Beauty Drinks Market

The beauty drinks market size is estimated to register a substantial CAGR of 11.9% during the forecast period, 2021–2028. The growth of the market is attributed to increasing air pollution and busy lifestyle of the customers which leads to early ageing. Air pollutants include polycyclic aromatic hydrocarbons (PAH) that ultimately results in accelerated ageing. Consumers seek healthy options which eventually support the beauty drinks market across the globe.

The Covid-19 pandemic had an adverse impact on the beauty drinks market. The production and supply in the market has been on halt owing to lockdown; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.

Market Trends, Drivers, Restraints, and Opportunities

• Rising number of health conscious consumers across various countries coupled with increasing disposable income of consumers are expected to drive the market during the forecast period.
• Increasing prevalence of lifestyle-related diseases and people consciously taking preventive healthcare measures are projected to fuel the beauty drinks market growth.
• Increasing air pollution leading to early ageing is anticipated to surge the market in coming years.
• Rising expenses of beauty products owing to lack of accessibility of raw materials are estimated to impede the market.
• R&D investment and technological advancement in beauty drinks market are expected to offer lucrative opportunities for the market players.

Scope of the Report

The report on beauty drinks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment insights

The collagen segment is projected to constitute a large market share

Based on ingredient type, the beauty drinks market is segregated into vitamins and minerals, collagen, carotenoids, coenzymes, and others. The collagen segment is expected to account for a key share of the market during the forecast period owing to its anti-aging and skin enhancement properties, its protein-rich ingredients that play a significant role in skincare and help in maintaining youthful skin. Furthermore, Collagen-based products are high in demand among the young population for slimming and beauty purposes and elderly consumers for anti-aging effects, as they tend to produce low levels of collagen; however, carotenoids segment is anticipated to expand at a rapid pace during the forecast period owing to nutritious properties, which help prevent fatal diseases, such as cancer, diabetes, and tumor.

The online segment is expected to register a substantial CAGR

Based on distribution channel, the market is divided into online, grocery retailers, beauty specialty stores, drug stores and pharmacies, and others. The online segment accounts for a key share of the market and is estimated to propel even further over the forecast period owing to increasing penetration of internet and smartphones.

North America is expected to dominate the market

In terms of regions, the market is broadly classified into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is anticipated to expand at a robust CAGR during the forecast period. Growing hectic work-life schedule in the region is expected to drive the market growth in near future. This leads to the need for nutricosmetic products, like beauty drinks. Companies are primarily targeting consumers who are 30 years and above, as they appear to be more concerned regarding health and aging. Sale of beauty drinks in the countries of North America, especially the United States, is expected to increase tremendously, due to increasing incidences of skin problems, hair fall issues, and influence of the fashion industry.

Segments

Segments Covered in the Report
The beauty drinks market has been segmented on the basis of:-

Ingredient Type

• Vitamins and Minerals
• Collagen
• Carotenoids
• Coenzymes
• Others

Distribution Channel

• Online
• Grocery Retailers
• Beauty Specialty Stores
• Drug Stores and Pharmacies
• Others

Regions

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Companies

• SIPA spa
• THE COCA-COLA COMPAN
• Sappe Public Company Limited
• Big Quark LLC
• DyDo DRIN CO, INC.
• Nestlé S.A.

Competitive Landscape

Key players competing in the beauty drinks market include SIPA spa, THE COCA-COLA COMPANY, Sappe Public Company Limited, Big Quark LLC, DyDo DRIN CO, INC. and Nestlé S.A.

Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.