.

Key Players

• The Procter & Gamble Company
• Kimberly-Clark Corporation
• Unicharm Corporation
• Essity AB
• Ontex Group NV
• The Honest Company, Inc.
• Bambo Nature (Abena A/S)
• Dyper, Inc.
• Naty AB
• Seventh Generation, Inc.
• Kao Corporation
• Hengan International Group Company Limited
• Drylock Technologies NV
• Coterie
• Eco by Naty
• Andy Pandy (Hansan International)
• MOLTEX Nature No.1
• Pigeon Corporation
• Fippi S.p.A.
• Little Toes (Products On The Go, LLC)