The Brazil beauty and personal care product market size was valued at USD 22.06 Billion in 2022 and is projected to reach USD 38.23 Billion by 2031, expanding at a CAGR of 6.3% during the forecast period, 2023-2031.
The growth of market is attributed to increasing demand for value for money based products which are natural and more effective for skin, along with the multiple benefits offered by the exclusive products such as anti-aging, moisturizing and more at affordable prices.
Constant product development continues to drive the sale of the market from the last few years. Vendors in the market are focusing more on product innovation as various major brands re-introduced their products with new formulae and with the new packaging attracting the attention of the consumers.
With the changing and busy lifestyle of the people adoption of augmented reality plays a very significant role in the beauty industry, as AR scan the face and skin incorporated with its mapping technology show how the product affect on them after the purchase of the product.
Rising awareness among men’s towards health, wellness, grooming and appearances is estimated to drive the market in the coming years. Wide range of men’s products such as deodorants, skin care, shower products are available in the market, furthermore with the aging population and awareness regarding the usage of anti-aging products is estimated to augment the segment during the projected period.
Market Trends, Drivers, Restraints, and Opportunities
Increasing demand for the products which offers multiple benefits at an affordable prices is expected to drive the market in the coming years
Growing demand for the products such as anti-aging and whitening is estimated to propel the market during the forecast period.
Increasing product innovation and new packaging is anticipated to boost the market during the projected period.
R&D and technological advancement on personal care products and effective advertising strategies creates a lucrative opportunities for the key players in the market during the forecast period.
Increasing adoption of augmented reality in beauty and personal care industry is expected to impel the market in the coming years.
Lack of increasing disposable income of mid income consumers of Brazil act as one of the factor that can hinder the market growth during the projected period.
Scope of Beauty And Personal Care Products Market
The report on the Brazil beauty and personal care products market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Beauty And Personal Care Products Market –Brazil Industry Analysis, Growth, Share, Size, Trends, and Forecast
Personal Care Product Types (Hair Care Products [Hair Oil, Shampoo, Conditioner, and Others], Facial Care Products [Lip Care Products, Body Care Products, and Bath & Shower], Oral Care [Toothpaste, Mouthwashes & Rinses, Toothbrushes & Replacements, and Others], Bath & Shower Products [Shower Gel, Bath Salts, Soaps, and Others], Men’s Grooming Products, Deodorants & Antiperspirants), Cosmetics/Make-up Products (Eye Cosmetics Products, Facial Cosmetics, Lip & Nail Make-up Products, and Others), Distribution Channels (Specialist Retail Stores, Online Retail Stores, Convenience Stores, Supermarket/Hypermarket, and Others), Category (Mass Products and Premium Products)
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Unilever plc; Grupo Boticario; The Proctyer & Gamble Company; L’Oreal S.A.; Natura & Co; Unilever plc.
Beauty And Personal Care Products Market segment insights
The hair care products segment is expected to exhibit high CAGR
Based on personal care product types, the market is segregated into hair care products, facial care products, oral care, bath and shower products, men’s grooming products, deodorants and antiperspirants. The hair care products segment is further segregated itno hair oil, shampoo, conditioner, and others.
The facial care products segment is sub-segmented into lip care products, body care products, bath, and shower. The oral care segment is further segregated into toothpaste, mouthwashes & rinses, toothbrushes & replacements, and others. The bath & shower products segment is further categorized into shower gel, bath salts, soaps, and others.
The hair care products segment is expected to exhibit high CAGR in the coming years owing to growing popularity of hairstyling & color, hair spa, as well as the hair fall, and other hair related problems the demand for serum, conditioner and other products is increasing.
The facial cosmetics segment is estimated to hold major share of the market
On the basis of cosmetics/make-up products, the market is categorized into eye cosmetics products, facial cosmetics, lip & nail make-up products, and others.
The facial cosmetics segment is estimated to hold major share of the market during the forecast period owing to aging population the demand for the premium products such as anti-aging products, moisturizers, and whitening are increasing exponentially, which is one of the factor responsible for market growth.
The supermarket/hypermarket segment is anticipated to account key share of the market
Based on distribution channels, the market are fragmented into specialist retail stores, online retail stores, convenience stores, supermarket/hypermarket, and others.
The supermarket/hypermarket segment is anticipated to account for key share of the market due to the availability of different products under one roof, offers available by the stores, attractive shelf placement and act as factor which contributes majorly in GDP. However, the online retail stores segment is expected to grow at a rapid pace owing to medium of direct sale of all mass and premium products.
The mass product segment is expected constitute large share of the market
In terms of category, the market is divided into mass products and premium products. The mass product segment is expected to constitute major share of the market in the coming years owing to steady growth in the disposable income of mid level consumers, which compelling them to shift their preference from premium products to mass products also looking for value based products which can offer multiple benefits at affordable price.
Brazil beauty and personal care products market has been bifurcated on the basis of
Personal Care Product Types
- Hair Care Products
- Hair Oil
- Facial Care Products
- Lip Care Products
- Body Care Products
- Bath & Shower
- Oral Care
- Mouthwashes & Rinses
- Toothbrushes & Replacements
- Bath and Shower Products
- Shower Gel
- Bath Salts
- Men’s Grooming Products
- Deodorants & Antiperspirants
- Eye Cosmetics Products
- Facial Cosmetics
- Lip and Nail Make-up Products
- Specialist Retail Stores
- Online Retail Stores
- Convenience Stores
- Mass Products
- Premium Products
- Unilever plc.
- Grupo Boticario
- The Proctyer & Gamble Company
- L’Oreal S.A.
- Natura & Co
- Unilever plc.
Key players competing in the Brazil beauty and personal care products market include Unilever plc.; Grupo Boticario; The Proctyer & Gamble Company; L’Oreal S.A.; Natura & Co; Unilever plc.
Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.