Brazil Home Appliances Market

Brazil Home Appliances Market by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers, and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, and Others), Distribution Channels (Multi-brand Stores, Exclusive Stores, Online, and Others), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: CG-3607
  • Author: Growth Market Reports
  • Rating: 4.4
  • Total Reviews: 2
  • No. Of Pages: 224
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The Brazil home appliances market size is projected to register a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing demand for less energy and water-conserving appliances.

Brazil Home Appliances Market

The home appliances market in Brazil is dynamic. Customers have developed and quickly adopted new technology items to smooth their functioning of their everyday activities. The majority of the home appliances are associated with automating their activities with less human intervention. With the advancement of smart functionality and further developed energy productivity, home appliances have a significant impact on the day to day routine of consumers. Consequently, excellent and durable materials are expected to withstand the wear and tear of home machines.

Wireless technologies such as Wi-Fi and Bluetooth can be used in or accessed by smartphones and tablets. The inclusion of these technologies in home appliances such as air conditioners is a means of product differentiation by manufacturers that is enticing tech-savvy consumers. The improvement in network infrastructure has translated into better broadband and internet penetration. Therefore, consumers are increasingly opting for wireless and technologically advanced products, mostly for the convenience offered by manufacturers. The low cost associated with the ownership of white goods, particularly in developing economies.

Market Trends, Drivers, Restraints, and Opportunities

  • Increase in the customer's purchasing power parity is estimated to positively influence the market growth during the forecast period
  • Rapid growth in the purchasing power and better access to quality items with reasonable cost are expected to boost the home appliances market growth.
  • The presence of online marketplace to buy home appliances is spurring the growth of the market.
  • Increasing demand for home appliances due to improved living standards is projected to spur market growth in the coming years.
  • Power utilization issues of home appliances can hinder the growth of the market.
  • Rising adoption of smart home systems in Brazil is likewise expected to create lucrative opportunities during the forecast period.

Scope of the Report

The report on the Brazil home appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Brazil home appliances Market - Brazil Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers, and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, and Others), Distribution Channels (Multi-brand Stores, Exclusive Stores, Online, and Others)

Country Scope

Brazil

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Panasonic Corporation; Whirlpool Corporation; Electrolux AB; Samsung Electronics and LG Electronics.

Home Appliances Market Segment Insights

Refrigerators segment is expected to grow at a rapid pace

Based on major appliances, the market is divided into refrigerators, freezers, dishwashing machines, washing machines, cookers, and ovens. The refrigerators segment is estimated to account for a significant share of the market owing to the increasing number of innovative refrigeration products. Refrigerators are broadly utilized across households and business places to provide a convenient and safe methods for food preservation.

Brazil Home Appliances Market

Small kitchen appliances segment is projected to expand at a considerable CAGR

In terms of small appliances, the home appliances market is segmented into vacuum cleaners, small kitchen appliances, hair clippers, irons, toasters, grills and roasters, hair dryers, and others. The small kitchen appliances segment is estimated to account for a key share of the market due to increasing preference for cooking healthy food. On the other hand, the grills and roasters segment is estimated to grow at a steady rate in the projected timeline.

Online segment is projected to expand at a considerable CAGR

On the basis of distribution channels, the market is classified multi-brand stores, exclusive stores, online and others. The online segment is projected to expand at a considerable CAGR during the forecast period. Online attributes to ease of shopping from a remote location. An online store provides advantages such as automated software up gradations, remote accessibility, easy scalability, disaster recovery, and storage flexibility.

Brazil Home Appliances Market

Segments

Segments Covered in the Report

The Brazil home appliances market has been segmented on the basis of

Major Appliances

  • Refrigerators
  • Freezers
  • Dishwashing Machines
  • Washing Machines
  • Cookers and Ovens

Small Appliances

  • Vacuum Cleaners
  • Small Kitchen Appliances
  • Hair Clippers
  • Irons
  • Toasters
  • Grills and Roasters
  • Hair Dryers
  • Others

Distribution Channels

  • Multi-brand Stores​
  • Exclusive Stores​
  • Online​
  • Others

Country

  • Brazil

Key Players

  • Panasonic Corporation
  • Whirlpool Corporation
  • Electrolux AB
  • Samsung Electronics
  • LG Electronics

Competitive Landscape

Key players competing in the Brazil home appliances market are Panasonic Corporation; Whirlpool Corporation; Electrolux AB; Samsung Electronics; and LG Electronics.

Brazil Home Appliances Market

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Home Appliances Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Home Appliances Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Home Appliances Market - Supply Chain
  4.5. Global Home Appliances Market Forecast
     4.5.1. Home Appliances Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Home Appliances Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Home Appliances Market Absolute $ Opportunity
5. Global Home Appliances Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Home Appliances Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Home Appliances Demand Share Forecast, 2019-2026
6. North America Home Appliances Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Home Appliances Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Home Appliances Demand Share Forecast, 2019-2026
7. Latin America Home Appliances Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Home Appliances Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Home Appliances Demand Share Forecast, 2019-2026
8. Europe Home Appliances Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Home Appliances Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Home Appliances Demand Share Forecast, 2019-2026
9. Asia Pacific Home Appliances Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Home Appliances Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Home Appliances Demand Share Forecast, 2019-2026
10. Middle East & Africa Home Appliances Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Home Appliances Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Home Appliances Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Home Appliances Market: Market Share Analysis
  11.2. Home Appliances Distributors and Customers
  11.3. Home Appliances Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)

Segments Covered in the Report

The Brazil home appliances market has been segmented on the basis of

Major Appliances

  • Refrigerators
  • Freezers
  • Dishwashing Machines
  • Washing Machines
  • Cookers and Ovens

Small Appliances

  • Vacuum Cleaners
  • Small Kitchen Appliances
  • Hair Clippers
  • Irons
  • Toasters
  • Grills and Roasters
  • Hair Dryers
  • Others

Distribution Channels

  • Multi-brand Stores​
  • Exclusive Stores​
  • Online​
  • Others

Country

  • Brazil

Key Players

  • Panasonic Corporation
  • Whirlpool Corporation
  • Electrolux AB
  • Samsung Electronics
  • LG Electronics

Key players competing in the Brazil home appliances market are Panasonic Corporation; Whirlpool Corporation; Electrolux AB; Samsung Electronics; and LG Electronics.

Brazil Home Appliances Market

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