Segments - Biodegradable Cleaning Products Market by Type (Surface and Glass), Form (Liquid, Powder, and Spray), Application (Commercial and Residential), Distribution Channel (Offline [Supermarkets & Hypermarkets and Departmental Stores] and Online), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global biodegradable cleaning products market size was valued at USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX% during the forecast period, 2023–2031. The market is driven by increasing environmental awareness and rising standards for sanitation.
Growing expenditure on home care products is anticipated to have a tremendous impact on the growth of the market. The surge of awareness among consumers regarding the advantages of using biodegradable cleaning products has led to a shift in their preferences. People are more inclined towards using eco-friendly alternatives than harsh chemical-based cleaning products for sanitizing their homes and improving home ambiance.
Furthermore, factors such as increasing disposable income and a rise in per capita expenditure on various premium home care products are likely to fuel the growth of the biodegradable cleaning products market.
According to a survey report published in 2022, a statistical analysis of Americans who opted for biodegradable household cleaning products in 2018 revealed that approximately 25.13% of people aged 18-29 years opted for environmentally friendly household cleaning products.
The availability of a wide variety of eco-friendly cleaning products for different surfaces including glass, mirrors, and wood is growing, with companies in the market focusing on developing chemical-free solutions. The sales of cleaning products are surging with growth in commercial and residential real estate all around the world.
The rise in purchasing power of the consumer, improving lifestyle standards, adoption of eco-friendly products, and development of commercial and residential spaces are expected to fuel the growth of the biodegradable cleaning products market.
The research report finds that the COVID-19 pandemic propelled the biodegradable cleaning products market during the forecast period. The health crisis caused by the spread of infection during the pandemic obliged people to stay indoors and keep surrounding spaces immaculately sanitized as a measure of self-preservation and the protection of loved ones. This resulted in a steep rise in the sale of biodegradable cleaning products. There has been steady growth in the market ever since the condition improved, which is anticipated to continue during the forecast period.
Increasing consumer awareness about eco-friendly products is expected to propel the market during the projection period. Most biodegradable cleaning products are devoid of harsh chemicals and therefore greatly reduce the chance of accidental damage to items that need cleaning, ranging from home bedding to household appliances.
Several biodegradable cleaning products use natural ingredients such as oils and plant-based vinegar, which makes them less likely to cause allergies. Moreover, such ingredients can easily be decomposed upon exposure to the environment. This is shifting consumer preference towards the use of natural cleaners and is likely to have a significant impact on the growth of the market.
Implementation of stringent government regulations against the use of toxic chemicals is anticipated to boost the market. The use of toxic chemicals for the production of cleaning products has been banned by government agencies all around the world to varying extents. As a result, cleaning product manufacturing companies are developing eco-friendly alternatives to maintain their customer outreach.
Globally, various governments are also encouraging the research and development of environment-friendly products through attractive reimbursement policies and programs. This is resulting in increased manufacture of biodegradable cleaning products, which in turn is anticipated to boost the growth of the market. For instance,
As per the report published by the American Thoracic Society in 2018, the chemicals found in most chemical-based household cleaning products are harmful to human health upon prolonged exposure. The fumes generated upon the use of these chemical cleaning items cause damage to the lungs, which is equivalent to someone smoking 20 cigarettes in a day.
High cost of natural cleaning products is likely to hinder the market during the forecast period. The low-cost alternatives that are chemical-based and highly affordable for low- to mid-income sections of consumers are also likely to affect the market.
The companies in the market are facing challenges due to a lack of awareness and innovation, as well as increasing pressure on pricing and standards. These factors are making it difficult for the market to expand and reach its full potential.
Innovation and effective advertising of biodegradable cleaning products are projected to create substantial growth opportunities for the market. In the worldwide market for natural household cleaning products, leading manufacturers are employing diverse marketing approaches to appeal to a wider range of customers.
These tactics encompass launching new and innovative products, engaging in competitive advertising, advancing brand recognition, securing endorsements from notable public figures, researching and implementing innovative technologies, and broadening distribution channels. These strategies are implemented to stand out in a highly competitive market and increase brand visibility, while meeting the growing demand for eco-friendly and non-toxic cleaning products.
The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Biodegradable Cleaning Products Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Type (Surface and Glass), Form (Liquid, Powder, and Spray), Application (Commercial and Residential), and Distribution Channel (Offline [Supermarkets & Hypermarkets and Departmental Stores] and Online) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
3M; ARBONNE INTERNATIONAL, LLC; BETTER LIFE THERAPY LLC; Dr Bronner's Magic Soaps; Dubettr; Earth Friendly Hospitality, LLC; Ecolab; GREENBRIDGE; INTELLIGENT NUTRIENTS; MH-USA; Kao Corporation; and The Clorox Company. |
Based on type, the biodegradable cleaning products market is bifurcated into surface and glass. The surface segment is projected to hold the major share of the market during the projection period, as most infections and bacterial diseases have a high probability of spreading through contaminated surfaces and floors.
