Bluetooth Beacons Market

Bluetooth Beacons Market by Technology (Eddystone, iBeacon, and Others), End-uses (Travel & Tourism, Retail, Healthcare, Financial Institutions, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-412
  • Author: Growth Market Reports
  • Rating: 4.8
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  • No. Of Pages: 198
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The global bluetooth beacons market was valued at USD 109.5 million in 2019 and is projected to reach USD 58.3 million by 2028. The market is expected to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing number of mobile app companies along with rising investments in beacon technology.
 

Bluetooth Beacons Market Key Takeaways


A bluetooth beacon is a tiny wireless device, which functions on Bluetooth low energy. It frequently transmits a signal that other devices can see. It transmits a radio signal that is made of a mixture of numbers and letters at regular intervals.

Market Trends, Drivers, Restraints, and Opportunities:

  • Increasing importance of location-based marketing in retail industry is expected to drive the market.
  • Increasing investment in proximity solutions are reducing advertising and marketing costs, thereby boosting the market.
  • The bluetooth industry has endured transformation in the last few years, owing to maturation and growth of the beacon industry.
  • The beacon industry is adjusting to lodge complex industrial applications.
  • The beacon industry is anticipated to incline towards scrappy market, where beacons concentrate on specific industrial verticals.
  • Industrial fragmentation is essential for the growth of the beacons market, as new beacon products require enhanced solutions.

Scope of the Report:

The report on the Bluetooth beacons market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Global Bluetooth Beacons Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Technology (Eddystone, iBeacon, and Others), End-uses (Travel & Tourism, Retail, Healthcare, Financial Institutions, and Others), and Regions

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Onyx Beacon Ltd., Bluvision, Inc., Kontakt.io, Accent Advanced Systems, SLU, and Estimote, Inc.

 

Market Segment Insights:

The iBeacon segment held a major market share of the total revenue in 2016
Based on technology, the global Bluetooth beacons market is segregated as eddystone, iBeacon, and others. The iBeacon segment is expected to expand at a rapid pace during the forecast period. The growth of the segment is attributed to increasing need for providing location-based information and alerts to nearby smartphones compatible with iBeacon. Large adoption of products such as iPhones and iPads is projected to boost the segment during the forecast period.

iBeacon provides proximity-based marketing to its target customers with modified messages based on their shopping history. Rising importance of iBeacon has encouraged companies to introduce several new protocols such as AltBeacon and Eddystone.

Placement of beacons in stadiums and airports is projected to boost the segment. Additionally, the support of Eddystone on Android Chrome is estimated to drive the demand for android-based proximity solutions, which helps to track the location of beacons. Google provides protocols with open sourced framework, which differentiates it from Apple’s iBeacon.
 

Bluetooth Beacons Market By Technology


The retail segment held a major share of more than 65% of the total revenue in 2016
On the basis of end-uses, the global bluetooth beacons market is fragmented as travel & tourism, retail, healthcare, financial institutions, and others. The retail segment is expected to expand at a robust CAGR during the forecast period. Growth of the segment is attributed to growing beacon deployment for improving customer experience. Retailers are involved in enhancing customer experience by fitting in-store beacons to send promotional messages, thus improving their efficiency and sales. Profit margin is more in brick and mortar retailers as compared to online retailers.

Brick and mortar stores are purchasing technologies such as Bluetooth Low Energy (BLE) and big data to accomplish high conversion rates and great operating efficiency. For instance, Carrefour installed a wide network of iBeacon in all its hypermarkets in Romania, which tracks consumer behavior and keeps them up to date about the products from each department.

The healthcare segment is expected to expand at a considerable CAGR during the forecast period. Growth of the segment is attributed to increasing need for quick responses to emergency situations. Hospitals are installing the technology to offer customized solutions according to the patients current and historic health conditions. Increasing need to address streamlining of patients management and monitoring process is fueling the healthcare segment in the bluetooth beacons market.

North America held a major market share of the total revenue in 2016
On the basis of regions, the global bluetooth beacons market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is expected to expand at a substantial CAGR during the forecast period. Growth of the market is attributed to increasing adoption of technology in retail and hospital industries and provision of coupons and trade promotions by enterprises to increase store sales and gain a competitive advantage in the market.

