Bitterness Suppressors and Flavor Carriers Market Size, Share | 2031

Report Description

Bitterness Suppressors and Flavor Carriers Market Outlook 2031

The global bitterness suppressors and flavor carriers market size was USD 187.8 Mn in 2022 and is likely to reach USD 271 Mn by 2031, expanding at a CAGR of 4.16% during 2023–2031. The market growth is attributed to the rising innovations in product development and the growing food & beverage industry.

Growing consumer demand for enhanced taste profiles is anticipated to significantly boost the bitterness suppressors and flavor carriers market. Increasing research and development in the food industry leads to the creation of effective and efficient suppressors and flavor carriers.

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A bitterness suppressor is a commonly used ingredient in the food & beverage and pharmaceutical industries to reduce bitterness. Many consumables in the form of food, beverages, and medicines tend to possess an unpleasant and bitter taste, which is off-putting. A bitterness suppressor reduces the undesirable flavor profile and makes the product palatable.

Flavor carriers derived naturally or artificially synthesized solvents, are used for the extraction and incorporation of flavors. They play a pivotal role in the food & beverage industry, contributing to attributes such as flavor enhancement, prolonged shelf life, and improved texture.

The market report finds that the COVID-19 pandemic hampered the bitterness suppressors and flavor carriers market. The pandemic disrupted global supply chains, which affected the availability of raw materials and ingredients required for the production of bitterness suppressors and flavor carriers.

This led to potential delays in manufacturing and distribution. During and post-pandemic, changes in consumer behavior, including the shift towards home cooking, and increased demand for packaged and processed foods led to a rise in demand for bitterness suppressors and flavor carriers.

Impact of Artificial Intelligence (AI) on Bitterness Suppressors and Flavor Carriers Market

Artificial Intelligence (AI) is expected to boost the revenue of the market players present in the bitterness suppressors and flavor carriers market. This technology plays a pivotal role in the market, as it analyzes vast amounts of data to help in the development and optimization of bitterness suppressors and flavor carriers. AI assists in optimizing the supply chain for bitterness suppressors and flavor carriers by ensuring timely availability and reducing costs associated with sourcing and production.

Bitterness Suppressors and Flavor Carriers Market Dynamics

Major Drivers

Increasing demand for functional food products is driving the market. Consumers are increasingly seeking food & beverage items that offer additional health benefits beyond basic nutrition. Functional food products often contain ingredients such as bitterness suppressors and flavor carriers, which play a crucial role in enhancing the taste and overall appeal of these products.

Additionally, a surge in health consciousness among consumers driven by increased awareness of various diseases, nutritional deficiencies, and a desire for healthy aging leads to a growing demand for functional food & beverage products.

Existing Restraints

Stringent government regulations hamper the market. Government regulations impose strict requirements on the production & use of bitterness suppressors and flavor carriers, which leads to compliance challenges for manufacturers. This results in increased costs and limitations on product innovation and development.

Emerging Opportunities

Rising innovation and product development are creating lucrative opportunities in the market. Consumer tastes and preferences are constantly changing. Innovations allow manufacturers to create bitterness suppressors and flavor carriers that cater to these shifting demands. Innovations also improve the effectiveness and efficiency of flavor carriers, leading to flavor enhancement and overall product quality, which provide consumer satisfaction.

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Scope of the Bitterness Suppressors and Flavor Carriers Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Bitterness Suppressors and Flavor Carriers Market Segment Insights

Form Segment Analysis

Based on form, the bitterness suppressors and flavor carriers market is divided into solid and liquid. The liquid segment is expected to hold a dominant share of the market during the projection period, as it provides ease of integration into foods.

Liquid carriers are often easier to incorporate into various food & beverage formulations as compared to solid or powdered alternatives. They are easily mixed, blended, or dissolved while ensuring a uniform distribution of flavors and bitterness suppressors throughout the product. This results in a consistent and enjoyable eating & drinking experience for consumers.

The solid segment is projected to expand at a significant pace in the coming years, as it provides an extended shelf life of products and ease of transportation. Solid carriers often contribute to the stability and extended shelf life of food & beverage products.

