Segments - Biodegradable Toothbrushes Market by Bristle Source (Boar Hair and Plant-based Bristle), Product Quality (Low, Standard, and Premium), Bristle Type (Soft, Medium, and Firm), Distribution Channel (Online and Offline), End-User (Adults and Children), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global biodegradable toothbrushes market size was valued at USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of X% during 2023 – 2031. The growth of the market is attributed to growing environmental concerns and increasing preference for biodegradable toothbrushes by consumers.
The unfavorable impact of plastic toothbrushes on the environment is estimated to encourage consumers towards the use of biodegradable toothbrushes. It is made up of bamboo and boar hair or plant-based bristles, which are 100% biodegradable and broken down naturally over a time period. Biodegradable toothbrushes offer more oral hygiene compared to plastic toothbrushes as it is made from bamboo, which has antimicrobial properties, to make the toothbrush less susceptible to bacterial growth.
The increasing preference of consumers for biodegradable toothbrushes over plastic toothbrushes is driving the market. Biodegradable toothbrushes provide environmental benefits as it takes around 3 to 4 months to decompose while plastic toothbrushes take around 1000 year to decompose since it is made from polypropylene plastic and nylon, which impede the environment and surrounding.
For instance, according to the University of California, San Francisco, more than 3.6 billion plastic toothbrushes are used and discarded annually in the US.
The COVID-19 pandemic hindered the global market. The manufacturers faced constraints in the production of biodegradable toothbrushes due to government preventive measures such as social distancing, the use of Personal Protective Equipment (PPE), and the imposition of nationwide lockdown. Additionally, the disruptions in the supply chain owing to imposed trade barriers and international border closures drastically hampered the market growth. Moreover, the downfall in household disposable income across the globe and increased awareness about Covid-19 infection encouraged consumers to limit their purchasing.
For instance, according to Organization for Economic Cooperation and Development (OECD), UK household disposable income fall by 2.8% during the second quarter of 2020, similarly Italy and France saw a downfall by 7.4% and 2.3% each in their household disposable income in 2020.
Growing adoption of sustainable products is expected to drive the market. Biodegradable toothbrushes are made of bamboo and it is known as the most renewable material in the world for its versatile property to rebuild eroded soil. It is easy to utilize and it grows incredibly fast due to which companies are shifting to use bamboo to manufacture sustainable products such as toothbrushes. Additionally, intergovernmental organizations are directing countries, companies, and people to adopt sustainable products.
For instance, United Nations launched sustainable goals to sustain the livelihoods of current and future generations by encouraging companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.
Boar hair is commonly used to make bristles in biodegradable toothbrushes but these are too hard and abrasive on delicate gums, which is expected to restrain the market growth. The boar bristles scrape the enamel of teeth, making them vulnerable to cavities, resulting to hamper the market growth. Moreover, several manufacturers of biodegradable toothbrushes are still using nylon to make bristles which are estimated to hinder the market growth.
Increasing investment in R&D by major market players to make 100% biodegradable toothbrushes is projected to create an immense opportunity in the market. Manufacturers are heavily investing in R&D to develop novel products and materials.
For instance, in 2022, Amwoodo Eco-Products Pvt, proprietary brand, Dencrus launched a new collection of bamboo toothbrushes from upcycled aluminum beverage cans. The bristles are made from castor bean oil and the brush is completely eco-friendly and biodegradable.
The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Biodegradable Toothbrushes Market- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Bristle Source (Boar Hair and Plant-based Bristles), Product Quality (Low, Standard, and Premium), Bristle Type (Soft, Medium, and Firm), Distribution Channel (Online and Offline), End-User (Adults and Children) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Brush with Bamboo; Colgate-Palmolive Company; The Humble Co; Gaia Guy; HUBEI CROWN HOUSEWARES CO.LTD; Environmental Toothbrush; Bam&Boo; Dencrus; and Enable Nature. |
Biodegradable Toothbrushes Market Segment Insights
Based on bristle source, the biodegradable toothbrushes market is bifurcated into boar hair and plant-based. The boar hair segment held a large market share in 2022 and is estimated to grow at a robust pace during the forecast period owing to the wide adoption of boar hair by manufacturers and great alternatives to nylon bristles. Boar hair bristles are completely biodegradable, effective at cleaning teeth, and gentle on gums. Boar hair bristle toothbrushes come from a special breed of boar, these bristles are carefully boiled and harvested to make them hygienic and straighter.
The plant-based bristle is expected to witness a major market share in coming years due to the growing awareness regarding animal cruelty. Plant-based bristles are made from tapioca, corn, and castor bean oil. Moreover, increasing investment in R&D by key players to develop plant-based toothbrushes is to propel the segment growth.
