Broadcast Scheduling Software Market Growth & Trends [2031]

Report Description

Broadcast Scheduling Software Market Outlook 2031

The global broadcast scheduling software market size was USD 1.3 Billion in 2022 and is likely to reach USD 6.22 Billion by 2031, expanding at a CAGR of 19% during 2023–2031. The market growth is attributed to the growing complexity of broadcast media planning and increasing investment in media technology.

Rising digital transformation is anticipated to boost the market. The rapid growth in over-the-top (OTT) and streaming services due to the growing shift of viewers toward digital streaming platforms increases the demand for sophisticated scheduling solutions, to manage diverse content libraries and optimize delivery across various platforms. For instance,

• According to recent data published, the Over-The-Top (OTT) video market is projected to attain a value of USD 325.40 billion by 2024. Furthermore, OTT Video Advertising is anticipated to achieve a volume of USD 191.30 billion in 2024.

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Increasing accessibility and affordability of broadcast scheduling software significantly broaden its market appeal. The introduction of cost-effective options is diversifying the consumer base, making the software accessible to a wide audience. The integration of innovative technologies, including haptic feedback, motion sensing, and realistic graphics, enhances the scheduling experience, attracting a large user base. Additionally, the application of software is extending beyond entertainment, such as in training and education, presenting a promising avenue for market growth.

The market report finds that the COVID-19 pandemic boosted the broadcast scheduling software market. Emergency lockdowns and movement restrictions boosted the adoption of online streaming services among the population. This led to increased demand for broadcast scheduling software that efficiently manages and organizes a growing volume of content for streaming platforms.

Impact of Artificial Intelligence (AI) on the Broadcast Scheduling Software Market

Artificial Intelligence (AI) is expected to boost the revenue of the market players present in the broadcast scheduling software market. AI analyzes vast amounts of data, including viewer preferences, historical performance, and real-time trends. This analysis enables automated scheduling that optimizes content placement for maximum audience engagement. AI-powered recommendation engines analyze viewer behavior and preferences to suggest personalized content schedules.

Broadcast Scheduling Software Market Dynamics

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Major Drivers

Growing demand for online streaming services drives the market. Online streaming platforms host a vast amount of content, spanning various genres, languages, and formats. However, managing this extensive content library requires sophisticated scheduling to ensure optimal organization and delivery. Broadcast scheduling software becomes essential for efficiently handling and scheduling complexities associated with a large volume of diverse content. For instance,

• According to data published in August 2023, around 90.9% of internet users globally engaged in monthly viewership of content through streaming services as of the third quarter of 2022.

Existing Restraints

High costs associated with the broadcast scheduling software hampers the market. Implementing and integrating new scheduling software is costly, especially for new players with limited budgets. The upfront costs of software acquisition, customization, and integration, as well as potential disruptions during the implementation process act as a barrier, thereby restraining the market.

Emerging Opportunities

Growing technological advancements create lucrative opportunities in the market. Automated content recognition (ACR) technology involves the automatic identification of content, integrated into scheduling software. This allows for enhanced tracking of content performance, accurate metadata enrichment, and improved scheduling decisions based on content popularity and trends. Additionally, high-speed internet connectivity enables smooth content delivery and opens up possibilities for the development of high-quality scheduling software, such as 4K and beyond, and low-latency streaming scheduling software, that optimizes content schedules for an improved viewer experience.

Scope of the Broadcast Scheduling Software Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Solution Segment Analysis

Based on solution, the broadcast scheduling software market is divided into services and software. The services segment is expected to hold a dominant share of the broadcast scheduling software market during the projection period, due to the increasing digitization in the broadcast industry and increasing demand for advanced scheduling capabilities.

The broadcast industry is shifting toward digitization, with a growing emphasis on software solutions. Broadcast scheduling software plays a crucial role in managing digital content, optimizing schedules, and adapting to changing viewer behaviors. Additionally, software solutions offer features, such as real-time adjustments, data analytics, and integration with emerging technologies, making them essential for effective scheduling. For instance,

• In January 2022, Banneker Partners, a prominent player in facility management software for the broadcast and media industries, acquired Xytech Systems LLC. The acquisition aimed at accelerating Xytech's capacity to enhance its range of solutions and operational delivery capabilities.

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Deployment Segment Analysis

On the basis of deployment, the global market is segregated into cloud, on-premise, and hybrid. The on-premise segment is projected to register a high CAGR during the forecast period due to increasing security & data privacy concerns.

On-premise solutions often appeal to organizations, including broadcasters, that prioritize a high level of control over their data and security. The broadcast industry often deals with sensitive content. However, on-premise solutions provide a controlled environment and it offer offline access to the software, which helps to reduce concerns related to data privacy and security. Furthermore, on-premise solutions ensure that organizations have continuous access to their scheduling software, even in the absence of internet connectivity, that maintains stable operations, especially during live events.

The cloud-based segment is anticipated to expand at a significant pace in the coming years, as it provides automatic updates to users. Cloud-based solutions are a cost-effective and scalable alternative to on-premise deployments. Broadcasters scale up or down their resources based on demand by avoiding the need for large upfront investments in infrastructure. Moreover, cloud-based solutions often come with automatic updates and maintenance, reducing the burden on IT teams. This ensures that scheduling software remains up-to-date with the latest features, security patches, and enhancements without requiring manual intervention.

Application Segment Analysis

On the basis of application, the broadcast scheduling software market is segmented into radio, digital platforms, and TV. The TV segment is anticipated to register a robust growth rate during the forecast period due to rising digital transformation in television broadcasting and increasing variety of TV content.

Broadcasters are transitioning from traditional methods to digital platforms to reach a wider and diverse audience. The volume and variety of TV content have grown significantly with the proliferation of channels, genres, and formats. Broadcast scheduling software becomes essential in managing complex content libraries, optimizing schedules, and ensuring that diverse programming reaches the target audience effectively. For instance,

• In April 2023, Brightcove Inc. collaborated with Frequency Networks, a key player in free ad-supported streaming TV (FAST) channel solutions. The successful integration with Brightcove's renowned cloud-based video platform provides customers with the seamless capability to effortlessly create, launch, and manage FAST channels. This collaboration empowers users to expand their audience reach and enhance revenue streams with ease.

The digital platforms segment is expected to expand at a significant growth rate due to the rising online streaming services and a shift from traditional broadcasting to digital channels. The rapid growth in online streaming services, including video-on-demand (VOD) platforms and live streaming services, drives the digital platform segment. Broadcasters are increasingly investing in digital platforms to reach a broader and diverse audience. Scheduling software becomes crucial in optimizing content delivery, ensuring that digital channels are effectively managed and programmed.

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Regional Outlook

In terms of region, the global broadcast scheduling software market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to the presence of advanced technological infrastructure and the rising popularity of online streaming services.

North America is known for its highly developed and advanced technological infrastructure, including robust internet connectivity, widespread access to high-speed networks, and a well-established digital ecosystem. This encouraged the adoption of sophisticated broadcast scheduling software that relies on seamless data transfer and real-time updates. Additionally, the rising popularity of online streaming services, including video-on-demand (VOD) platforms, boosts the demand for broadcast scheduling software for managing schedules for diverse content on these digital platforms.

The market in Europe is projected to grow rapidly during the forecast period, owing to the wide presence of media and broadcast industries and rising technological innovation. Europe has a robust and diverse media and broadcasting industry, including traditional television and radio, as well as a significant presence in the digital and streaming space. This propels the demand for advanced broadcast scheduling solutions. Furthermore, the rising adoption of advanced technological solutions, such as scheduling software, to enhance operational efficiency and viewer experiences fuels the market in the region.

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