Stores such as Lord & Taylor, Urban Outfitters, Walmart, and Sephora send targeted messages to customers, notifying them about personalized coupons. Alex and Ani, a retail jewelry company, connected beacons in its stores to improve the store layout and product placement. The beacon alerts customers about product information rather than sending promotional coupons and messages.

The market in Middle East and Africa is expected to expand at a robust CAGR during the forecast period, owing to rising structured retail formats coupled with rising smartphone usage. Need to increase store sales is anticipated to boost the regional market. Moreover, deployment of beacons is projected to increase, due to increasing installations at financial institutions and airports.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Bluetooth Beacons Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Bluetooth Beacons Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Bluetooth Beacons Market - Supply Chain
  4.5. Global Bluetooth Beacons Market Forecast
     4.5.1. Bluetooth Beacons Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Bluetooth Beacons Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Bluetooth Beacons Market Absolute $ Opportunity
5. Global Bluetooth Beacons Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Bluetooth Beacons Market Size and Volume Forecast by End Users
     5.3.1. Travel & Tourism
     5.3.2. Retail
     5.3.3. Healthcare
     5.3.4. Financial Institutions
     5.3.5. Others
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Bluetooth Beacons Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Bluetooth Beacons Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Bluetooth Beacons Demand Share Forecast, 2019-2026
7. North America Bluetooth Beacons Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Bluetooth Beacons Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Bluetooth Beacons Market Size and Volume Forecast by End Users
     7.4.1. Travel & Tourism
     7.4.2. Retail
     7.4.3. Healthcare
     7.4.4. Financial Institutions
     7.4.5. Others
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Bluetooth Beacons Demand Share Forecast, 2019-2026
8. Latin America Bluetooth Beacons Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Bluetooth Beacons Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Bluetooth Beacons Market Size and Volume Forecast by End Users
     8.4.1. Travel & Tourism
     8.4.2. Retail
     8.4.3. Healthcare
     8.4.4. Financial Institutions
     8.4.5. Others
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Bluetooth Beacons Demand Share Forecast, 2019-2026
9. Europe Bluetooth Beacons Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Bluetooth Beacons Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Bluetooth Beacons Market Size and Volume Forecast by End Users
     9.4.1. Travel & Tourism
     9.4.2. Retail
     9.4.3. Healthcare
     9.4.4. Financial Institutions
     9.4.5. Others
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Bluetooth Beacons Demand Share Forecast, 2019-2026
10. Asia Pacific Bluetooth Beacons Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Bluetooth Beacons Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Bluetooth Beacons Market Size and Volume Forecast by End Users
     10.4.1. Travel & Tourism
     10.4.2. Retail
     10.4.3. Healthcare
     10.4.4. Financial Institutions
     10.4.5. Others
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Bluetooth Beacons Demand Share Forecast, 2019-2026
11. Middle East & Africa Bluetooth Beacons Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Bluetooth Beacons Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Bluetooth Beacons Market Size and Volume Forecast by End Users
     11.4.1. Travel & Tourism
     11.4.2. Retail
     11.4.3. Healthcare
     11.4.4. Financial Institutions
     11.4.5. Others
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Bluetooth Beacons Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Bluetooth Beacons Market: Market Share Analysis
  12.2. Bluetooth Beacons Distributors and Customers
  12.3. Bluetooth Beacons Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Onyx Beacon Ltd.
     12.4.2. Bluvision, Inc.
     12.4.3. Kontakt.io
     12.4.4. Accent Advanced Systems
     12.4.5. SLU
     12.4.6. Estimote, Inc.

Segments Covered in the Report:
The global bluetooth beacons market has been segmented on the basis of

Technology

  • Eddystone
  • iBeacon
  • Others

End-uses

  • Travel & Tourism
  • Retail
  • Healthcare
  • Financial Institutions
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key players in the global Bluetooth beacons market include Onyx Beacon Ltd., Bluvision, Inc., Kontakt.io, Accent Advanced Systems, SLU, and Estimote, Inc. Major players are partnering with application developers and end-use industries to increase their geographical reach. Sellers are concentrating on the beacon platform, which helps in beacon campaign and management.
 

Bluetooth Beacons Market By key Players

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