They help prevent degradation and separation of ingredients, which leads to a long-lasting and high-quality product. Solid carriers are typically easier to handle and transport as compared to liquid alternatives. They are less prone to spillage, leakage, or spoilage during transit, which makes them a convenient choice for manufacturers.

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Flavor Type Segment Analysis

On the basis of flavor type, the global market is segregated into artificial and natural. The natural segment is projected to expand at a high CAGR during the forecast period, due to growing consumer demands for natural products and rising health & wellness concerns.

Consumer seek natural ingredients and products as well as labels that use minimally processed ingredients. Natural bitterness suppressors and flavor carriers align with this demand, which makes them appealing to a wide range of consumers.

Natural ingredients are often perceived as healthier options as compared to chemically derived alternatives. Manufacturers are developing products with natural taste to cater to the wide consumer base. For instance,

• In June 2021, BOMBAY SAPPHIRE, a premium gin brand introduced a novel creative expression of gin, named as BOMBAY BRAMBLE. This innovation is available in natural flavors made of raspberries and blackberries for a colorful cocktail with no added sugar.

The artificial segment is anticipated to gain a significant revenue share, as it provides precise control of the flavor and provides a long shelf life. Artificial ingredients are often made to provide precise and consistent flavor profiles. This level of control allows formulators to create products with specific taste characteristics, which is especially important in industries where consistency is a key factor.

Many artificial ingredients have a longer shelf life and are more stable under different storage conditions as compared to their natural counterparts. This boosts the overall quality and durability of the end product.

Availability Segment Analysis

Based on availability, the bitterness suppressors and flavor carriers market is divided into encapsulated and non-encapsulated. The encapsulated segment is expected to hold a major revenue share of the market, due to its improved stability and shelf life.

Encapsulation technology provides a protective coating around the active ingredients, including bitterness suppressors and flavor carriers. This protective layer helps prevent degradation or interaction with other ingredients in the product, which leads to improved stability and extended shelf life. This is particularly important in the food & beverage industry, where products often need to have a long shelf life to reach consumers effectively.

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Application Segment Analysis

On the basis of application, the bitterness suppressors and flavor carriers market is segmented into pharmaceuticals and food & beverages. The food & beverages segment is anticipated to register robust growth during the forecast period, due to changing consumer preferences for improved product formulation.

Consumer preferences play a crucial role in shaping product development and innovation in the food & beverage industry. Many consumers prefer food & beverages that have balanced flavors, with bitterness being one of the taste profiles that is challenging for some individuals to enjoy. Bitterness suppressors and flavor carriers are used in this industry to enhance the overall taste experience by making products palatable to a wide audience.

The pharmaceuticals segment is expected to hold a significant share of the market, owing to the growing demand for specialized drug delivery systems and rising focus on improving patient experience. Advancements in drug delivery technology led to the development of various specialized formulations, such as orally disintegrating tablets, chewable tablets, and liquid suspensions.

Bitterness suppressors and flavor carriers are crucial in formulating these products to ensure that they are effective as well as edible & user-friendly. Pharmaceutical industries enhance the overall experience of patients by using bitterness suppressors and flavor carriers.

Regional Outlook

In terms of region, the global bitterness suppressors and flavor carriers market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period, due to the well-established food & beverage industry and high consumer demand for processed food.

North America has a robust and well-developed food & beverage industry with manufacturers that demand bitterness suppressors and flavor carriers. Consumption rate of processed food & beverages is high in the region. This encourages manufacturers to develop technology, leading to an increased need for ingredients such as bitterness suppressors and flavor carriers to enhance the taste and overall sensory experience of these products. For instance,

• In March 2021, Givaudan introduced FlavorFinders, a technology that integrates consumer preferences into the product design process for North America. This innovative approach leverages extensive data collected over the years to generate fresh ideas and insights.

The market in Asia Pacific is projected to grow rapidly during the forecast period, owing to the rising urbanization and changing lifestyles. Urbanization and evolving lifestyles in Asia Pacific led to a shift in dietary preferences.

Consumers are increasingly seeking convenience foods and beverages, which often require the use of flavor enhancers such as bitterness suppressors and flavor carriers. Additionally, the booming food & beverage industry leads to innovation in the flavor and taste of products, which drives the adoption of bitterness suppressors and flavor carriers.

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