For instance, Brush with Bamboo introduced the world’s first plant-based toothbrush. It is a USDA-certified biobased product by US Government’s bio-preferred program. Bristles are made from plant-based castor bean oil.
On the basis of product quality, the global market is categorized into low, standard, and premium. The standard quality segment dominated the market in 2022 and is projected to continue its dominance throughout the assessment period due to its affordability to a large number of consumers while offering durability and long-lasting quality.
The premium segment is anticipated to witness a high CAGR growth during the projected period owing to increasing disposable income all around the world coupled with growing environmental awareness. Moreover, premium biodegradable toothbrushes offer softer bristles as it is made from corn husk and corn starch, which are 100% biodegradable.
In terms of bristle type, the biodegradable toothbrushes market is divided into soft, medium, and firm. The firm bristle accounted for a large market share in 2022 and is expected to grow at a significant pace during the projection period due to its durability. Firm bristles often last longer than soft bristles and offer clear-out tartar or stain removal.
The soft segment is projected to grow at a considerable CAGR in coming years owing to increasing rising dentist recommendations for the use of soft bristle toothbrushes. Soft bristle toothbrush is gentle on teeth and gums while being able to remove bacteria and plaque and is useful for both children and adults.
For instance, the American Dental Association suggested going for a soft bristle toothbrush as it does not cause any damage to enamel and gum.
Based on distribution channels, the global market is bifurcated into online and offline. The online segment dominated the market share in 2022 and is estimated to continue its dominance throughout the assessment period due to easy and wide accessibility. The online channel offers better pricing and convenience to consumers by providing doorstep delivery and discounts on products. Moreover, online sales channels offer the business to reach a wider and more diverse market by selling products or services to customers across the globe, without the need for physical stores and intermediaries.
The offline channel is expected to grow at a quick pace during the forecast period owing to its potential ability to offer a wide range of products to consumers. Offline distribution channels provide consumers with comparing options as different products from several companies are placed in stores, significantly boosting segment growth.
On the basis of end-user, the biodegradable toothbrushes market is segregated into adults and children. The adult segment held a large market share in 2022 and is anticipated to grow at a considerable CAGR during the forecast period due to increasing awareness regarding eco-friendly and organic products. Moreover, rising dental diseases among adults due to the consumption of cigarettes and alcohol are propelling the market growth.
For instance, according to the Centers for Disease Control and Prevention (CDC), 26% of adults in the US have untreated tooth decay. Similarly, 46% of all adults aged 30 years or more show signs of gum disease.
The children segment is expected to grow at a significant CAGR in coming years owing to prevent tooth decay and gum diseases. Dentists suggest children should adopt regular brushing to remove bacteria and plaque, which cause tooth decay and gum disease. Moreover, the increasing incidence of cavities among children due to poor health hygiene is expected to boost the demand for biodegradable toothbrushes.
For instance, as per the Centers for Disease Control and Prevention (CDC), more than 50% of children aged between 6 and 8 have a cavity in at least one of their baby or primary teeth.
In terms of region, the biodegradable market is categorized into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America dominated the market in 2022 and is projected to grow at a quick pace during the projected period due to the presence of established companies such as Colgate-Palmolive and Brush with Bamboo. Moreover, the rising prevalence of oral diseases such as cavities, gum diseases, and periodontal diseases is propelling the market growth.
For instance, as per the Centers for Disease Control and Prevention (CDC), about 90% of adults have at least one cavity.
Asia Pacific is estimated to witness a considerable CAGR growth during the assessment year owing to increasing awareness of oral health and hygiene. Moreover, the presence of wide bamboo forests in the region is encouraging manufacturers to shift towards producing biodegradable toothbrushes, significantly boosting the market demand.
For instance, according to the National Library of Medicine, 14 million hectares of the earth’s surface is covered by bamboo, of which 80 % is in Asia.
The biodegradable toothbrushes market has been segmented on the basis of
Key players competing in the global biodegradable toothbrushes market share are Brush with Bamboo; Colgate-Palmolive Company; The Humble Co; Gaia Guy; HUBEI CROWN HOUSEWARES CO.LTD; Environmental Toothbrush; Bam&Boo; Dencrus; and Enable Nature.
These companies adopted development strategies including collaboration, product launches, mergers, acquisitions, partnerships, and production expansion to expand their consumer base worldwide. For instance,
On April 29, 2023, Gaia Guy introduced a family pack of plastic-free bamboo toothbrushes with boar bristles to offer healthy dental habits while reducing plastic pollution.