Middle East and Africa Beauty and Personal Care Product Market

The middle east and africa beauty and personal care product market size is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of market is attributed to increasing disposable income and high penetration on luxury brands into developing markets such as Nigeria and Kenya.

With growing urbanization, globalization, enhancement in technology, and increased disposable income people around the globe are showing their concern towards hygiene and beauty practices, resulting in driving the market.

Along with the women, men’s are getting image conscious as well, their perception towards grooming and fashion resulting men’s are now investing more for the appealing appearance, expense on products such as colognes and fragrances men’s are spending more in MEA as compared to women’s.

With the growing media network and brand marketing strategies men are expected to remain updated with the changing trends, nowadays millennial men’s are accepting the product and routines associated with women’s products such as moisturizers and facial cleaners.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing urbanization within the region and evolution of retail landscapes is expected to boost the market in the coming years.
• Increasing concern about hygiene and beauty practices across the globe is estimated to drive the market during the forecast period.
• Changing men’s perception and growing demand for the grooming products within the region is anticipated to augment the market in the coming years.
• R&D and technological advancement along with the increased purchasing power is expected to spur the market during the forecast period.
• Increasing media exposure and changing trends in the beauty and cosmetic industry is estimated to propel the market during the projected period.
• High penetration of luxury brands in the developing markets is anticipated to fuel the market in the coming years.
• Rampant poverty and several people working below the defined wage rate act as one of the factor that can hinder the growth of the market during the projected period.

Scope of the market

The report on the Middle East and Africa beauty and personal care products market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market segment insights

The oral care segment is expected to exhibit high CAGR

Based on the product types, the market is segregated into personal care [hair care {hair oil, shampoo, conditioner, others}, facial care products {lip care, body care, facial care}, oral care {toothpaste, mouthwashes and rinses, toothbrushes and replacements, others}, bath and shower {shower gel, bath salts, soaps}, men’s grooming, deodorants, and antiperspirants. The oral care segment is expected to exhibit high CAGR in the coming years due to increasing oral health problems within the region such as toothache and cavities causing bad breath leads to the rising demand for products such as clorets, endearmints, halls, and dentyne are the popular products for the consumers in the country.

The facial make-up products is expected to hold key share of the market

On the basis of beauty & make-up/cosmetics market, the market is categorized into eye make-up products, facial make-up products, lip & nail make-up products, hair styling & coloring products. The facial make-up products segment is expected to hold key share of the market during the forecast period due to aging population the demand for the anti-aging products such as moisturizers, and whitening are increasing exponentially, which act as one of the factor responsible for market growth.

The online retail stores segment is expected to account for major market share

Based on the distribution channels, the market is categorized into specialist retail stores, online retail stores, convenience stores, pharmacies/ drug stores, supermarket/hypermarket, and others. The online retail stores segment is expected to account major share of the market owing to increasing reach of e-commerce segment and offers a medium of direct sale of all mass and premium products.

The mass products is anticipated to constitute large market share

In the terms of category, the market is bifurcated into mass products and premium products. The mass products segment is anticipated to constitute large market share during the projected period due to rampant poverty and major population working below the wage rate cannot afford premium products, thus witnessing the demand inclination towards mass products.

Segments

• Personal Care
  • Hair care
    • Hair Oil
    • Shampoo
    • Conditioner
    • Others

• Facial Care Products
  • Lip Care
  • Body Care
  • Facial Care
• Oral Care
  • Toothpaste
  • Mouthwashes & Rinses
  • Toothbrushes & Replacements
  • Others
• Bath and Shower
  • Shower Gel
  • Bath Salts
  • Soaps

• Men’s Grooming
• Deodorants & Antiperspirants
• Beauty & Make-up / Color Cosmetics Market
  • Eye Make-up Products
  • Facial Make-up Products
  • Lip & Nail Make-up Products
  • Hair Styling & Coloring Products

• Specialist Retail Stores
• Online Retail Stores
• Convenience Stores
• Pharmacies/ Drug Stores
• Supermarket/Hypermarket
• Others

• Mass Product
• Premium Product

• Middle East and Africa
  • United Arab Emirates
  • Saudi Arabia
  • South Africa
  • Rest of Middle East and Africa

• Unilever PLC
• The Proctyer & Gamble Company
• Revlon
• Oriflame Cosmetics SA
• Avon Products, Inc.

Competitive Landscape

Key players competing in the Middle East and Africa beauty and personal care products market include Unilever PLC; The Proctyer & Gamble Company; Revlon; Oriflame Cosmetics SA; Avon Products, Inc.

Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.