Biodegradable Sanitary Napkins Market Share & Growth [2031]

Report Description

The global biodegradable sanitary napkins market size was valued at USD 1.6 billion in 2022 and is likely to reach USD 7 billion by 2031, expanding at a CAGR of 23.4% during 2023 – 2031. The growth of the market is attributed to the increasing awareness about personal hygiene and personal well-being.

The government initiatives towards creating awareness of improving knowledge regarding menstrual hygiene and sexual and reproductive health made women more conscious about their health. Poor menstrual hygiene poses serious health risks, such as reproductive and urinary tract infections and cervical cancer, which encouraged women to maintain menstrual hygiene.

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• According to the report published by the World Health Organization (WHO) on February 22, 2022, an estimated 604,000 new cases of Cervical Cancer were reported worldwide in 2020, of which 342,000 died.

Biodegradable sanitary napkins are made from materials that can naturally break down and decompose over time, such as corn, bamboo, cotton, and banana fiber. These sanitary napkins decrease the accumulation of non-biodegradable waste in landfills and oceans, which further reduces environmental concerns, as they are free from harmful toxins and plastic. For instance, as per the Environmental Group Toxics Link, about 12.3 billion used non-organic sanitary napkins are dumped in landfills in India every year.

The COVID-19 pandemic moderately impacted the market. The increased focus on personal hygiene and health during the pandemic has led to a surge in demand for all sanitary products, including biodegradable pads. On the other hand, emergency lockdowns and restrictions on transportation adversely affected the availability of raw materials, which disrupted the supply chain and manufacturing process of biodegradable sanitary napkins.

Biodegradable Sanitary Napkins Market Dynamics

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Major Drivers

Rising incidence of skin problems associated with the use of synthetic sanitary pads is expected to drive the market. Synthetic sanitary pads use chemicals like chlorines, furans, dioxins, and fragrances, which cause itching or rashes over the perineal area. Thus, biodegradable sanitary napkins are gaining popularity. Moreover, increasing participation of women in the workforce is likely to boost the market.

Existing Restraints

High cost of biodegradable pads is expected to hinder the market. Biodegradable pads are made from organic cotton and are plastic and chemical-free, which makes them costlier compared to synthetic pads. Furthermore, menstrual hygiene is a matter of deep concern in the rural areas of developing countries. Thus, a lack of awareness about genital health and sanitization is likely to restrain the market to a certain limit.

Emerging Opportunities

Growing environmental concerns encouraged the population to shift towards eco-friendly products, which is expected to create immense opportunities for the key players competing in the market. Thus, manufacturers are using sustainable production methods, including renewable materials and recycling & upcycling to reduce their carbon footprint.

Scope of the Biodegradable Sanitary Napkins Market Report

The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Material Type Segment Analysis

Based on material type, the biodegradable sanitary napkins market is divided into bamboo-corn, cotton, banana fiber, and others. The cotton segment is estimated to hold a major market share during the projection period, due to its excellent absorbent property ranges from ultra-high to super-absorbent. Cotton is naturally soft and breathable, making it comfortable to wear while reducing the risk of skin irritations and allergies.

The bamboo-corn segment is anticipated to expand at a considerable CAGR during the projected period, owing to its antimicrobial property. The antimicrobial property helps to reduce the risk of bacterial growth over the perineal area. Furthermore, the high absorbent properties of bamboo corn make it a preferable material choice for biodegradable menstrual hygiene products.

• For instance, as per the report published by the National Library of Medicine in 2021, the utilization of bamboo fiber in sanitary napkins has the ability to absorb 3 to 4 times better than traditionally made cotton sanitary pads. Additionally, bamboo is biodegradable in nature and beneficial in reducing odor as it has micro holes and gaps.

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Distribution Channel Analysis

On the basis of distribution channel, the market is classified as supermarkets and hypermarkets, organic stores, pharmacies, convenience stores, online stores, and others. The supermarkets and hypermarkets segment is anticipated to register a robust growth rate in the coming years, due to the ease of accessibility and convenience. These stores enable self-service shopping, which allows customers to purchase products according to their needs. Furthermore, the availability of a wide range of products is likely to fuel the segment.

The online segment is expected to grow at a significant pace during the assessment period, owing to the growing popularity of online shopping. The dedicated sections of eco-friendly products on e-commerce platforms make it easy to purchase biodegradable products. Easy doorstep delivery, several discounts and offers, easy payment mode, and 24 by 7 services offered by online stores are further likely to boost the segment.

Regional Outlook

In terms of region, the global biodegradable sanitary napkins market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market in the coming years, due to the increasing awareness of the harmful impact of non-biodegradable waste. Moreover, rising awareness regarding menstrual health and the growing incidence of cervical cancer is likely to propel the market in the region.

• According to the Department of Biotechnology, cervix uteri is the third most common cancer and the second leading cause of death in India, accounting for 123,907 new cases in 2020.

The market in Europe is anticipated to expand at a significant pace in the coming years, owing to the supportive government policies towards eco-friendly products. This encouraged the population to buy eco-friendly products. Furthermore, rising women’s wellness programs in the region are likely to fuel the market in the region.

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