The surface cleaning products contain active antimicrobial and antibacterial ingredients that protect against germs and infections. Manufacturers in the market are working on developing nature-based cleaning products to cater to the consumers’ increasing demand. The segment is likely to have substantial growth with the rising standards of health & sanitation and the use of biodegradable cleaning products in residential and commercial spaces.
On the basis of form, the global market is segregated into liquid, powder, and spray. The liquid segment is projected to register a high CAGR during the forecast period, owing to the popularity of liquid nature-based cleaning products. The high demand for liquid cleaning products has resulted in companies launching various solutions that are made of natural substances in this category.
The substances used in biodegradable cleaning products include ingredients such as natural salt, vinegar, camphor, baking soda, and essential oils that prevent any toxic chemical from polluting the environment. Moreover, the use of such ingredients makes these cleaning products skin-friendly, which further fuels the growth of this segment.
In December 2021, Unilever released a new liquid solution for dishwashing in which all the ingredients are natural. This product is developed in partnership with India Glycols and Lanza Tech for the production of a surfactant that was made from industrial carbon emissions rather than fossil fuels.
On the basis of application, the biodegradable cleaning products market is fragmented into commercial and residential. The residential segment is anticipated to register a robust growth rate during the forecast period, owing to the extensive scope of biodegradable cleaning products in the household setup.
A wide range of cleaning products are used for the removal of dirt and germs from various objects and surfaces in residential properties. As biodegradable cleaning products have a high quantity of natural ingredients, their use decreases exposure to toxic chemicals. It also enhances indoor air quality by reducing chemical gases and airborne dust.
The commercial segment is projected to register a considerable CAGR during the forecast period, as the growth of real estate has led to the rising development of commercial spaces. A large number of people visit these places every day for varying reasons.
As a result, regular cleaning is required in such places to maintain sanitation. With rising environmental awareness, commercial establishments are increasingly opting for biodegradable cleaning products and promoting themselves as environmentally conscious businesses, which is likely to fuel the market.
Based on the distribution channel, the biodegradable cleaning products market is divided into offline and online. The offline segment is further divided into supermarkets & hypermarkets and departmental stores. The offline segment is expected to generate a major revenue share of the market, due to the availability of a wide range of biodegradable cleaning products in supermarkets and departmental stores.
Various businesses use these stores for promoting their new line of products as they get the most customer traffic here. Furthermore, various striking offers and sales attract customers to these establishments owing to the convenience of immediate possession and exchange facilities.
As per the survey report published in September 2022 in the UK, it was found that while around 45% of surveyed customers shopped online on a weekly basis, it was much less in comparison to the people visiting offline stores. The survey revealed that more than 70% of the participants visited offline stores every week to buy groceries and other household products.
The online segment is expected to grow at a significant pace in the market, as a result of high discounts on various products and the convenience of home delivery. Various online business platforms such as eBay and Amazon have a wide variety of products available at a much cheaper price than any offline stores. With the development of supply chain networks and advancements in logistical management, the segment is anticipated to experience steady growth during the forecast period.
In terms of region, the global biodegradable cleaning products market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, owing to the presence of several developing countries with large populations. Two of the most populous countries in the world, India and China, belong to this region.
With factors such as the growth of supply & distribution networks, rising sanitation standards, development of environmentally conscious government policies, and increasing disposable income, the biodegradable cleaning products market is likely to have a steady growth during the projection period.
North America is anticipated to register significant growth due to its well-developed supply chain network and high health & personal hygiene standards. Customers in the region are rapidly inclining towards the use of nature-based cleaning products, due to the environmental concerns related to the use of toxic chemicals.
The manufacturers are launching a variety of eco-friendly cleaning products to capitalize on this opportunity. This, along with factors such as the presence of several market players and large investments in the development of innovative and natural products considerably fuel the market growth in this region.
The biodegradable cleaning products market has been segmented on the basis of
Key players competing in the global biodegradable cleaning products market are 3M; ARBONNE INTERNATIONAL, LLC; BETTER LIFE THERAPY LLC; Dr Bronner's Magic Soaps; Dubettr; Earth Friendly Hospitality, LLC; Ecolab; GREENBRIDGE; INTELLIGENT NUTRIENTS; MH-USA; Kao Corporation; and The Clorox Company.
These companies adopt effective development strategies such as product launches, production expansion, mergers, acquisitions, partnerships, and collaboration to expand their consumer base worldwide. They heavily invest in research & innovation and overcome obstacles including fluctuations in the prices of raw materials to stay ahead of the curve. For instance,
In January 2022, Kao Corporation, one of the prominent market players, stopped the production of all the products that had attractive plastic stickers attached to them. This has been done in an effort to reduce the usage of plastic in accordance with their policy of ‘Zero Waste’.
In March 2022, Unilever, the personal and homecare giant, launched its first cleaning line of dilute-at-home nature in Mexico. The company is starting a novel style of home care, with its trio of environment-friendly fabric enhancers, detergents, and all-purpose cleaners.